Many bloggers do self promote their blogs in order to attract traffic. This can be a daunting task as you have to do it almost on a daily basis. If you fail, then you won’t have traffic to your blog in fact in some cases failure to promote may mean zero readers. The only way to avoid this tedious tiring process is to optimize your site for search engines. By implementing on-site SEO Techniques your blog stands a better chance of ranking high in search engines hence driving a large traffic from the same.
You can start by implementing basic on-site SEO techniques as follows:
This is an activity you undertake to come up with an extensive list of keywords you would like to rank for. You should select such keywords that are highly searched by users in the search engines. Some of the keyword research tools include:
Search engine algorithms give importance to Title of your posts. Therefore include the keyword in Title of your web posts or pages. This enables the search engines to figure out what your post is all about hence rank your posts accordingly in the search results.
Meta Description is just like a summary of what your page or post is all about. This is what will appear in the search results under the title. Include the keywords in Meta Description. Search engines give more weight to keywords in the meta description. Including keywords in meta descriptions increases your Click through rates. Write your meta description in a way that captures users’ attention and lead them to click.
This is your web page’s body. Using keywords in your site page’s body text helps to increase your overall SEO score. Search engines also give more weight to the keywords found in the H1 tag.
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Using images along with your content makes your page or post more appealing. But to increase your overall SEO score remember to use Alt Tag on image with keywords, this will help to describe the images on your website.
Creating internal links enhances your visitors engagement by providing links which connects your blog posts. This helps your visitors to find relevant content related to the topic they are searching within your site. This increases your page views and reduces the bounce rate.
You can also read: 10 Effective ways of building links on your blog
Your website structure should be such that it should facilitate search engines crawling and indexing. Ensure that you create a site structure that has no duplicate content. Many bloggers make duplicate content on their site by including same posts in various categories. This can affect your site
rankings. If you must include same content in various categories make it ” no follow” so that search engines know how to see your content.
Search engines use website sitemap to crawl and index your website posts and pages. Usually there are 2 forms of sitemaps. One for the user and the other for the search engines. A user sitemap comes in the form of a single page where all the website pages and sub-pages are displayed thereby helping users find what they are looking for. Search engine sitemap, helps to increase your site’s crawl-ability. It tells the search engines about your website pages. Therefore a good website structure together with a sitemap helps to improve your website rankings in the search engine results page.
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Related: How factors for UX affects SEO
By using Google webmaster tools, you increase your chances of ranking well on the Google search results and also increase your chances of fully indexing your web pages. It provides tools with which you get to know your most popular keywords, how many links are pointing to your website, what pages are indexed and you can even submit a sitemap. You also get information about inbound links to your site.
For SEO purposes, the important parts of your content should come first in the HTML. Your users should have an easy navigation of your site. Your website should also be optimized for mobile users since most of the traffic come through mobile devices. You site should have a responsive design so that it can adapt itself according to the screen sizes and resolutions of various digital devices.
You can also check: On-page SEO for Beginner Bloggers
Quality Content is the King and will remain the King as we move to the future. If you want to be successful in your SEO efforts, then creating quality content for your blogs is the most important thing to do. Search engines give huge weight to quality original content.
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View Comments
Thanks for sharing your SEO tips for bloggers!
Hi, am grateful for your comments.
Love how you broke down the SEO resources simply and efficiently! Although premium plugins are great, there are definitely plenty of ways to optimize a website and blog posts without it being a technical nightmare
Hi Mia, thanks for your insights. Many people think SEO is too technical, but that is not the case if you understand the basics. Any blogger can optimize his/her site with the help of such tips.
What an insightful post about SEO. Thanks for sharing, John!
I'm going to be bookmarking this post for later.
Kat
katlast.com
Hi, thanks for you comments.
Wow, this is the first SEO post that didn't baffle me. I might have been doing a few of these, but maybe it is time to implement everything on your list. Your post is the much needed kick on my back to get back to work.
Gayathri @ Musings Over Nothing
Hi, am grateful for your comments. Having an optimized site, is a continuous process, so keep working on it.
Detailed, well written and easy to understand.
Hi Sarah, thanks for your comments.
This is super helpful! I suck at seo so it's nice to have the terms explained!
Hi Shelby, grateful for your comments.
Good info! I plan to review it with my tech person to make sure we are doing all of these things. Thanks!
Hi Wendy, I really appreciate your comments. You can use this as a reference.
Thank you for the tips! I'm still very new to blogging, and half of these things I've just been kind of winging as I go along. Wish I saw this first!
Hi Sara, thanks for passing by. Don't worry, you can always start from anywhere to optimize your site. The old posts and pages can be updated at any time. Optimization of a site, is a continuous process. You keep doing it, so long as you have a site.
Very helpful post, especially that tip with picture alt tags! Thanks for sharing!
Hi Hanka, grateful for your comments.
Very useful information especially for beginners. Unfortunately I haven't had success being approved by Adsense so far
Neither have I :(
Hi, thanks for dropping by. On adsense, I have a post on what you need to do before you apply for Google Adsense. You can read it: How to get Google Adsense Approval.