CONTENT MARKETING MISTAKES YOU SHOULD AVOID AS A BLOGGER

You could be writing and publishing quality content consistently but you don’t see  any positive results in terms of engagement or traffic to your blog. “What could I be doing wrong?”,  This is the first question that crosses your mind. If your content is not bringing in the results you want, it is time you review it and find out if you could be making  some of the following content marketing mistakes.  Content Marketing Mistakes

USING TEXT-ONLY CONTENT

Note that content isn’t just text. There are many forms and formats such as videos, audio, white papers, infographics etc. Each type will attract a different audience if it relates to the relevant niche topics and their needs. Therefore try to find out the best form and format that engages your audience the most, and use it.

POSTING CONTENT ONLY ON YOUR BLOG  AND NOT PROMOTING IT

While writing quality content is a key requirement for blogging success, it could be a waste of time if you don’t promote it, in fact the content may never be seen. As soon as you hit that publishing button, it is now time to start promoting your content on various platforms like Facebook, Twitter, Pinterest or Content Promotional Communities.  You can also read the following articles for more information on this:

WRITING STRICTLY FOR SEO AND NOT YOUR AUDIENCE

Even though SEO is important for your blog, the first priority should be your readers.  Try to find a balance between optimizing your content for search engines and keeping your audience needs satisfied.

BLOGGING WITHOUT A CONTENT MARKETING STRATEGY

If you are blogging and you don’t have a plan on how to push your content to reach your desired audience, then you may get lost on the way. Having a content marketing strategy is like having a business map to success. This will guide you where to go, how to go there and what you need in order to reach your destination. Create a content marketing plan and follow it. You can always revisit your plan and make necessary changes.

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INABILITY TO BACK UP YOUR CONTENT WITH SOCIAL PROOF

When you use resources to back up your ideas and assumptions, your audience will see you as an authority on the topic. Try as much as possible to give references where necessary or quote your source and link back to it so that your audience knows where you got the information from.

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OVERUSING AUTOMATION TOOLS 

While using automation tools will help you manage your social accounts easily, you need to interact with your audience to gain their respect, earn their trust and build relationships.  You can also read:

BOTTOM LINE

Becoming a successful blogger is a long learning process that requires dedication and patience. If you are making some of the above mentioned content marketing mistakes, you can easily make a correction, and see if there are changes in your results. Join our Newsletter List.

Mozello INT

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Author: John M

John is reserved, likes taking on new challenges and blogs in free time.

78 thoughts on “CONTENT MARKETING MISTAKES YOU SHOULD AVOID AS A BLOGGER”

  1. I know that this is what I am some what struggling with now. I need to make a strategy to make my post more likable. I am trying to
    hard because I need to make money with my blog yesterday! Thanks for the tips and info.

  2. Thanks. I love to blog, but it is not as profitable as I would like. I hope to make it so this year. I really appreciated your social media suggestions.

  3. Thanks for your insights. I agree, finding a balance between optimizing for search engines and people is so important. These days, I lean towards optimizing for people. If done well, you should get some good results with search engine queries.

  4. Great post! I started blogging a month ago and under the importance of video. However, I don’t like my voice over audio so this will be a challenge for me to implement.

  5. This is so helpful! When I started blogging I had no idea what I was doing, and due to online communities and posts like this (and hours and HOURS searching for them) I finally got into the groove. This post is super helpful for beginners! Never be afraid to do your best work and promote yourself!

    1. Hi, I appreciate your comments. Twitter can generate some good traffic if well used. You need to strategize things like when to tweet, how many times, which hashtags to employ etc.

  6. Useful tips, especially for a beginner who can feel or get lost easily. Thank you for sharing them with us, so that the whole stuff after posting an article becomes less scary. 🙂

  7. Great tips,

    I actually today used the Anchor app to add audio clips to my posts for the first time. It definitely does add a little something extra. Still working my way up to video lol.

  8. It’s so important for bloggers to write to their audiences and not just for SEO. Sometimes it’s hard reading some articles when you know it’s ALL just SEO. Great tips!

  9. I recently heard someone say that you should spend 10 times as much time distributing your content as you do creating it. That’s a little overwhelming to think about, but I see their point. Good tips in your post. Thanks for sharing.

  10. Thank you once again! In my case I would put “POSTING CONTENT ONLY ON YOUR BLOG AND NOT PROMOTING IT” in the first place. I didn’t give much credit to all the posts about spending as much time promoting as you spend writing it but it’s true!

  11. John, I am really enjoying your blog because it is very helpful to me. My blog is promoting other blogs that 1. Are in my niche and 2. Follow my blog. I would like to promote yours if you are interested?

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