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7 EFFECTIVE WAYS OF RUNNING EMAIL MARKETING CAMPAIGNS

Email marketing has evolved to be one of the key component  of online marketing. Getting subscribers can be one thing, but maintaining those subscribers so that they don’t hit the unsubscribe button and leave your list can be challenging at times. As always said, it is important you build a deeper relationship with your subscribers. In this article we are going to look at ways you can engage your subscribers through effective email marketing campaigns and turn them into customers without actually annoying them to an extent of them leaving your list.

Some of the best way to run campaigns include: Email Marketing Campaigns

FOCUS ON HELPING YOUR USERS

Users will trust you if you are helpful to them. When you help your subscribers regularly, they are sure to come back for more. The more helpful you are to them the more loyal they will be to you. Some of the ways you can be of help are:

  • Give them a resource say a free E book on a given niche they have an interest in
  • Direct them to a resource on the web

BE GENUINE AND HONEST

Sharing your true story, failures or successes that your are honest about helps build the trust with your subscribers.

HAVE CLEAR GOALS IN YOUR CAMPAIGNS

Be clear on what you want when sending out emails. If you are trying to get affiliate sign ups, present your readers with one thing to do in the email to sign up for the affiliate.

TRY TO PUT YOURSELF IN THE SUBSCRIBER’S POSITION

If you can be able to get reasons why you would sign up for a given newsletter or email list, and what keeps you on those lists, then you will know how to focus on providing value to your subscribers without annoying them.

MAKE YOUR EMAILS SOMETHING PEOPLE ANTICIPATE

Make your emails interesting, with helpful advice that subscribers always look forward to.

Subscribe to our Newsletter list.

DON’T START WITH A HARD SELL

Most people sign up for lists just because of the freebies therefore it can be detrimental for you to start selling to them immediately! What you should do first is, to thank them for joining your list. Then work on building trust with them. Overtime, these people will be able to spend money on buying your products and services.

You can also read:

How to write Email Subject lines that get read

MAKE YOUR EMAILS INTERESTING BY MIXING THEM UP

If you use the same template repeatedly, you may see more and more users, hitting the unsubscribe link. Avoid appearing boring through doing same thing over and over again. Try to put some fun into your emails to make them interesting at the same time remaining useful to your users.

 

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BLACK FRIDAY & CYBER MONDAY DEALS

 

Check out these Black Friday & Cyber Monday Deals that you shouldn’t miss! Please note, where there are no direct outbound links,  you can click on the images.

BLACK FRIDAY & CYBER MONDAY

Levi’s

BLACK FRIDAY Get 40% off EVERYTHING, plus free shipping.

CODE: INDIGO40.

Offer Valid: 11/21/17 – 11/26/17

CYBER MONDAY Get 60% off all tees and 40% off site wide.

CODE: CYBER40.
Offer valid: 11/27/17 – 11/28/17.

Protein World

Featured Products: The Slender Blend and Fat Metaboliser Capsules

BLACK FRIDAY Receive 40% off site wide.

CODE: BLACKOUT.
Offer valid 11/27/17 -11/28/17
This excludes shipping, subscriptions, and the personalized slender blend.

Bluefly

BLACK FRIDAY Get up to 85% off plus up to an extra 20% off select styles.

Offer valid 5:30am 11/23/17 – 5:30 PM11/26/17

CYBER MONDAY  Get up to 85% off plus up to an extra 20% off select styles.

Offer valid 11/26/17 – 12/01/17

 

Barneys NY

BLACK FRIDAY Receive 40% off designer collections for women, men, kids, and the home.

