Social media networks if well used can be one of the biggest sources of traffic to your site. Most bloggers get to social media hoping to benefit from the big traffic presence there but get frustrated when things don’t work out as they anticipated. In this article we look at some of the common social media mistakes most users make on these networks that could be contributing to them not getting the best results in terms of traffic to their websites or engagements on their posts.
Sharing only your own content may not lead to your fan base growing that much, in fact your audience may get bored by the same content coming from same source. Try as much as possible to share content from other sources, this will increase engagement and your audience base will grow significantly.
Try as much as possible to understand the different social media platforms that you are using in terms of their content expectations. Having tailored content for each platform increases reach and engagement. E.g. Content related to careers will work well on LinkedIn better than other networks, Hashtags can help increase your reach on Instagram but they quite don’t have the same effect on Facebook.
Posting less but quality content will increase your reach and engagement. Reducing the number of posts that you make in a day, enables you to focus more on the quality of the posts rather than quantity.
Note that native videos are likely to be shared more times than YouTube videos on social media platforms. So ensure that you upload your videos directly to your social media other than posting YouTube links.
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When it comes to Facebook ads, do not just boost any posts that you think may perform well, rather look for those existing Facebook posts that have a high engagement rate. This gives you an indication of how successful the post is likely to be when boosted. To find details on engagement rate, go to your Facebook page insights posts tab, there you can be able to see the engagement rates for the published posts. Boost the posts with highest engagement rates.
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Try as much as possible to reply quickly to all the mentions and messages on your Facebook page, Twitter profile and Instagram profile from one place say by using your preferred social media monitoring and engagement tool. If you respond to your audience, they are likely to come back or share the good experience with other people.
Try to limit your posts to the relevant audience, for example by using Facebook, you can easily target your posts to a given audience that is more relevant to what you are promoting hence increasing the engagement rate.
Related: 8 Tips to Step up your Social Media Game in 2019 and Beyond
If you compare Landscape & Square videos and images, you will notice that Square videos and images tend to perform better on Facebook page and Twitter profile. Therefore it is worth trying to experiment to find out which videos and images perform better.
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Take stock of your social media profiles and consider channels that are performing for you and those that aren’t. You can decide to stop using certain platforms if they are not working for you. Fewer channels enables you focus more on better content and engage more with your audience.
You can also read: 10 Common mistakes bloggers make
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These are all really great tips! I had not even thought about square photos versus landscape. Along with videos! Thank you for sharing.
Hi, thanks for visiting. Welcome.
All of your tips were very active and on point. A learned a lot of new things and also stuff that I already do but need to be consistent on. Especially sharing others content!! I will share this post on Twitter. And start to follow you blog for more tips!!
Hi Chastity, am glad this was a helpful post to you. You are most welcomed.
This is some great information. I definitely don't want to make these social media mistakes.
Hi Shannon, am glad you've learned something from the post.
Social media is meant to be engaging and social (hence the name “social media”) and for organizations, more engagement on social media can translate into increased brand awareness, higher traffic to your site and more prospects in your marketing funnel. As you build trusted followers in your online community and give them quality content that’s relevant to them, you’ll see an increase in people viewing, liking and sharing your posts. But posts without the qualities that people like and share won’t engage anyone, won’t build your brand and won’t drive traffic back to your site and into your marketing funnel.
Hi Monidipa, thanks very much for your insightful feedback! I totally agree with your points. Its all about producing high quality posts that people like that will attract high engagement.
Such a great and very informative post I had the same mistake when I started using social media. So this post can be very heloful to others.
Hey Preet, am grateful for your comments.
This is such an amazing post and very informative as well. I've totally agree with everything you've cited here, this will definitely be a great help to all those bloggers out there.
Hi Catherine, I really appreciate your feedback on this post.
You always help me see things from a better perspective; thank you for sharing these tips, I need to remember quality over quantity is best.
True Jacque!
This is such an amazing article, very useful ! I can relate to all the mistakes you mentioned here !
Hi Elena, thanks for your honest feedback.
This is such a helpful article. Facebook. Groups are super important. Of all.. Facebook seems a little hard to get through
But currently with all social media metrics getting tougher to compete with.. Social media marketing is on a rise.
True, many bloggers are driving most of the traffic to their sites just with social media marketing.
I couldn't agree less with everything that you stated here. Thank for sharing these insightful tips.
Hey Lydia, I appreciate your feedback very much.