Social media networks if well used can be one of the biggest sources of traffic to your site. Most bloggers get to social media hoping to benefit from the big traffic presence there but get frustrated when things don’t work out as they anticipated. In this article we look at some of the common social media mistakes most users make on these networks that could be contributing to them not getting the best results in terms of traffic to their websites or engagements on their posts.
Sharing only your own content may not lead to your fan base growing that much, in fact your audience may get bored by the same content coming from same source. Try as much as possible to share content from other sources, this will increase engagement and your audience base will grow significantly.
Try as much as possible to understand the different social media platforms that you are using in terms of their content expectations. Having tailored content for each platform increases reach and engagement. E.g. Content related to careers will work well on LinkedIn better than other networks, Hashtags can help increase your reach on Instagram but they quite don’t have the same effect on Facebook.
Posting less but quality content will increase your reach and engagement. Reducing the number of posts that you make in a day, enables you to focus more on the quality of the posts rather than quantity.
Note that native videos are likely to be shared more times than YouTube videos on social media platforms. So ensure that you upload your videos directly to your social media other than posting YouTube links.
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When it comes to Facebook ads, do not just boost any posts that you think may perform well, rather look for those existing Facebook posts that have a high engagement rate. This gives you an indication of how successful the post is likely to be when boosted. To find details on engagement rate, go to your Facebook page insights posts tab, there you can be able to see the engagement rates for the published posts. Boost the posts with highest engagement rates.
Related Resources: Social Media Marketing for Small Business, how to create a successful strategy
Try as much as possible to reply quickly to all the mentions and messages on your Facebook page, Twitter profile and Instagram profile from one place say by using your preferred social media monitoring and engagement tool. If you respond to your audience, they are likely to come back or share the good experience with other people.
Try to limit your posts to the relevant audience, for example by using Facebook, you can easily target your posts to a given audience that is more relevant to what you are promoting hence increasing the engagement rate.
Related: 8 Tips to Step up your Social Media Game in 2019 and Beyond
If you compare Landscape & Square videos and images, you will notice that Square videos and images tend to perform better on Facebook page and Twitter profile. Therefore it is worth trying to experiment to find out which videos and images perform better.
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Take stock of your social media profiles and consider channels that are performing for you and those that aren’t. You can decide to stop using certain platforms if they are not working for you. Fewer channels enables you focus more on better content and engage more with your audience.
You can also read: 10 Common mistakes bloggers make
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Really good tips! I'm signed up to a few different social medias but I primarily focus on two of them. For some reason. I really struggle with Twitter and have never really been into tweeting lol. I love Instagram the most, I guess I'm a pictures kind of person.
Hi Jenn, focusing on a few that are working for you is the best thing to do. Personally I focus on around 3, and I have seen great positive results with that otherwise thanks for your insightful comments.
These are some great tips! I have the tendency to do this but it's definitely important to change things up.
Hi Nicole, it is always good to start somewhere, otherwise your comments are highly appreciated.
Thanks for the helpful tips. Right now, I think Twitter and Google+ are the platforms I struggle the most with. Google+ I can easily see passing on but people are ALL over Twitter. I just need to learn how to harness it.
Hi Raquel, I too struggle with Twitter and Google+ but I have put my focus on Facebook and Pinterest, that is where most of my traffic comes from. Facebook groups if used well can bring in big traffic numbers.
Very insightful post. These tips are very lit and I totally agree with them. Thanks for sharing.
http://jessicahugoinspire.com
Hi Jessica, your visit and comments appreciated. Welcome.
Fantastic post! As someone who is new to the blogging arena, I need all the advice I can get. Thanks for sharing!
Hi Kristi, your comments are appreciated. Welcome.
Very good points! I especially liked the one about posting other content besides my own. I must admit, I'm trying to figure out FB. I get a lot of LIKES but hardly comments even when I ask an opened question. I was thinking I needed to post other content besides my own but I look for engagement. So I didn't want to post other stuff and not get any engagement on those either. Idk... I'm still learning and trying to figure out this marketing industry lol. Thanks again!
MsQueenRo.com
Hi, grateful for those insightful comments. Promoting other people's content increases engagement/audience base. Then you can leverage on this increased audience base with your posts once in awhile.
I like your point about focusing on quality instead of quantity. I notice some bloggers post almost daily. That is a lot of content to manage and market. I like to post twice a week and the max being 3 times. Then I can focus on a quality article and tweak it as necessary. That also gives me the opportunity to really market that article. Thanks for sharing
Yes, quality is important, but promoting your content to reach the desired audience is the key to successful blogging.
I think the most important thing to do with social media is learn where to focus your efforts. If you spread your efforts out over too many social networks, you may not get the same attention as you would if you figured out the best network for your audience and spent the most effort on that one.
Yes, focusing on the performing networks is the best way to go otherwise thanks for your comments.
These are awesome tips! Love the tip about not posting the same exact thing across the board. I see so many brands do this! Each platform is so different!
Hi, thanks for your comments. Yes, for better results, try to use each network per its expectations.
Great tips, I'll be using most all of these! Thank you.
Hi, I really appreciate your visit, and comments on this post. Welcome.