Offer valid 11/21/17 – 11/27/17

Deus Ex Machina

Featured Products: Maxwell Plaid Overshirt and Elias Quilted Bomber Jacket

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Offer valid thru 12/31/17

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Offer valid 11/24/17 – 11/27/17

Little Mistress

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BLACK FRIDAY & CYBERMONDAY Holiday Party season is HERE! Get 20% off all party dresses using code: LMNOVPARTY20

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Johnnie-O

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BLACK FRIDAY & CYBER MONDAY Get cozy this holiday season with 20% off site-wide using code: FALL20

Offer valid thru 12/31/17

Asics

BLACK FRIDAY  Enjoy 30% off select ASICS Styles with code: BLACKFRIDAY. Free shipping on all orders over 50% and free returns

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Offer valid on Black Friday 11/24 & Cyber Monday 11/27

Shutterstock

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Offer valid until 11/27/17

LivingSocial

BLACK FRIDAY & CYBER MONDAY   Save up to 25% site-wide this holiday weekend. We’ve got amazing deals starting with the following:

  • $14.99 for One 5-Poud Box of Maverick Royal Riviera Pears from Harry & David
  • $10 for $20 at Shutter-fly
  • $8 for Custom Holiday Cards and Invitations through Staples

Macy’s

BLACK FRIDAY  Enjoy 20% off with code: SCORE

Offer valid 11/16/17 – 11/25/18

BLACK FRIDAY  Enjoy 20% off with code: HURRY

CYBER MONDAY  Enjoy 20% off with code: CYBER

Offer valid 11/26/17 – 11/29/17

Moores

BLACK FRIDAY & CYBER MONDAY  This holiday, get $20 off your In-Store Purchase of $100 or more.

Ancestry.com

BLACK FRIDAY & CYBER MONDAY  Think about your family history this holiday weekend and enjoy 40% off. Get a DNA kit for only $59.

Offer valid 11/24/17 – 11/27/17

Rosegal

Featured Products: Rosegal Sweatshirt And Rosegal Vintage Dress

BLACK FRIDAY  On Black Friday, enjoy up to 25% using code: BF11.

Drizly

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only valid in AZ, CA, CO, DC, FL, IL, LA, MD, NY, RI, TN
Offer valid 11/24/17 – 11/27/17

Kiwi

Featured Products: Gift of Learning

BLACK FRIDAY & CYBER MONDAY  60% off your first month.

Luisaviaroma

BLACK FRIDAY UK/EU/JP Enjoy 30% off full price items on orders over €300/£300/$300

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Excludes star labeled items
Offer valid 11/23/17 – 11/28/17

Zaful

Featured Products: Zaful Men’s Hoodieand Zaful Sweatshirt

BLACK FRIDAY  On Black Friday, enjoy up to 25% using code: BF11.

Ivory Ella

Featured Products: Rainbow Tie-Dye Hoodie and Acid Wash Hoodie 

BLACK FRIDAY  On Black Friday, enjoy up to 50% off select items.

General

EBAY || Shop Black Friday deals here.

TARGET || Shop Black Friday deals here.

AMAZON || Shop Black Friday deals here.

WALMART || Shop black Friday deals here.

Fashion and Beauty

ANTHROPOLOGIE || Take 30% off site wide, no code needed!

Dates: 11/24/17-11/26/17

RAY BAN || Enjoy 20% off site wide with deals up to 50% off select items on RayBan.com

Dates: 11/22/17-11/27/17

Bally || Enjoy 15% off full priced items on Bally.com.

Dates: 11/24/17-11/27/17

Cosabella || Get 20% off site  wide on Black Friday and Cyber Monday with codes: BFAFF20* and CMAFF20*

Dates: Black Friday11/24/17-11/26/17 Cyber Monday: 11/27/17 – 11/29/17

Trina Turk || Take 30% off site wide during Black Friday and Cyber Monday at Trina Turk!

Dates: 11/22/17-11/28/17

Oakley || On Black Friday and Cyber Monday, get up to 50% off site wide (exclusions may apply)

Dates: 11/22/17 – 11/27/17

Finishline || This Cyber Monday take 20% off select styles using code: CYBER20

Dates: 11/27/17-12/04/17

SAKS OF 5th|| This Cyber Monday, get 10% off site wide, beauty and fragrance with code: CYBMND

Dates: 11/28/17 – Online Only

Laura Mercier || On Black Friday, receive LM’s Flawless Contouring Pallette plus Foundation Primer Sample Radiance with Contouring Pallet with purchase using code: CONTOUR

On Cyber Monday, enjoy 35% off Exclusive Bundles plus free shipping with bundle purchase

Dates: Black Friday11/23/17-11/26/17 Cyber Monday: 11/27/17 – 12/1/17

L’occitane || On Black Friday, enjoy 20% off all full price products using code: BF20

Dates: 11/23/17 – 11/27/17

Coach|| This holiday weekend, enjoy 20% off of everything plus 10 Special Door Buster sku’s at 40% off.

