As a blogger, you do everything right to make sure that your content is good and of high quality, but one thing keeps you back in your tracks, and that is traffic. Traffic numbers matters so much to a blogger because this is what determines your success online. In this article we are going to look at some of the reasons that may be contributing to the low blog traffic.
YOU WRITE MORE THAN YOU PROMOTE
Though creating a blog post say weekly has high chances of generating a flow of organic traffic, it is not guaranteed. Please note that no matter how good your content is, if you have no website or brand authority, then no one will find it in search engines or news feed. It is advisable that you spend 80% on content promotion, and 20% on creation. There are so many ways to promote your content, using social media is one of the most commonly used ways. I would recommend you read;
- 18 Free ways to promote your blog
- How to drive free traffic to your blog
- How to improve the Readership of your blog
YOUR SITE USER EXPERIENCE IS BAD
If your site isn’t friendly, no one will want to visit it, no matter how great your content might be. If you publish something your audience wants to read, they may opt to go somewhere else for the same information just because your site is unfriendly to them. You can fix this by improving on the performance of your site in terms of loading time. Make sure it takes not more than 3 seconds to fully load. Don’t use intrusive pop ups that block the reader from reading the content. Ensure your blog design is good and enables the users to navigate to different web pages easily and lastly make sure your site is mobile responsive, this will also ensure that you rank in the mobile SERPs. You can also read;
YOU AREN’T ACTIVE ON THE SOCIAL MEDIA
Note that social media plays a big part in traffic generation besides the search engines. If you can build your presence on social media networks by growing your followers and engaging with them, then you will benefit from the large traffic generated by these networks. Facebook groups if well use can drive large traffic, I personally use them and have seen my traffic skyrocket. Find groups in your niche and join, read the rules before doing anything then engage the members by making contributions through: asking questions, commenting while dropping links from your blog where necessary Pinterest is also another good source of traffic, try as much as possible to join group boards, this is where big traffic comes from. There are other online communities that you can join besides Facebook groups, here I would recommend you read;
YOUR CONTENT IS NOT OF HIGH QUALITY
If you write posts without enough research, with little to no helpful information, then people won’t find a good reason why they should visit your site. Note that driving traffic is one thing, getting them to stay is another. Make sure your content is of high quality to keep your readers yearning for more. You can write high quality content that is optimized for the web at the same time by doing the following:
- Using Bold and italics for emphasis
- Including images or multimedia within your content
- Backing up your claims with proof, links and sources
- Using Short paragraphs
- Using keyword tools to find highly searched phrases
- Exploring online communities to find questions being asked in your nich
If you study your target audience carefully, you will find the right topics to write about, which will translate to more traffic to your blog.
YOU ARE USING KEYWORDS THAT ARE OUT OF SCOPE
While writing good content is the best thing to do, there is no guarantee that you will be able to achieve high rankings. The SERPs will give the top rankings to authority websites such as Entrepreneur or Ebay. So if you are targeting highly sort keywords, there are chances that you may never come near to the top 10 ranking. To solve this, you can use targeted long-tail keywords. If your aim is building an authority site, then it will take time for you to rank but you can keep doing the right things with regard to SEO and content creation.
YOUR BLOG IS NOT OPTIMIZED FOR SEARCH ENGINES
If you site is optimized for search engines, you stand a chance to benefit from free traffic coming from search. Without implementing SEO on your site, then you stand almost zero chance of appearing in the search. To optimize your site, you need to install and configure a SEO plugin like Yoast. You also need to install Google Analytics, Search Console and a XML sitemap. Google analytics allows you to track your site’s overall traffic. The search console allows you to keep track of your search presence and the XML sitemaps provide a way for Google bots to crawl your site. For more information on SEO you can read:
YOU HAVE NO OR POOR BACKLINKS
Note that backlinks plays a very important role when it comes to SEO and search rankings. Most web pages that rank in the top 4 SERPs usually have-quality links directing browsers to them. They also have authority, meaning that their link profile consists of dozens of backlinks from their industry’s best. If you have no links on your site, then that could be the reason you don’t have any traffic from search. You can solve this problem by simply commenting on other blogs, guest blogging while linking back to your site. You can also read;
YOUR HEADLINES AREN’T CLICK-WORTHY
The headlines are the first thing any internet user will see before they make the ultimate decision of whether to visit your site or not. If your headlines are not compelling, chances are that you won’t get many clicks. There is an easy formula you can employ for a clickable headline → number +adjective + keyword + promise
For example: 10 Tested & Proven ways of list building that will triple the number of your subscribers.
Having a reliable traffic to your site, is not an overnight job, but it is a continuous process that requires hard work. All you need to do is learn how it is done.