8 REASONS YOUR BLOG TRAFFIC IS VERY LOW

As a blogger, you do everything right to make sure that your content is good and of high quality, but one thing keeps you back in your tracks, and that is traffic. Traffic numbers matters so much to a blogger because this is what determines your success online. In this article we are going to look at some of the  reasons that may be contributing to the low blog traffic.  Reasons your blog traffic is very low

YOU WRITE MORE THAN YOU PROMOTE

Though creating a blog post say weekly has high chances of generating a flow of organic traffic, it is not guaranteed. Please note that no matter how good your content is, if you have no website or brand authority, then no one will find it in search engines or news feed. It is advisable that you spend 80% on content promotion, and 20% on creation. There are so many ways to promote your content, using social media is one of the most commonly used ways. I would recommend you read;

YOUR SITE USER EXPERIENCE IS BAD

If your site isn’t friendly, no one will want to visit it, no matter how great your content might be. If you publish something your audience wants to read, they may opt to go somewhere else for the same information just because your site is unfriendly to them. You can fix this by improving on the performance of your site in terms of loading time. Make sure it takes not more than 3 seconds to fully load. Don’t use intrusive pop ups that block the reader from reading the content. Ensure your blog design is good and enables the users to navigate to different web pages easily and lastly make sure your site is mobile responsive, this will also ensure that you rank in the mobile SERPs. You can also read;

YOU AREN’T ACTIVE ON THE SOCIAL MEDIA 

Note that social media plays a big part in traffic generation besides the search engines. If you can build your presence on social media networks by growing your followers and engaging with them, then you will benefit from the large traffic generated by these networks. Facebook groups if well use can drive large traffic, I personally use them and have seen my traffic skyrocket. Find groups in your niche and join, read the rules before doing anything then engage the members by making contributions through: asking questions, commenting while dropping links from your blog where necessary  Pinterest is also another good source of traffic, try as much as possible to join group boards, this is where big traffic comes from. There are other online communities that you can join besides Facebook groups, here I would recommend you read;

YOUR CONTENT IS NOT OF HIGH QUALITY

If you write posts without enough research, with little to no helpful information, then people won’t find a good reason why they should visit your site. Note that driving traffic is one thing, getting them to stay is another. Make sure your content is of high quality to keep your readers yearning for more. You can write high quality content that is optimized for the web at the same time by doing the following:

  • Using Bold and italics for emphasis
  • Including images or multimedia within your content
  • Backing up your claims with proof, links and sources
  • Using Short paragraphs
  • Using keyword tools to find highly searched phrases
  • Exploring online communities to find questions being asked in your niche

If you study your target audience carefully, you will find the right topics to write about, which will translate to more traffic to your blog.

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YOU ARE USING KEYWORDS THAT ARE OUT OF  SCOPE

While writing good content is the best thing to do, there is no guarantee that you will be able to achieve high rankings. The SERPs will give the top rankings to authority websites such as Entrepreneur or Ebay. So if you are targeting highly sort keywords, there are chances that you may never come near to the top 10 ranking. To solve this, you can use targeted long-tail keywords. If your aim is building an authority site, then it will take time for you to rank but you can keep doing the right things with regard to SEO and content creation.

Monetize your blog with some of the best networks in the world:

YOUR BLOG IS NOT OPTIMIZED FOR SEARCH ENGINES

If you site is optimized for search engines, you stand a chance to benefit from free traffic coming from search. Without implementing SEO on your site, then you stand almost zero chance of appearing in the search. To optimize your site, you need to install and configure a SEO plugin like Yoast. You also need to install Google Analytics, Search Console and a XML sitemap. Google analytics allows you to track your site’s overall traffic. The search console allows you to keep track of your search presence and the XML sitemaps provide a way for Google bots to crawl your site. For more information on SEO you can read:


YOU HAVE NO OR POOR BACKLINKS

Note that backlinks plays a very important role when it comes to SEO and search rankings. Most web pages that rank in the top 4 SERPs usually have-quality links directing browsers to them. They also have authority, meaning that their link profile consists of dozens of backlinks from their industry’s best. If you have no links on your site, then that could be the reason you don’t have any traffic from search. You can solve this problem by simply commenting on other blogs, guest blogging while linking back to your site. You can also read;

YOUR HEADLINES AREN’T CLICK-WORTHY

The headlines are the first thing any internet user will see before they make the ultimate decision of whether to visit your site or not. If your headlines are not compelling, chances are that you won’t get many clicks. There is an easy formula you can employ for a clickable headline → number +adjective + keyword + promise 

For example: 10 Tested & Proven ways of list building that will triple the number of your subscribers. Build your subscribers list with GetResponse.

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BOTTOM LINE

Having a reliable traffic to your site, is not an overnight job, but it is a continuous process that requires hard work. All you need to do is learn how it is done.

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Author: John M

John is reserved, likes taking on new challenges and blogs in free time.