Dates: 11/22/17-11/27/17

Bloomingdale’s || On Black Friday, buy more, save more! Take 15% off when you spend $100-$199.99 or 20% off $200+ on a large selection of items at Bloomingdales.com! PLUS, free shipping.

On Cyber Monday, take 25% off a large selection of items at Bloomingdales.com. PLUS, free shipping.

Dates: Black Friday: 11/25/17

Cyber Monday: 11/27/17

Sunglass Hut || On Black Friday weekend take 20% full priced items.

Dates: 11/22/17-11/27/17

Rebecca Minkoff || On Black Friday, take 25% off orders over $100 using the code BLACK25.

On Cyber Monday, take 25% off orders over $100, plus receive a gift with orders over $175 with the code BLACK25.

Dates: Black Friday: 11/21/17 – 11/23/17 Cyber Monday11/27/17

BCB Generation || On Black Friday, take 40% off regularly priced styles & markdowns. On Cyber Monday, take 50% off site wide!

Dates: Black Friday: 11/23/17-11/24/17 Cyber Monday: 11/27/17

Rag & Bone || Enjoy 30% off, in stores and online, with code TAKE30.

Dates: 11/22/17-11/28/17

Asos  || Get 30% off everything with the code EPIC30.

Dates: 11/23/17-11/28/17

Talbots|| On Black Friday, take 40% off your entire purchase. On Cyber Monday, take 50% off one regular priced item + 40% off your entire purchase.

Dates: Black Friday11/23/17-11/26/17 Cyber Monday11/27/17

Juicy Couture || 50% off site wide with code FRIDAY50.

Dates: 11/22/17-11/24/17

Sweaty Betty|| 25% off site wide with the code BLACK25.

Dates: 11/22/17-11/27/17

Bonobos || Take 30% off everything. Plus free shipping for everyone! Use code MANIA at checkout.

Dates: 11/26/17-11/28/17

Halston Heritage || Take 30% off site wide.

Dates: 11/23/17-11/27-17

Alex and Ani || Get 20% off plus free shipping on select full priced items.

Dates: 11/22/17-11/27/17

Natori || On Black Friday, take an additional 30% off sale items with codeHOLIDAY30. New styles will be added for Cyber Monday when you can take an additional 30% off with the code HOLIDAY30.

Dates: Black Friday: 11/24/17-11/26/17 Cyber Monday: 11/27/17

Electronics

 

P.C.  RICHARD || Numerous Black Friday deals on pcrichard.com!

WELLBOTS ||Take 10% off the whole website with the code BF10.

Gamestop || Black Friday deals include:

  • $100 off a new PS4 1TB Console, and receive a $50 GameStop gift card
  • Save $50 on Xbox One S Bundles, starting at just $229.99
  • Destiny 2, FIFA 18, NBA 2K18, and Madden 18, each just $2

Lenovo || Take 35% off  X or T Series Think Pad laptops using the codeTHINKBFSALE.

Dates: 11/20/17-11/30/17

Panasonic|| Wireless Bluetooth On-Ear Headphones are now just $39.99 with code BLACKFRIDAY.

Home and Garden

Goodyear  || Get $100 instant savings on any Goodyear.com purchase of four (4) Goodyear or Dunlap tires.

Dates: 11/21/17-11/26/17

ABC Home & Garden|| Enjoy an additional 15% off on furniture, rugs, bed & bath, lighting & mirrors using code: grateful

Dates: 11/21/17-11/27/17

Hautelook || Save up to 55% off Le Creuset at Hautelook !

Dates: Starts 11/21/17

Ashleyfurniture || Get an EXTRA 10% off with stackable code Turkey10.

