Business culture can mean many things, depending on how you view it. It can either be a brand, motto, values, behaviors, uniforms etc. It could also be service level, return/exchange policy, or customer appreciation gestures.
When we talk about culture we mean a set of attitudes, beliefs, behaviors and customs. These cultural traits are ingrained in the members of the business, team or group, and then accepted as the norm. Beliefs about the role of the business, and how business activities fall into this understanding of culture, is typically dictated by how employees interact within their own cultural boundaries. Business culture will determine what kind of customers it attracts, the service it delivers and its growth.
The customs of the business culture might be the dress code, communication style, the physical environment, or even the level of formality.
Dress code in the work place projects an image about the company to the potential and current customers. If there isn’t any dress code requirement by the business, employees will definitely attempt to wear whatever they deem fit or appropriate, and this may not always be acceptable. When a business cares about its image, the customer will certainly feel valued. Business owners should protect their interests by having a written dress code policy.
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Another custom is the communication style, if the communication within a business is relaxed and unprofessional, the same will occur when meeting with the customers. Communication style is important part of a successful business. If communication breaks down within an organization, service and sales will be compromised. It is therefore paramount for businesses to set forth expectations for communication protocol, in order to prevent lost sales.
We also have the physical environment, having a good physical environment that is inviting, will encourage more customers to come to your business. Professional office environments must be maintained and inviting otherwise customers will likely avoid visiting or directing new business to the company.
Large and small business cultures requires the same ingredients, just on different levels. Both require an established dress codes, communication process, clean facilities, and most importantly employee agreement. If employees don’t buy into the company culture everything else won’t work. Company culture should begin in the early stages of training, train to retain employees that believe in the company culture. The workers that believe in their company culture will stay and share it with others.
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