Email marketing has proven to be one of the best ways you can engage your audience and increase your sales. Getting attention of your subscribers or customers sometimes is challenging. To overcome this, you need to have messages that stand out, inspire and engage. To start, you need to write Email subject lines that can easily catch someone’s attention. In this article, we are going to look at ways in which you can write subject lines, that you can use for the best results in terms of clicks through or sales conversions:
ENCOURAGE BY AN ACT OF GIVING
Try to give away first then start selling, that is the best way to get attention. Examples of innovative subject lines that apply here include:
- Up to 30 % discount on all items in this gift guide
- Give thanks! these announcements are as sweet as pie
- Save big on cyber Monday -give a gift
Remember it is not how much we give out, but how much love we put into giving.
ENGAGE, EDUCATE & ENTERTAIN WITH CONTENT
Content marketing is all about telling a compelling story e.g. you can make your content more appealing by:
- Sharing travel ideas, tips from say Airbnb to Airbnb etc.
- What not to eat this thanksgiving.
HELP YOUR CUSTOMERS THEN HELP YOURSELF
Note that, people don’t care how much you know until they know how much you care. Help your customers to find out time out their busy schedule by using innovative subject lines e.g.
- Shop and get 15 % off
- Gifting made easier, shop by price
You can also read: How to write catchy headlines that get read.
THE BOTTOM LINE
Everybody is busy, therefore it is paramount, you find ways that you can get the attention of your audience. These audience maybe your readers, customers or your prospective clients. You will find that when you use these innovative ways, your results get better day by day.
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