Dates: 11/22/17-11/26/17

Travel

 

Tumi || On Black Friday, enjoy 40% off select online exclusives. On Cyber Monday, enjoy an extra 20% off already reduced styles

Dates: Black Friday: 11/24/17 Cyber Monday: 11/27/17

CHOICE INTERNATIONAL HOTELS || Book early and save 20% here

Dates: 11/22/17-11/28/17

Samsonite || 40% off your entire order. Use code THANKS40.

Dates: 11/23/17-11/26/17

Virgin Atlantic || Enjoy four days of fabulous fares.

Dates: 11/24/17-11/27/

You can also read: Single’s Day Gift Guide.

HOW TO WRITE EMAIL SUBJECT LINES THAT GET READ

Email marketing has proven to be one of the best ways you can engage your audience and increase your sales. Getting attention of your subscribers or customers sometimes is challenging. To overcome this, you need to have messages that stand out, inspire and engage. To start,  you need to write Email subject lines that can easily catch someone’s attention. In this article, we are going to look at ways in which you can write subject lines, that you can use for the best results in terms of clicks through  or sales conversions:

ENCOURAGE  BY AN ACT OF GIVING

Try to give away first then start selling, that is the best way to get attention. Examples of innovative subject lines that apply here include:

  • Up to 30 % discount on all items in this gift guide
  • Give thanks! these announcements are as sweet as pie
  • Save big on cyber Monday -give a gift

Remember it is not how much we give out, but how much love we put into giving.Email subject lines

ENGAGE, EDUCATE & ENTERTAIN WITH CONTENT

Content marketing is all about telling a compelling story e.g. you can make your content more appealing by:

  • Sharing travel ideas, tips from say Airbnb to Airbnb etc.
  • What not to eat this thanksgiving.

HELP YOUR CUSTOMERS THEN HELP YOURSELF

Note that, people don’t care how much you know until they know how much you care. Help your customers to find out time out their busy schedule by using innovative subject lines e.g.

  • Shop and get 15 % off
  • Gifting made easier, shop by price

You can also read: How to write catchy headlines that get read.

THE BOTTOM LINE

Everybody is busy, therefore it is paramount, you find ways that you can get the attention of your audience. These audience maybe your readers, customers or your prospective clients. You will find that when you use these innovative ways, your results get better day by day.

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SINGLE’S DAY GIFT GUIDE

Don’t miss out on this special single’s day gift guide. You can check out these exclusive deals as compiled below:

