Social media networks if well used can be one of the biggest sources of traffic to your site. Most bloggers get to social media hoping to benefit from the big traffic presence there but get frustrated when things don’t work out as they anticipated. In this article we look at some of the common social media mistakes most users make on these networks that could be contributing to them not getting the best results in terms of traffic to their websites or engagements on their posts.
Sharing only your own content may not lead to your fan base growing that much, in fact your audience may get bored by the same content coming from same source. Try as much as possible to share content from other sources, this will increase engagement and your audience base will grow significantly.
Try as much as possible to understand the different social media platforms that you are using in terms of their content expectations. Having tailored content for each platform increases reach and engagement. E.g. Content related to careers will work well on LinkedIn better than other networks, Hashtags can help increase your reach on Instagram but they quite don’t have the same effect on Facebook.
Posting less but quality content will increase your reach and engagement. Reducing the number of posts that you make in a day, enables you to focus more on the quality of the posts rather than quantity.
Note that native videos are likely to be shared more times than YouTube videos on social media platforms. So ensure that you upload your videos directly to your social media other than posting YouTube links.
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When it comes to Facebook ads, do not just boost any posts that you think may perform well, rather look for those existing Facebook posts that have a high engagement rate. This gives you an indication of how successful the post is likely to be when boosted. To find details on engagement rate, go to your Facebook page insights posts tab, there you can be able to see the engagement rates for the published posts. Boost the posts with highest engagement rates.
Related Resources: Social Media Marketing for Small Business, how to create a successful strategy
Try as much as possible to reply quickly to all the mentions and messages on your Facebook page, Twitter profile and Instagram profile from one place say by using your preferred social media monitoring and engagement tool. If you respond to your audience, they are likely to come back or share the good experience with other people.
Try to limit your posts to the relevant audience, for example by using Facebook, you can easily target your posts to a given audience that is more relevant to what you are promoting hence increasing the engagement rate.
Related: 8 Tips to Step up your Social Media Game in 2019 and Beyond
If you compare Landscape & Square videos and images, you will notice that Square videos and images tend to perform better on Facebook page and Twitter profile. Therefore it is worth trying to experiment to find out which videos and images perform better.
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Take stock of your social media profiles and consider channels that are performing for you and those that aren’t. You can decide to stop using certain platforms if they are not working for you. Fewer channels enables you focus more on better content and engage more with your audience.
You can also read: 10 Common mistakes bloggers make
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People ask me for blog advice all the time - specifically - "how can I grow my traffic?"... And my answer is: DO THE WORK - IE: VISIT OTHER PEOPLE'S BLOGS and leave meaningful comments and engage with them! If you want people to visit you, you have to visit them!
Hi, you hit the nail on the head! Blogging is not all about creating content and leaving it there, you need to promote it to your desired audience. Successful bloggers will tell you that they spend more time promoting than writing.
Thanks so much for this. Sometimes I'm a victim of these mistakes
Becoming a successful blogger takes time, so making mistakes is just part of the learning curve, otherwise thanks for dropping by.
Enjoying this very much very useful thank you so much
Welcome.
John - These are great tips for people trying to utilize social media to advance a blog or business. You included more depth and varied your suggestions so I was able to really gain insights from your post.
Appreciated. Am glad that this has given you some useful tips.
I have completely made these mistakes before too, thank you for sharing though, it's a good reminder of what we all need to do.
Hi, thanks for the comments.
As a new blogger, I found this post very informative and helpful! Thanks!
Welcome. All the best in the blogging journey.
Lots of great tips here! There are several things I want to try! What a relief that I can finally let go of twitter!
Hi Jen, yes, it is better to focus on those networks that bring in most results, and redirect more time and energy to them.
Oh, no, I think I've been making all these mistakes! Thank you so much for sharing this info! I try to make nice, easy to read posts but having difficulties finding the right target.
Thanks for visiting, all the best.
Thanks for the tips! I especially loved the idea of focusing on quality over quantity. It's not a race, and I, for one, get tired of seeing "fluff". I'll be checking out some of your other posts as well.
Welcome.
This is really helpful! Thank you soo much for sharing I am currenrly just starting out so these are some great tips.
Hi Jayne, am grateful for your visit and your nice comments on this post. Welcome.