Social media networks if well used can be one of the biggest sources of traffic to your site. Most bloggers get to social media hoping to benefit from the big traffic presence there but get frustrated when things don’t work out as they anticipated. In this article we look at some of the common social media mistakes most users make on these networks that could be contributing to them not getting the best results in terms of traffic to their websites or engagements on their posts.
Sharing only your own content may not lead to your fan base growing that much, in fact your audience may get bored by the same content coming from same source. Try as much as possible to share content from other sources, this will increase engagement and your audience base will grow significantly.
Try as much as possible to understand the different social media platforms that you are using in terms of their content expectations. Having tailored content for each platform increases reach and engagement. E.g. Content related to careers will work well on LinkedIn better than other networks, Hashtags can help increase your reach on Instagram but they quite don’t have the same effect on Facebook.
Posting less but quality content will increase your reach and engagement. Reducing the number of posts that you make in a day, enables you to focus more on the quality of the posts rather than quantity.
Note that native videos are likely to be shared more times than YouTube videos on social media platforms. So ensure that you upload your videos directly to your social media other than posting YouTube links.
Related Content: How to Bootstrap Backlink building with social media outreach
Recommended Articles & Resources:
When it comes to Facebook ads, do not just boost any posts that you think may perform well, rather look for those existing Facebook posts that have a high engagement rate. This gives you an indication of how successful the post is likely to be when boosted. To find details on engagement rate, go to your Facebook page insights posts tab, there you can be able to see the engagement rates for the published posts. Boost the posts with highest engagement rates.
Related Resources: Social Media Marketing for Small Business, how to create a successful strategy
Try as much as possible to reply quickly to all the mentions and messages on your Facebook page, Twitter profile and Instagram profile from one place say by using your preferred social media monitoring and engagement tool. If you respond to your audience, they are likely to come back or share the good experience with other people.
Try to limit your posts to the relevant audience, for example by using Facebook, you can easily target your posts to a given audience that is more relevant to what you are promoting hence increasing the engagement rate.
Related: 8 Tips to Step up your Social Media Game in 2019 and Beyond
If you compare Landscape & Square videos and images, you will notice that Square videos and images tend to perform better on Facebook page and Twitter profile. Therefore it is worth trying to experiment to find out which videos and images perform better.
Unlock the secrets to success in business, digital marketing, personal finance, and more by subscribing to our newsletter from Business and Life Tips
Take stock of your social media profiles and consider channels that are performing for you and those that aren’t. You can decide to stop using certain platforms if they are not working for you. Fewer channels enables you focus more on better content and engage more with your audience.
You can also read: 10 Common mistakes bloggers make
In today’s fast-paced work culture, meetings are both essential and overwhelming. From brainstorming sessions and…
In today’s mobile-first world, short-form video content is dominating social media. With average attention spans…
Image by Unsplash While we may not associate traditional, physical industries with digital marketing, there’s…
A trader's chances of success can vary greatly depending on their access to sizable funds.…
Image: Unsplash Habits are hard to change, as they are regular tendencies or practices you…
Artificial intelligence (AI) has really been a game changer for writers; it has revolutionized how…
View Comments
Question- What social media platform do you think is most important for promotion?
Personally Facebook is the best for promotion, 80% of my traffic come from FB, though it comes with a lot of work. You have to be very active in facebook groups to be able to drive any traffic to your blog. The other platform that I use is Pinterest, but am still working on it.
This makes me feel better about the fact that I don't post multiple times a day or even daily on my social media platforms. Thanks for sharing.
Hi Rebecca, thanks for your comments.
That's a great set of tips for most new bloggers. I know I will definitely benefit from this.
Shared the post on my FB page.
Hi Mala, appreciated.
A huge issue I had when I first started taking blogging seriously was trying to maintain every social media platform consistently and it was just too much. Now I've limited the social media platforms I use and have a better presence on all of them. There's a few things you've listed that I am guilty of doing so I'll need to rethink my social media strategy.
Hi, thanks for visiting and for your comments on the post. Focusing on few that work well is the best strategy to use.
Great tips! Thanks for sharing!
Welcome.
This is really great! Thank you for your post! I could definitely use these tips and I didn't even know about infolinks
Hi, thanks for the comments. The more you network with other bloggers, the more tips and tricks you will learn from them.
Thanks for sharing, I've and working on sharing other content other than just mine here lately and noticed that that has helped. Thank you for sharing these tips.
Welcome Steve.
This was so helpful! Thank you!
Welcome.
Great tips thanks! I'm always struggling to keep up with a all the different platforms!
Appreciated.
Really helpful tips! I have learnt something
Thanks for visiting and for the nice comments.