  1. From Luisaviaroma, Givenchy’s gorgeous Antigona bag is one of the label’s most iconic styles. This structured design has more than enough space for your work or weekend essentials, along with a multitude of pockets to keep smaller items in check. Take 22% off your full-priced purchase from 11/6 – 11/14 using the code VG1711 (excludes starred items).
  2. Perfect for colder weather, this Zaful sweater also makes a stunning addition to your wardrobe. Get it in blush for a contemporary, “new-neutral” look that you can dress up or down! Use the code single11 for savings from 11/1 – 11/15! Single's day Gift Guide
  3. The Original Slim Jumpsuit from Onepiece is the choice for comfortable, versatile athleisure this season. It’s made of high-quality, lightweight cotton and boasts a slimming silhouette. Enjoy 20% off sitewide! Offer ends 11/12 at 12:00am PST.
  4. The Cobra 4″ Neighbor Hater Slip On Mufflers from J&P Cycles are a product of extensive sound and dyno-testing, leading to a muffler that looks, sounds, and performs unlike anything else on the market. Pick them up in a clean, black finish—sure to pair well with your ride!
  5. Settle in for your long winter’s nap with 2920’s luxury pillow, made in the USA! This 100% organic-latex blend pillow is soft, responsive, and supportive. Enjoy it with 2920’s luxury sheets, made from 100% organic cotton, soft single-ply sateen weave, and 300-thread count.
  6. The Black Patent Leather Boots from Rosegal are the ideal ankle boot, featuring a block heel for all-day comfort. Featuring a slim profile and glossy shine, these boots are the antidote for long winter days. Use the code single11 for special savings from 11/1 – 11/15!
  7. Whip up a range of holiday treats with the 50s-inspired SMEG stand mixer from Sur La Table, available in a range of retro-cool hues! Sturdy and sleek, it uses planetary mixing action to mix at ten different speeds—and is compatible with a variety of attachments. The Friends & Family Event will be running 11/9 – 11/13, so enjoy 20% off your order.
  8. Game, set, match with this gorgeous Mosmann gift box set! It features a sheer lace bralette with a halter neckline and a lace g-string—both in classic black.
  9. Replace those old, scratched lenses on your eyeglasses and sunglasses at Eyeglasses.com. Simply mail in your frames to get brand new, high quality lenses at a 50% discount to retail store! Use promo code $20off2lens to save $20 off two or more pairs through 11/31.
  10. Be a standout at your office holiday party in a minimalist slipdress from Barneys! Accented with unique chain straps and appliqued silver stars, Amiri’s sleek take on the LBD is a must-have. Get 11% off select styles with the code BARNEYS11 only on 11/1!
  11. The revolutionary the Foreo LUNA 2 is an enhanced T-Sonic™ facial cleansing brush and anti-aging system designed to eliminate blemishes while effectively addressing concerns related to aging skin. Get 22% off the Luna 2 with the code SD17!
  12. The 2920 Sleep Mattress is the Internet’s most supportive mattress! It’s best-in-class for comfort and pressure relief, and comes with a 100-night trial. Sleep on it in the comfort of your home and get a full refund if you’re not satisfied. Buy direct and save over $2,000 compared to other retail brands. 2920 Sleep delivers right to your door, with free shipping!
  13. Staying cozy this winter can be comfortable and stylish with the Raglan Sleeve Color Block Fleece Hoodie from Rosegal! It’s an easy grab-and-go option with bold color-blocking and a warm fleece lining. Use the code single11 for special savings from 11/1 – 11/15!
  14. Vianel’s iPhone 7 Plus/8 Plus hard case is crafted in the U.S. of green, brown, and black camouflage grained calfskin. Nab it from Barneys! Get 11% off select styles with the code BARNEYS11 only on 11/11!
  15. If you’re ready for next-level luxury, indulge in an upgrade of Onepiece’s best-selling Original Onesie with the Original Onesie 2.0 in Navy! This iteration features slimmer fitting legs, pockets with hidden seams, and extra-soft lining. Enjoy 20% off sitewide! Offer ends 11/12 at 12:00am PST.
  16. These playful sneakers from Golden Goose are the ultimate in vintage chic. Their eye-catching distressed detailing and iconic suede star will make you a street or subway standout! Get them at Luisaviaroma, and take 22% off your full-priced purchase from 11/6 – 11/14 using the code VG1711 (excludes starred items).
  17. Upgrade your leggings with Zaful’s Skinny Wrap Hem Yoga Capri Leggings! Functional enough for yoga, pilates, and running, their flattering shape and prima-ballerina hem also make these leggings great for errand-running after. Use the code single11 for savings from 11/1 – 11/15!
  18. Hit the road in the Women’s Reinforced Moto Shirt from J&P Cycles! The shirt is comfortable, washable, and has shoulders and elbows reinforced with DuPont Kevlar fiber. The rolled muffler tips lend a clean, finished look.
  19. Wow your guests with fresh OJ at your big holiday breakfast using KitchenAid’s Citrus Juicer attachment for stand mixers! The rotating reamer head effortlessly juices citrus halves right into a waiting pitcher or glass while filtering seeds and pulp. The Friends & Family Event at Sur La Table will be running 11/9 – 11/13, so enjoy 20% off your order (with some exclusions).
  20. Get your hands on these boxer briefs, part of Mosmann’s “Luxe” line made from Lenzing Micromodal: the finest luxury fabric available. This revolutionary fabric surpasses cotton for softness and coolness, comparable to natural silk!
  21. Rock a sharp, retro look with Ray-Ban Round Metal Sunglasses(RB3447). These iconic, unisex shades are instantly recognizable by their round crystal lenses and shape, worn by legendary musicians since their ‘60s heyday. Shop Ray-Ban and hundreds of other designer brands at Eyeglasses.com!
  22. A complete oral care solution, Foreo’s ISSA combines Sonic Pulse Technology and a revolutionary silicone design for a brushing experience unlike any other. Take 25% off the ISSA and get a free hybrid brush head with purchase using the code SD17!

