Social media networks if well used can be one of the biggest sources of traffic to your site. Most bloggers get to social media hoping to benefit from the big traffic presence there but get frustrated when things don’t work out as they anticipated. In this article we look at some of the common social media mistakes most users make on these networks that could be contributing to them not getting the best results in terms of traffic to their websites or engagements on their posts.
Sharing only your own content may not lead to your fan base growing that much, in fact your audience may get bored by the same content coming from same source. Try as much as possible to share content from other sources, this will increase engagement and your audience base will grow significantly.
Try as much as possible to understand the different social media platforms that you are using in terms of their content expectations. Having tailored content for each platform increases reach and engagement. E.g. Content related to careers will work well on LinkedIn better than other networks, Hashtags can help increase your reach on Instagram but they quite don’t have the same effect on Facebook.
Posting less but quality content will increase your reach and engagement. Reducing the number of posts that you make in a day, enables you to focus more on the quality of the posts rather than quantity.
Note that native videos are likely to be shared more times than YouTube videos on social media platforms. So ensure that you upload your videos directly to your social media other than posting YouTube links.
Related Content: How to Bootstrap Backlink building with social media outreach
Recommended Articles & Resources:
When it comes to Facebook ads, do not just boost any posts that you think may perform well, rather look for those existing Facebook posts that have a high engagement rate. This gives you an indication of how successful the post is likely to be when boosted. To find details on engagement rate, go to your Facebook page insights posts tab, there you can be able to see the engagement rates for the published posts. Boost the posts with highest engagement rates.
Related Resources: Social Media Marketing for Small Business, how to create a successful strategy
Try as much as possible to reply quickly to all the mentions and messages on your Facebook page, Twitter profile and Instagram profile from one place say by using your preferred social media monitoring and engagement tool. If you respond to your audience, they are likely to come back or share the good experience with other people.
Try to limit your posts to the relevant audience, for example by using Facebook, you can easily target your posts to a given audience that is more relevant to what you are promoting hence increasing the engagement rate.
Related: 8 Tips to Step up your Social Media Game in 2019 and Beyond
If you compare Landscape & Square videos and images, you will notice that Square videos and images tend to perform better on Facebook page and Twitter profile. Therefore it is worth trying to experiment to find out which videos and images perform better.
Unlock the secrets to success in business, digital marketing, personal finance, and more by subscribing to our newsletter from Business and Life Tips
Take stock of your social media profiles and consider channels that are performing for you and those that aren’t. You can decide to stop using certain platforms if they are not working for you. Fewer channels enables you focus more on better content and engage more with your audience.
You can also read: 10 Common mistakes bloggers make
In today’s fast-paced work culture, meetings are both essential and overwhelming. From brainstorming sessions and…
In today’s mobile-first world, short-form video content is dominating social media. With average attention spans…
Image by Unsplash While we may not associate traditional, physical industries with digital marketing, there’s…
A trader's chances of success can vary greatly depending on their access to sizable funds.…
Image: Unsplash Habits are hard to change, as they are regular tendencies or practices you…
Artificial intelligence (AI) has really been a game changer for writers; it has revolutionized how…
View Comments
Great post! It's definitely hard not to fall into the trap of signing up for every social media platform out there and posting on all of them. Tumblr and Twitter are my weakest ones and I'm debating on getting rid of them altogether. I don't do anything on linkedin or google plus because my content I don't feel will do well. I also agree about boosting other bloggers posts. It always seems like it's one blogger vs. another but really we are community. We should stick together and help each other out! There's plenty of room on the internet for all of us! :)
Yes, when you share other blogger's posts you increase your audience, and this works good for you in the long run.
Great article... Thanks for sharing... :)
Welcome.
Awesome posts. I found it useful.
http://dominikagoodness.blogspot.com.ng
Welcome.
Great post John! I am still new to the blogging world, so every bit of helpful information makes the difference! I am on more than a few social media sites, and I may trim that down some. As of now, I have noticed that Pinterest and Facebook bring in most of my traffic. I'll work on enhancing my presence there. Thanks!
Hi Bryan am grateful for your comments on the post. The few the better, especially the one's bringing in more traffic.
Oh wow, this is so good! My social media promotion is the absolute WORST and even as I'm trying bits & bobs I never get anywhere, mainly because I do the exact opposite of these! :D
Hi Susanna, thanks for dropping by and for your comments. Welcome.
This is a very helpful information
Welcome.
Good article. Great information
Welcome.
All helpful tips! I agree with them!
Your comments appreciated.
I could definitely do more with native videos and posting other's content. I'm glad I found your site. Definitely helpful.
Hi, thanks for the visit and comments.
Thanks for all these tips :). I am really glad for the tip on how to boost the right post on Facebook ad , because I think I used to post that I liked the most but it might not be the right one to promote my blog. I will try to take a look at my insights before boosting a post.
Noémie xx
Hi, thanks for the comments. Yes, the most performing post is the best one to boost when using FB ads.