Social media networks if well used can be one of the biggest sources of traffic to your site. Most bloggers get to social media hoping to benefit from the big traffic presence there but get frustrated when things don’t work out as they anticipated. In this article we look at some of the common social media mistakes most users make on these networks that could be contributing to them not getting the best results in terms of traffic to their websites or engagements on their posts.
Sharing only your own content may not lead to your fan base growing that much, in fact your audience may get bored by the same content coming from same source. Try as much as possible to share content from other sources, this will increase engagement and your audience base will grow significantly.
Try as much as possible to understand the different social media platforms that you are using in terms of their content expectations. Having tailored content for each platform increases reach and engagement. E.g. Content related to careers will work well on LinkedIn better than other networks, Hashtags can help increase your reach on Instagram but they quite don’t have the same effect on Facebook.
Posting less but quality content will increase your reach and engagement. Reducing the number of posts that you make in a day, enables you to focus more on the quality of the posts rather than quantity.
Note that native videos are likely to be shared more times than YouTube videos on social media platforms. So ensure that you upload your videos directly to your social media other than posting YouTube links.
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When it comes to Facebook ads, do not just boost any posts that you think may perform well, rather look for those existing Facebook posts that have a high engagement rate. This gives you an indication of how successful the post is likely to be when boosted. To find details on engagement rate, go to your Facebook page insights posts tab, there you can be able to see the engagement rates for the published posts. Boost the posts with highest engagement rates.
Related Resources: Social Media Marketing for Small Business, how to create a successful strategy
Try as much as possible to reply quickly to all the mentions and messages on your Facebook page, Twitter profile and Instagram profile from one place say by using your preferred social media monitoring and engagement tool. If you respond to your audience, they are likely to come back or share the good experience with other people.
Try to limit your posts to the relevant audience, for example by using Facebook, you can easily target your posts to a given audience that is more relevant to what you are promoting hence increasing the engagement rate.
Related: 8 Tips to Step up your Social Media Game in 2019 and Beyond
If you compare Landscape & Square videos and images, you will notice that Square videos and images tend to perform better on Facebook page and Twitter profile. Therefore it is worth trying to experiment to find out which videos and images perform better.
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Take stock of your social media profiles and consider channels that are performing for you and those that aren’t. You can decide to stop using certain platforms if they are not working for you. Fewer channels enables you focus more on better content and engage more with your audience.
You can also read: 10 Common mistakes bloggers make
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Short, to the point, yet highly valuable! I loved reading this post. Thanks for the great advice!
Thanks very much for visiting and nice feedback.
Love the last piece of advice. It's all about focus :) Great article.
Hi, thanks very much for visiting. Lets keep the focus in this new year!
I adore Facebook groups. I am a member of quite a few because people keep dropping me into them. However, there are some that are really wonderful and supportive.
Dr. Elise, thanks for visiting. I believe if you select Facebook groups especially those that are suited to your niche, and be active, then you stand a high chance of driving people to your blog. I personally drive more than 70% of my traffic from Facebook groups, and have come to appreciate their importance when building an online community for a blog.
Thank you for this helpful information! I can use all the helpful information I can get regarding to social media! Thank you!
Most welcomed.
Very useful advice, thank you. I have pinned and shared. I use Crowdfire and Tailwind to help with scheduling as you can tailor content accordingly as you suggest.
Hi Sarah, Thanks for visiting, and taking time to make comments.
I never understood how people can do all the social media platforms... it's so exhausting!
I agree. I block a certain amount per day and also now concentrate on one platform each month on a rotating monthly basis. I still will engage in the others, but main focus and effort on that months.
When you plan and strategize, you get better results and you can be able to monitor your performance.
I think in most cases is due to lack of plan and strategy hence wasting so much time and energy on networks that don't bring in most results otherwise thanks for visiting.
I LOVE reading these kind of posts. Well done. Thanks for the good read!
Welcome.
Good advice, especially about the square videos. With Facebook's upcoming changes, video is going to be more important than ever.
Hi Leslie, thanks for dropping by, Videos provide more engagements and as move to the future, it will be one of the preferred formats of passing down a message to your audience
Congratulations John. You won the Inspire Me Monday Linky Party two weeks in a row! You'll be featured on my site again this Monday.
Janice
Thanks again Janice for the win. Looking forward to this!!
very valuable tips. someone suggested to post old post links in social media. Is that good? You mean only career related post links is good for linkedin and no hashtags for fb?
It depends, I usually post old posts once in a while, this brings in additional traffic. Provided the content is of high quality, you can post over and over again. With regard LinkedIn, you will get more engagements on your posts if you post career related posts there, as compared to just any other topic. Find what works well for each network and try to leverage on it.