You can also read:

5 REASONS BLOGGERS NEED TO MARKET WITH A VIDEO

Video marketing is one of the keys to growth of any business online. Most of the time, you will find that customers would prefer to watch a video about any given product than read about it, this is particularly because, watching a video is easier, and entertaining at the same time than just reading through the content. When your market with a video, it enables you to educate potential end-users/customers how a product works to solve problems and needs.

MARKET WITH A VIDEO

Some of the key reasons why you need to start employing videos in your marketing strategy whether you are promoting your content or marketing a given product includes:

Video Encourages Sharing

Most of the time content with a video is likely to be shared many more times than that without one, basically because, people share emotions, not facts and that is the reason why most social networks encourage video content e.g. Instagram allows a 60 second videos & Instagram stories allows video and live streaming, Twitter has Periscope which lets you stream content live etc. Using the word ” Video” in an email subject line boosts the open rates.

Video Builds Trust

Putting a face on-camera allows potential clients to see who you are, identify with you personally and build trust without even meeting you in person. Remember, building and maintaining trust with your prospects and current customers is usually a top priority of any business.

Video enables you to build a Brand that people can relate with

People easily relate with someone they can trust,and this can be achieved through video marketing. Video marketing enables you to build a brand about any given niche or product.

You can also read:

Content Marketing Mistakes

You can go ahead of the a Video Curve

Going by the positive numbers that come in with the video marketing say engagement rates or the traffic, you can plan to project ahead of the curve and focus on what drives engagement and do it better. This will bring more other benefits like increase in sales conversions.

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A video will definitely drive sales
From various researches done,  70% of people who watch a video to learn more about a given product, will subsequently buy it, this means that videos play a key role in driving sales therefore they should be given an important consideration in a marketing strategy.

TYPES OF BUSINESSES YOU CAN START AS AN ENTREPRENEUR

The following are some of  the different types of businesses that you can start as an entrepreneur.

Types of Businesses

Sole Proprietorship

The simplest type of business is a sole proprietorship. This is started by one individual. Sole proprietorship have the least amount of paperwork associated with them, and often they’re run in the same name of the proprietor.

The proprietor has all rights and liabilities to the business, and is solely liable for any damages.

General Partnership

This is similar to sole proprietorship but it is for 2 or  more people. It’s a simple kind of business where each partner has an equal say in how things are run, as well as equal rights to profits and liabilities incurred within the business. General partnerships are usually formed with a partnership agreement in place.

Limited Liability Company (LLC)

Limited liability companies are an entity formed by one or more people who file paperwork that lays out the company and how it is to be managed and run. These companies have provisions for how the profits and liabilities are to be shared within the company. Limited liability companies can engage in any sort of lawful business except for banking and insurance, and have their liabilities limited to the value of the company.

Limited Partnership (LP)

A limited partnership is made up of at least one general partner and at least one limited partner. The general partner manages the business and is responsible for all debts and liabilities, while the limited partner shares only the income and has losses that extend only to the limit of their investment in the business.

Limited Liability Partnership (LLP)

Limited liability partnerships are similar to general partnerships, except for the fact that one partner won’t be held liable for the negligence of another partner. It’s formed by two or more partners, and typically has paperwork on file that lays out the responsibilities and management of the business, as well as how profits will be shared among the partners.

Limited Liability Limited Partnership (LLLP)

This type of business is a cross between a LP and a LLP. It’s formed by two or more partners, where at least one partner acts as the general partner and at least one partner acts as a limited partner. The general partner is solely responsible for the liabilities and debt incurred, while the limited partner shares in the profits. Both partners are protected from the negligence of one another.

