Social media networks if well used can be one of the biggest sources of traffic to your site. Most bloggers get to social media hoping to benefit from the big traffic presence there but get frustrated when things don’t work out as they anticipated. In this article we look at some of the common social media mistakes most users make on these networks that could be contributing to them not getting the best results in terms of traffic to their websites or engagements on their posts.
Sharing only your own content may not lead to your fan base growing that much, in fact your audience may get bored by the same content coming from same source. Try as much as possible to share content from other sources, this will increase engagement and your audience base will grow significantly.
Try as much as possible to understand the different social media platforms that you are using in terms of their content expectations. Having tailored content for each platform increases reach and engagement. E.g. Content related to careers will work well on LinkedIn better than other networks, Hashtags can help increase your reach on Instagram but they quite don’t have the same effect on Facebook.
Posting less but quality content will increase your reach and engagement. Reducing the number of posts that you make in a day, enables you to focus more on the quality of the posts rather than quantity.
Note that native videos are likely to be shared more times than YouTube videos on social media platforms. So ensure that you upload your videos directly to your social media other than posting YouTube links.
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When it comes to Facebook ads, do not just boost any posts that you think may perform well, rather look for those existing Facebook posts that have a high engagement rate. This gives you an indication of how successful the post is likely to be when boosted. To find details on engagement rate, go to your Facebook page insights posts tab, there you can be able to see the engagement rates for the published posts. Boost the posts with highest engagement rates.
Related Resources: Social Media Marketing for Small Business, how to create a successful strategy
Try as much as possible to reply quickly to all the mentions and messages on your Facebook page, Twitter profile and Instagram profile from one place say by using your preferred social media monitoring and engagement tool. If you respond to your audience, they are likely to come back or share the good experience with other people.
Try to limit your posts to the relevant audience, for example by using Facebook, you can easily target your posts to a given audience that is more relevant to what you are promoting hence increasing the engagement rate.
Related: 8 Tips to Step up your Social Media Game in 2019 and Beyond
If you compare Landscape & Square videos and images, you will notice that Square videos and images tend to perform better on Facebook page and Twitter profile. Therefore it is worth trying to experiment to find out which videos and images perform better.
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Take stock of your social media profiles and consider channels that are performing for you and those that aren’t. You can decide to stop using certain platforms if they are not working for you. Fewer channels enables you focus more on better content and engage more with your audience.
You can also read: 10 Common mistakes bloggers make
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Thank you for the great info. I am struggling with the lack of traffic and given myseld a deadline to turn around or quit. I takes so much time!! Will heed a few tips first, thanks.
Hi, traffic building is a long process. Take your time, do the right things, and soon you will see better results.
Very informative and useful post. I did not know about even half of the list. Will try to implement these in my blog promotion and engagement routine.
Thanks for this great post.
Hi, am grateful for your comments. All the best.
All great tips! I especially like the last one about being on all social media platforms. This can be a real time waster and you are likely connecting with people who have already seen your post over and over again which can cause them to skip over your content in the future. I always tell my clients to focus only on the platforms where there ideal audience is.
Hi, am very grateful for those insightful comments. Welcome again.
Thank you for sharing these tips! I agree with all of them. You definitely have to keep up with your social media if you want to be successful.
Thanks!
Sara
https://thecococulture.com
Hi Sara, I really appreciate your comments. Yes, social media can be one of the big contributor to traffic to any site if well used.
Some very useful tips for Social Media use. I do find it all overwhelming at times, as there are so many outlets to use. I am focusing on Pinterest this year and so far the results have been excellent driving traffic to my travel blog. Thanks for the tips! Rob
Hi Robert, I too focus on few social networks, and I have seen much more positive results when I use only few of them.
Now posting videos on Social Media is very important as it grabs a large audience. This helped me manage to get few cents selling my products which was not possible with just post share.
And we should definitely avoid above listed method.
Thanks for commenting on this post. Yes, videos are great tool when it comes to attracting traffic to your posts.
Thanks for sharing!
Interesting and helpful.
X Anneliesfitlife
Welcome.
I agree with you on all points, especially on the last one. Pinterest, Twitter and LinkedIn (for example) are three completely different types of social media, targeting different audiences. Figure out where your audience hangs out the most and use that channel. Don't waste time and energy on where they are not.
Hi Vladimir, it is good to put focus where you get the best results in terms of traffic. Personally I put more focus on Facebook and Pinterest. I use Twitter and G+ just to a small extend.
Thanks for sharing this information. I am currently only really focusing on Facebook and Instagram but I have accounts setup across all social media sites.
Hi Kaylyn, I appreciate your comments on this post.
What an interesting read! I had no idea square images and videos perform better than landscape. Thanks for the insight!
Hi Emma, welcome.