146 thoughts on “8 REASONS YOUR BLOG TRAFFIC IS VERY LOW”

  1. Thanks for the post! Saving to my blogging tips board on Pinterest! I should be taking advantage of promotion more, but really lack organization skills. Yikes! I am learning though. Blogging is such a learning curve, but I love every minute of it! 🙂

    1. Hi Vladimir, yes, most experienced bloggers know most of these tips and tricks, but we have a big number of new bloggers coming up everyday, that need to be educated as well.

    1. Hi, am grateful for your comments. You can install the WP Smush plugin, I use it on my site (wordpress), this plugin reduces the image file sizes hence improving the performance of your site which leads to a boost in SEO.

  2. Thanks for these good advises! I just started to get serious with my blog and ever since I started to engage with other I have seen more traffic. My biggest problem I think has to be quality of my language as I write in english and my SEO that I totally ignore. Once I have time to improve those two hopefully I will get even ore traffic.

  3. Thank you for this post. I am really struggling with my blog right now and trying to read as many of these informative pieces as I can to help determine where I might be going wrong. I am on social media but trying to figure out how much I should be posting because it really doesn’t seem like I have enough true followers (not just dead numbers) to make a difference. I will try to work on making my site more user friendly but I hope that I can start seeing at least SOME positive results sometime soon because I just don’t want to start losing hope. Thank you again and sorry for dumping my innermost thoughts on you!

    1. Hi, I think for you to be successful with social media, you need to strategize. Posting directly on your social media account wall, won’t drive a reasonable traffic to your blog. Try to join Facebook groups in your niche and Pinterest Group boards, that is what drives big traffic. You can post directly on facebook group walls if they allow or use promotional threads if they are available in the groups. Also you can engage members by answering questions while linking them to your blog. I get 80 % of my traffic from facebook groups, so it is a good place to start. Also timing is very important, try to get the time when your target audience is most active, then plan to be posting around that time. I hope this helps.

  4. This is great! I always start with good content and then go back and work on SEO when I’m writing but the keywords seem to make everything sound unnatural. Finding a balance between SEO and writing naturally can be difficult but both are necessary.

    1. Hi Mercy, thanks for those insightful comments. Yes,finding the balance between SEO and quality content that is appealing to readers is very important because, you are writing for people not robots.

  5. I’ve learned the hard way that you should promote more than you post! I like that formula for a good title as sometimes I struggle with them.

  6. Thanks so much for the information and following links. I’m really struggling with figuring out how to correctly promote my posts. I’m horrible at social media platforms, but hopefully this will help me get a better grasp on how to work them probably instead of getting annoyed at them and quitting. It’s been one year already so really want to get it out there now.

    1. Hi, social media communities can be a very good source of traffic, if well used. Try to join groups in your niche, read the rules and engage with the members, overtime you will see your traffic increase.

    1. Hi, thanks for dropping by. You can start, say by facebook groups.That is where you can get traffic coming in faster, as you work on other strategies.

  7. These are all great suggestions. My biggest struggle right now is finding the time to write AND promote. It requires a lot of time. Great post, thank you!

  8. The content quality quote resonates with me John. Some bloggers focus on every strategy save the fundamental, foundation-building basis of creating helpful, thorough content that resonates with readers. Do that and you really are golden, and your traffic will steadily increase over time.

    Ryan

  9. Those catchy headlines are a killer. I can easily think of a topic to write about but that title is where I always get stuck. I’ve noticed a lot of catchy ones are ones that deal with milestones or DIY projects. Thanks for sharing this.

    1. Hi Kristen, I appreciate your comments on this post. Having an easy navigational site, makes it easy for visitors to get more information hence stay more on the site.

  10. Awesome list! There is so much more to learn! I think I’d focus more on Social Networking and joining FB and Pinterest groups. Lately, I’ve read a lot about Pinterest traffic since it’s basically a search engine.

    1. Hi Rose, I really appreciate your visit and comments on this post. Yes, FB groups can be a good place to get big traffic if well use. Engage with members, be active, post when necessary and do everything within the group’s rules.

  11. Great read and very helpful. I need to work on that 80, 20 rule. Sometimes I feel like I have nothing “worth” sharing or that people might not find me interesting. It’s an inner battle too. But this was very helpful John, thank you!

  12. I’ve learnt how important promotion is in the past few months. Usually, it would take me hours to write an article and I wouldn’t promote it enough. Now it can take me longer to promote than it did to write. It’s frustrating if you’re a writer, but it’s a necessary evil.

  13. This list is a great reminder that it’s important to also look at the logistics of blogging and maybe even create a process sheet so that you don’t forget to do the things that you listed in the post.

    1. Hi, that is the reason, every blogger needs to create a plan. Having like a marketing strategy will guide you on the way when you are promoting your content. This will prevent you from getting lost on the way.

  14. Well said. I’m just getting started on the social media stuff. And this is actually where I am receiving most of my knowledge about sound blogging practices.

    Will definitely heed your advice. Thanks for sharing.

    – Oscar

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