Corporation

Corporations are formed by filing paperwork known as articles of incorporation, which lay out the business and its investors. Corporations are entitled to certain privileges under the tax code, but may also face certain liabilities. Corporations are run by the CEO and often a Board of Directors. Corporations can be formed for non-profit or for profit. Corporations are their own legal entity, and any liabilities that they incur stay within the corporation itself.

Federally Incorporated Banks and Trusts

These can be credit unions, banks, or associations which handle and invest currency. Federally incorporated banks and trusts, as the name implies, are incorporated at the Federal level, and as such have different rules and regulations for being run.

Bottom line

When planning to start a business, you need to know each of these business types, the merits and demerits of each. What is required of you in terms of the laws of the land in order to establish any of this.
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6 TIPS TO A BETTER SMALL BUSINESS BUDGET

Budgeting is important for any small business because it enables you to come up with an estimation of what is needed in terms of dollars. Estimating and matching expenses to revenue (real or anticipated) helps small business owners to determine whether they have enough money to fund operations, expand the business and generate income for themselves. Without a budget or a plan, a business runs the risk of spending more money than it is taking in or even not spending enough money towards the growth of the business. Small Business

PLANNING THE BUDGET

  • Check the industry standards

Do some homework and check your local library for information about the industry, talk to local business owners etc. This will enable you to have a rough idea of the industry, not specifics.

  • Make a Spreadsheet

You need to construct a spreadsheet to estimate what total dollar amount and percentage of your revenue will need to be allocated toward raw materials and other costs. This should be done for other expenses too like Rent, Taxes, Insurance etc.

  • Look to cut costs

Consider cost cutting, look for items that can be controlled to a large degree. You can also wait to make purchases until the start of a new billing cycle or take full advantage of payment terms offered by suppliers and any creditors.

  • Factor in Some Slack

Note that, though you may estimate that you will generate a certain rate of revenue growth, or certain expenses will be fixed/controlled this is not guaranteed to go the way you have planned. Therefore, it is important to factor in some slack and make sure you have more than enough socked away or coming in before expanding the business or taking on new employees. 

  • Review the Business Periodically

Small businesses should review their businesses more often especially if their businesses are quite volatile.

  • Shop around for services/suppliers

Shopping around for suppliers will enable you save money on other services being performed for your business. This can and should be done at various stages, including when purchasing or starting up a business, when setting annual or monthly budgets or during periodic business reviews. 

Bottom line

Budgeting remains a key process that business owners use to forecast and then match current and future revenue to expenses. This is to make sure that enough money is available to keep the business up and running, to grow the business, to compete and to ensure that you have enough funds for emergency purposes.

 
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7 WAYS TO GET BETTER RESULTS WITH YOUR BLOG POSTS

Having high quality content that reaches the desired audience is one of the main goals of any blogger out there.  In this article, we look at some of the most effective ways to get the best results with your blog posts.

CREATE A CONTENT STRATEGY

Having a documented content strategy keeps your content creation on track. A strategy helps you plan what you need to create, visualize what you already have and know how to use your content to its fullest potential. A strategy also helps you schedule your content creation, publication and shares on the social media. A strategy must have goals like a desired  percentage increase in traffic.

Blog posts

SHARE ON SOCIAL MEDIA

Social media networks provides a better way to reach a wider audience for your content. Find the right time and days when your audience are most active and post your content during those times. Since the life time of content on social media is very short, it is advisable to share content multiple times for a greater audience reach.

CREATE VISUAL CONTENT

Images have an incredible influence on engagement levels. Create content that is visual by nature, such as infographics and slide shares. Include visual graphics in your blog posts to enhance your content. I personally use Canva to create my blog posts images. Ensure you have the right sizes of images that can easily be shared on the social media.

BECOME AN AUTHORITY IN YOUR FIELD/INDUSTRY

When you become an authority in your niche or industry, your audience look to you for insights and opinions on what matters in your field. Your blog or website gives you a platform to showcase your industry expertise and build a reputation. You can become an authority in your field by:

  • Answering questions that your audience have
  • Providing solutions to the problems your audience faces
  • Being genuine & human by writing content that people find helpful and can relate with.

BE CONSISTENT

Create a regular schedule of content publication within your content strategy. Remember consistency is a key component of effective content creation.

