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5 Ways to promote your Blog with social media

Social media marketing is one of the most widely applied techniques through which you can interact, share and acquire knowledge on various issues and topics. You can also promote your content and offers on social media, hence it is a helpful way in building your brand image. Social media marketing and optimization involves direct planning and strategy layout with the help of websites that will avail good popularity and ranking in the social sites as well as search engines. 

5 ways to promote your blog with Social media

In this article we look at some of the effective ways of promoting your website/blog with the help of social media networks as discussed below:

Integrate social sharing buttons on your blog/website

This is the first thing you should do before you can start promoting your content on social sites. Your visitors should have an easy way of sharing your content. The share buttons should be placed in an area where they are easily visible to anyone.  There are several plugins that give you good share buttons. I use Shareaholic on my site, and this has enabled me to grow my blog in greater ways than before.

Use social networks

There are a number of social media networks, you need to focus on those that bring in the best results. Focusing on a few, gives you time to create good content and promote it as well. When selecting a social network you also need consider the target audience i.e.  what most of your readers prefer to use as their social network. If you write on Career related topics, then LinkedIn will be a good site to promote your content.  The commonly used networks include:

  • Facebook
  • Pinterest
  • Google +
  • Twitter
  • LinkedIn
  • Youtube

I personally focus on Facebook and Pinterest. This is where most of my blog traffic comes from. I use the others but not to a big extent.

Facebook offers different ways to post your content:

  • Link posts
  • Post with images
  • Video/rich media posts

Visual component and layout are key aspects of the Facebook usage. Having a Facebook Fan page, helps you build your brand image by posting high quality content and engaging your audience on day-to-day basis. Joining groups in your niche and actively participating in group’s activities as you share your content, is a great way to build a good, reliable audience for your blog.

You can also read:

Use social media management tools

Social media management tools makes it possible to manage your social media accounts with ease. They have automation capability which makes it easy to schedule posts for future dates hence saving on time and effort. They also offer analytics to enable you better understand your content performance.  All you need to do is schedule given tasks and leave the tool to work for you. Some of the best tools include:

For a full list of social media management tools, you can read: Social Media Management Tools.

Use social bookmarking sites

Social bookmarking sites like Reddit, Digg etc. enables you to bookmark your blog posts. The advantage of this, is that your blog posts may be visible for many years which does not happen with sites like Facebook, where the lifetime of posts is very short ( hours or just even minutes). Some of these bookmarking sites, have an up vote option, which can put your post on the front/top pages. When your post appears on the top page, you have an opportunity to benefit from higher visibility hence more visitors to your blog. Please note, when you join these bookmarking sites, be active, contribute then share blog posts once in a while, this way you will not be viewed as a someone who shares spam content.

Related Article: Creating a successful social media marketing plan, what you need to know

Use paid social media advertising

Paid advertising is one other way to reach more audience on the social networks, without having to put in much effort.  Best sites to do paid advertising are: Facebook, LinkedIn, Twitter etc. Make sure you try your best to target your promotion to your desired audience. You can do these basing on Age, Demographics among other factors. Doing this, will ensure you get the value for your advertising money.

The bottom line

Building an audience on social media is a long process, that takes time and effort on your part. Try your best to strategize and plan on how to market your content on social media. With a good plan that is followed with action, you will see good results.

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Author: John Mulindi

John writes on a variety of topics. He blogs on topics ranging from social media marketing (SMM), search engine optimization (SEO), search engine marketing (SEM), email marketing, business, personal finance tech, entrepreneurship to personal development. In free time he likes watching football, reading, listening to music and taking nature walks.

139 thoughts on “5 Ways to promote your Blog with social media”

  9. Facebook is becoming a pain to deal with when it comes to sharing posts. I always end up having to tell them that no, my links to my blog posts are not spam. I always get a big, scary message that my link contained material that “Facebook users have found abusive.” Like book reviews? It’s very frustrating.

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  12. Hey John,
    You are just loaded with all kinds of knowledge!! I read things here that I didn’t even know existed!

    You counselled me on things I should be doing:
    * Be consistent with a regular schedule
    * Be stronger in promoting a call to action
    * Post DAILY on my FB fan page and maybe weekly on my FB group sites
    * I’d like to know more about scheduling automatically, which I’ll look into
    * Didn’t know about bookmarking sites at all!

    How do you know the optimal time to publish a post from your blog?
    How do you know the optimal time to post on social media?
    Are any of these sites/ tools you recommend free? At this point, I can’t spend money I don’t have.

    M’ friend, you are fast becoming my blogging guru!!
    PLUS—an added feature for me about you: I’m happy to see you support Open Doors, as do I.

    Blessings,
    Cindy, DIY Bohemian

    1. Hi Cindy thanks for reading and the feedback! The best time to publish a post in most cases is the time when your audience are most active. This can be in the morning hours or evening. Try posting at this times, and check your engagements. This is the same with the social media networks. Bookmarking sites like Reddit are free to use. For social media management tools like Hootsuite and Sproutsocial, they have a free trial period where you test out their services before you make a purchasing decision.

  15. This post is full of some great information! Thanks for reminding me how beneficial Reddit and digg are, I really need to pay more attention to both of these sites.

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  19. I need to learn more about apps like reddit or stumble upon. A lot of people use them, but that is about it. Reddit seems like a great way to promote yourself, but it also takes more of a commitment then I have time for right now. Maybe someday I will figure them out.

    1. Hi, thanks for dropping by, Reddit is straight forward,you can learn it now, its a bookmarking site with various groups or called (reddits) that you can subscribe to and share content but you have to read the rules, and follow them, sometimes some groups/reddits don’t allow sharing of posts but only comments without links, the only problems is that they don’t allow frequent sharing of articles (blog posts), so in fact if you share frequently, you may end up not getting any traffic from them, since they limit your articles reach. Many people complain that they don’t know how to use stumble upon, but its too easy if you understand how it works, my advice is maybe you can reach out to someone who is using it, he/she can guide you on how to use it. Stumbleupon has no limit on sharing, you can stumble as many times as possible.

  23. Good article.
    I haven’t been using social bookmarking sites like Redditt or Digg – just not real familiar with them I guess. They sound useful, so I will go check them out a little closer.

    1. Paying for traffic works well especially if you are selling products and you want to drive customers to your shop either physical one or online type. For blogs most people use free traffic like from social media sites.

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  38. Thank you for this informartion John, I heard about reddit but wasnt sure what it does exactly, I will have to look into this deeper, its sounds interesting and useful. I agree in paid advertisement, it can really help boost and reach wider audience.

    1. Yes, you can get some traffic from Reddit, though you need to strategize. Create an account and be active there, then once in awhile post a link to your blog posts. If you start posting many links within a short period of time, they may take it as spam.

  56. Great post and very informative! I became a blogger in December 2016 and still have much to learn about promoting my blog. Facebook is my biggest traffic getter, for sure. Twitter? I don’t even know why I have one LOL! Thanks for sharing.

  57. Good post. I agree about focusing on using social media where your target audience might be. It might take some time to figure that out, but it’s worth it, if for nothing else, than for the fact that you won’t be wasting time on something that doesn’t work for you anymore.

  63. Great suggestions! Social media can be overwhelming, so I use the advice you mentioned about focusing on a couple sites at a time. Like you, I’m currently focused on Pinterest and Facebook. When I master those, maybe I’ll branch out to one of the others. I have a presence other places, but it’s not where I’m focused. But the main point you make is a great one, social media is a great way to begin to get your content out there. I’ll have to look more into the bookmarking sites. I’m not using those at all. Thanks for the advice! 🙂

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