Social media marketing is one of the most widely applied techniques through which you can interact, share and acquire knowledge on various issues and topics. You can also promote your content and offers on social media, hence it is a helpful way in building your brand image. Social media marketing and optimization involves direct planning and strategy layout with the help of websites that will avail good popularity and ranking in the social sites as well as search engines.
In this article we look at some of the effective ways of promoting your website/blog with the help of social media networks as discussed below:
This is the first thing you should do before you can start promoting your content on social sites. Your visitors should have an easy way of sharing your content. The share buttons should be placed in an area where they are easily visible to anyone. There are several plugins that give you good share buttons. I use Shareaholic on my site, and this has enabled me to grow my blog in greater ways than before.
There are a number of social media networks, you need to focus on those that bring in the best results. Focusing on a few, gives you time to create good content and promote it as well. When selecting a social network you also need consider the target audience i.e. what most of your readers prefer to use as their social network. If you write on Career related topics, then LinkedIn will be a good site to promote your content. The commonly used networks include:
I personally focus on Facebook and Pinterest. This is where most of my blog traffic comes from. I use the others but not to a big extent.
Facebook offers different ways to post your content:
Recommended Articles & Resources:
Visual component and layout are key aspects of the Facebook usage. Having a Facebook Fan page, helps you build your brand image by posting high quality content and engaging your audience on day-to-day basis. Joining groups in your niche and actively participating in group’s activities as you share your content, is a great way to build a good, reliable audience for your blog.
You can also read:
Social media management tools makes it possible to manage your social media accounts with ease. They have automation capability which makes it easy to schedule posts for future dates hence saving on time and effort. They also offer analytics to enable you better understand your content performance. All you need to do is schedule given tasks and leave the tool to work for you. Some of the best tools include:
For a full list of social media management tools, you can read: Social Media Management Tools.
Social bookmarking sites like Reddit, Digg etc. enables you to bookmark your blog posts. The advantage of this, is that your blog posts may be visible for many years which does not happen with sites like Facebook, where the lifetime of posts is very short ( hours or just even minutes). Some of these bookmarking sites, have an up vote option, which can put your post on the front/top pages. When your post appears on the top page, you have an opportunity to benefit from higher visibility hence more visitors to your blog. Please note, when you join these bookmarking sites, be active, contribute then share blog posts once in a while, this way you will not be viewed as a someone who shares spam content.
Related Article: Creating a successful social media marketing plan, what you need to know
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Paid advertising is one other way to reach more audience on the social networks, without having to put in much effort. Best sites to do paid advertising are: Facebook, LinkedIn, Twitter etc. Make sure you try your best to target your promotion to your desired audience. You can do these basing on Age, Demographics among other factors. Doing this, will ensure you get the value for your advertising money.
Building an audience on social media is a long process, that takes time and effort on your part. Try your best to strategize and plan on how to market your content on social media. With a good plan that is followed with action, you will see good results.
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Hey John,
You are just loaded with all kinds of knowledge!! I read things here that I didn't even know existed!
You counselled me on things I should be doing:
* Be consistent with a regular schedule
* Be stronger in promoting a call to action
* Post DAILY on my FB fan page and maybe weekly on my FB group sites
* I'd like to know more about scheduling automatically, which I'll look into
* Didn't know about bookmarking sites at all!
How do you know the optimal time to publish a post from your blog?
How do you know the optimal time to post on social media?
Are any of these sites/ tools you recommend free? At this point, I can't spend money I don't have.
M' friend, you are fast becoming my blogging guru!!
PLUS---an added feature for me about you: I'm happy to see you support Open Doors, as do I.
Blessings,
Cindy, DIY Bohemian
Hi Cindy thanks for reading and the feedback! The best time to publish a post in most cases is the time when your audience are most active. This can be in the morning hours or evening. Try posting at this times, and check your engagements. This is the same with the social media networks. Bookmarking sites like Reddit are free to use. For social media management tools like Hootsuite and Sproutsocial, they have a free trial period where you test out their services before you make a purchasing decision.
Great tips for promoting through social media! I need to start using bookmarking apps like digg!
Hi Eileen, I appreciate your feedback.
Great tips, SEO is so very important to bloggers.
Well noted. Thanks for visiting.
This post is full of some great information! Thanks for reminding me how beneficial Reddit and digg are, I really need to pay more attention to both of these sites.
Hi, I really appreciate your feedback. Welcome.
Great ideas! I too tend to focus mainly on Facebook and Pinterest. Pinned.
Hi Rawsonjl, thanks for reading.
Thank you for the super helpful hints on how to promote my website on Social Media! :) I use most of these, but I should look into getting a Linked in account for my blog. (I have a personal one.) I saw your post in Booknificent Thursday link party, and I will pin this.
Thanks for visiting and commenting on this post. Most welcomed.
I need to learn more about apps like reddit or stumble upon. A lot of people use them, but that is about it. Reddit seems like a great way to promote yourself, but it also takes more of a commitment then I have time for right now. Maybe someday I will figure them out.
Hi, thanks for dropping by, Reddit is straight forward,you can learn it now, its a bookmarking site with various groups or called (reddits) that you can subscribe to and share content but you have to read the rules, and follow them, sometimes some groups/reddits don't allow sharing of posts but only comments without links, the only problems is that they don't allow frequent sharing of articles (blog posts), so in fact if you share frequently, you may end up not getting any traffic from them, since they limit your articles reach. Many people complain that they don't know how to use stumble upon, but its too easy if you understand how it works, my advice is maybe you can reach out to someone who is using it, he/she can guide you on how to use it. Stumbleupon has no limit on sharing, you can stumble as many times as possible.
I'm still learning about this so this post is very useful, thank you for sharing :)
Hi Ivana, I appreciate your visit. It takes time to master some of these strategies, so just keep working on them.
This is a wonderful blog post, I feel like I've learned so much! Thanks for sharing!
Most welcomed.
Great rundown here, thank you. I did find that there were too many adverts on your website though, sorry
Hi Richard, thanks for visiting. No worry, this helps keep the site online.