HAVE A CALL TO ACTION STRATEGY

Make sure your audience knows how to take the next step from passive reader to engage follower. Use an appealing language, colors, and size when creating calls to action, this motivates your audience and creates a feeling of anticipation e.g. Download a Free E book, Grab your Free Course, Sign up for our Free email newsletter etc. This conveys the value behind the offer.

You can also read:

How to promote your blog with Social media

AMPLIFY PEER CONTENT

Create content that draws attention to other experts in your niche or industry. This will help you build valuable relationships within your industry.

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You can also read: Back to school Gift Guide.

5 WAYS TO PROMOTE YOUR BLOG WITH SOCIAL MEDIA

Social media marketing is one of the most widely applied techniques through which you can interact, share and acquire knowledge on various issues and topics. You can also promote your content and offers on social media, hence it is a helpful way in building your brand image. Social media marketing and optimization involves direct planning and strategy layout with the help of websites that will avail good popularity and ranking in the social sites as well as search engines. Social Media

In this article we look at some of the effective ways of promoting your website/blog with the help of social media networks as discussed below:

INTEGRATE SOCIAL SHARING BUTTONS ON YOUR BLOG/WEBSITE

This is the first thing you should do before you can start promoting your content on social sites. Your visitors should have an easy way of sharing your content. The share buttons should be placed in an area where they are easily visible to anyone.  There are several plugins that give you good share buttons. I use Shareaholic on my site, and this has enabled me to grow my blog in greater ways than before.

USE SOCIAL NETWORKS

There are a number of social media networks, you need to focus on those that bring in the best results. Focusing on a few, gives you time to create good content and promote it as well. When selecting a social network you also need consider the target audience i.e.  what most of your readers prefer to use as their social network. If you write on Career related topics, then LinkedIn will be a good site to promote your content.  The commonly used networks include:

  • Facebook
  • Pinterest
  • Google +
  • Twitter
  • LinkedIn
  • Youtube

I personally focus on Facebook and Pinterest. This is where most of my blog traffic comes from. I use the others but not to a big extent.

Facebook offers different ways to post your content:

  • Link posts
  • Post with images
  • Video/rich media posts

Visual component and layout are key aspects of the Facebook usage. Having a Facebook Fan page, helps you build your brand image by posting high quality content and engaging your audience on day-to-day basis. Joining groups in your niche and actively participating in group’s activities as you share your content, is a great way to build a good, reliable audience for your blog.

You can also read:

USE SOCIAL MEDIA MANAGEMENT TOOLS

Social media management tools makes it possible to manage your social media accounts with ease. They have automation capability which makes it easy to schedule posts for future dates hence saving on time and effort. They also offer analytics to enable you better understand your content performance.  All you need to do is schedule given tasks and leave the tool to work for you. Some of the best tools include:

For a full list of social media management tools, you can read: Social Media Management Tools.

USE SOCIAL BOOKMARKING SITES

Social bookmarking sites like RedditDigg etc. enables you to bookmark your blog posts. The advantage of this, is that your blog posts may be visible for many years which does not happen with sites like Facebook, where the lifetime of posts is very short ( hours or just even minutes). Some of these bookmarking sites, have an upvote option, which can put your post on the front/top pages. When your post appears on the top page, you have an opportunity to benefit from higher visibility hence more visitors to your blog. Please note, when you join these bookmarking sites, be active, contribute then share blog posts once in a while, this way you will not be viewed as a someone who shares spam content.

USE PAID SOCIAL MEDIA ADVERTISING

Paid advertising is one other way to reach more audience on the social networks, without having to put in much effort.  Best sites to do paid advertising are: Facebook, LinkedIn, Twitter etc. Make sure you try your best to target your promotion to your desired audience. You can do these basing on Age, Demographics among other factors. Doing this, will ensure you get the value for your advertising money.

Monetize your blog with Infolinks.

BOTTOM LINE

Building an audience on social media is a long process, that takes time and effort on your part. Try your best to strategize and plan on how to market your content on social media. With a good plan that is followed with action, you will see good results.