Social media networks if well used can be one of the biggest sources of traffic to your site. Most bloggers get to social media hoping to benefit from the big traffic presence there but get frustrated when things don’t work out as they anticipated. In this article we look at some of the common social media mistakes most users make on these networks that could be contributing to them not getting the best results in terms of traffic to their websites or engagements on their posts.
Sharing only your own content may not lead to your fan base growing that much, in fact your audience may get bored by the same content coming from same source. Try as much as possible to share content from other sources, this will increase engagement and your audience base will grow significantly.
Try as much as possible to understand the different social media platforms that you are using in terms of their content expectations. Having tailored content for each platform increases reach and engagement. E.g. Content related to careers will work well on LinkedIn better than other networks, Hashtags can help increase your reach on Instagram but they quite don’t have the same effect on Facebook.
Posting less but quality content will increase your reach and engagement. Reducing the number of posts that you make in a day, enables you to focus more on the quality of the posts rather than quantity.
Note that native videos are likely to be shared more times than YouTube videos on social media platforms. So ensure that you upload your videos directly to your social media other than posting YouTube links.
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When it comes to Facebook ads, do not just boost any posts that you think may perform well, rather look for those existing Facebook posts that have a high engagement rate. This gives you an indication of how successful the post is likely to be when boosted. To find details on engagement rate, go to your Facebook page insights posts tab, there you can be able to see the engagement rates for the published posts. Boost the posts with highest engagement rates.
Related Resources: Social Media Marketing for Small Business, how to create a successful strategy
Try as much as possible to reply quickly to all the mentions and messages on your Facebook page, Twitter profile and Instagram profile from one place say by using your preferred social media monitoring and engagement tool. If you respond to your audience, they are likely to come back or share the good experience with other people.
Try to limit your posts to the relevant audience, for example by using Facebook, you can easily target your posts to a given audience that is more relevant to what you are promoting hence increasing the engagement rate.
Related: 8 Tips to Step up your Social Media Game in 2019 and Beyond
If you compare Landscape & Square videos and images, you will notice that Square videos and images tend to perform better on Facebook page and Twitter profile. Therefore it is worth trying to experiment to find out which videos and images perform better.
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Take stock of your social media profiles and consider channels that are performing for you and those that aren’t. You can decide to stop using certain platforms if they are not working for you. Fewer channels enables you focus more on better content and engage more with your audience.
You can also read: 10 Common mistakes bloggers make
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Really enjoyed this post - I need to work on my social media platforms, Instgram is the only one that I fully engage in so I need to make more effort.
Hi Natalie, thanks for the visit.
Social media is a huge part of blogging nowadays. It is very important to keep focus divided and not let your reader get bored. I am very guilty of being too lazy to make enough videos, I am more of a photo person myself. Awesome work on really most common mistakes
Hi Lyosha, thanks for your insightful feedback.
These are some great tips - I could probably share more of other peoples' content. I will keep this in mind. I agree with you completely on quality over quantity!
Thanks for your honest feedback Alexandra!
Great great post, love it! I agree with all your insights especially in regards to sharing the same content across different channels, that is a big no no for us.
Chad
http://www.mosaicslab.com
Hi Chad, thanks for visiting.
These are great tips. I've noticed YouTube links don't get as much traction on Facebook. I mostly focus on Instagram for daily posts.
Yes put more focus where you get more results.
I LOVE that you opened with the mistake of sharing only your own content. You have to mix it up and encourage interaction. Unfortunately, I still see so many people making this error.
Hi Stacie, true, when you focus only on sharing your content, it's difficulty attracting other people from other niches.
These are all such great tips! I keep telling my clients these same things all the time.
Hey Alison, glad you found this a helpful read!
These are great tips, and pictures really do make posts stand out more than just words! #GlobalBlogging
Hi Heather, true! I appreciate your visit.
Very helpful article, thanks for sharing
Welcome.
Great article. I find boosting Facebook posts is quite useless and money wasting from personal experience, but the other points are spot on!
Hi, Boosting works well if you want to increase your post reach but I wouldn't recommend it if you want to drive more traffic to your blog.