Social media networks if well used can be one of the biggest sources of traffic to your site. Most bloggers get to social media hoping to benefit from the big traffic presence there but get frustrated when things don’t work out as they anticipated. In this article we look at some of the common social media mistakes most users make on these networks that could be contributing to them not getting the best results in terms of traffic to their websites or engagements on their posts.
Sharing only your own content may not lead to your fan base growing that much, in fact your audience may get bored by the same content coming from same source. Try as much as possible to share content from other sources, this will increase engagement and your audience base will grow significantly.
Try as much as possible to understand the different social media platforms that you are using in terms of their content expectations. Having tailored content for each platform increases reach and engagement. E.g. Content related to careers will work well on LinkedIn better than other networks, Hashtags can help increase your reach on Instagram but they quite don’t have the same effect on Facebook.
Posting less but quality content will increase your reach and engagement. Reducing the number of posts that you make in a day, enables you to focus more on the quality of the posts rather than quantity.
Note that native videos are likely to be shared more times than YouTube videos on social media platforms. So ensure that you upload your videos directly to your social media other than posting YouTube links.
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When it comes to Facebook ads, do not just boost any posts that you think may perform well, rather look for those existing Facebook posts that have a high engagement rate. This gives you an indication of how successful the post is likely to be when boosted. To find details on engagement rate, go to your Facebook page insights posts tab, there you can be able to see the engagement rates for the published posts. Boost the posts with highest engagement rates.
Related Resources: Social Media Marketing for Small Business, how to create a successful strategy
Try as much as possible to reply quickly to all the mentions and messages on your Facebook page, Twitter profile and Instagram profile from one place say by using your preferred social media monitoring and engagement tool. If you respond to your audience, they are likely to come back or share the good experience with other people.
Try to limit your posts to the relevant audience, for example by using Facebook, you can easily target your posts to a given audience that is more relevant to what you are promoting hence increasing the engagement rate.
Related: 8 Tips to Step up your Social Media Game in 2019 and Beyond
If you compare Landscape & Square videos and images, you will notice that Square videos and images tend to perform better on Facebook page and Twitter profile. Therefore it is worth trying to experiment to find out which videos and images perform better.
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Take stock of your social media profiles and consider channels that are performing for you and those that aren’t. You can decide to stop using certain platforms if they are not working for you. Fewer channels enables you focus more on better content and engage more with your audience.
You can also read: 10 Common mistakes bloggers make
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Thanks for the info. I need to experiment with videos.
Hi Erin, you are welcomed.
Awesome article John! I rarely read articles about social media mistakes and I must say yours is well written. I like it when you said to try as much as possible to understand the different social media platforms that you are using in terms of their content expectations. Having tailored content for each platform increases reach and engagement.
Angela Giles | http://www.angelagiles.com
Hi Angela, thanks for visiting and for your insightful comments.
I had never thought about square images and videos getting more traffic! I think you are right though. I will have to try and implement this going forward. I also need to reply to comments quicker and will be looking into some of the tools that you suggest. Thanks John!
Hi Rachel, I really appreciate your feedback! You are welcomed.
Guilty of a few of these. I'll keep this article as a guide. Thanks for sharing.
Appreciated!
Very helpful tips. Thanks for sharing!
Welcome.
Just starting to use social media to promote my blog. Having read your article I am making a couple of mistakes so will need to rectify these.
Thanks for visiting. Am glad you found this helpful.
Wow great tips! While I do most of them I’m definitely going to practice the ones I don’t!
Thanks for your feedback!
These are great tips! I never would have thought of some of these!
Thanks for visiting.
I agree with the last point. I try to focus on Facebook and Twitter because it is Instagram enhancement is low!
Well noted, thanks.
Thank you for these tips. I'm slowly learning more about operating with social media so any help I get such as this is appreciated.
Hi Lee, you are welcomed.