7 Effective ways of running email marketing campaigns

Email marketing has evolved to be one of the key component  of online marketing. Getting subscribers can be one thing, but maintaining those subscribers so that they don’t hit the unsubscribe button and leave your list can be challenging at times. As always said, it is important you build a deeper relationship with your subscribers. In this article we are going to look at ways you can engage your subscribers through effective email marketing campaigns and turn them into customers without actually annoying them to an extent of them leaving your list.

Some of the best way to run campaigns include: 

Focus on helping your users

Users will trust you if you are helpful to them. When you help your subscribers regularly, they are sure to come back for more. The more helpful you are to them the more loyal they will be to you. Some of the ways you can be of help are:

  • Give them a resource say a free E book on a given niche they have an interest in.
  • Direct them to a resource on the web.

Be genuine and honest

Sharing your true story, failures or successes that your are honest about helps build the trust with your subscribers.

Have clear goals in your campaigns 

Be clear on what you want when sending out emails. If you are trying to get affiliate sign ups, present your readers with one thing to do in the email to sign up for the affiliate.

Try to put yourself in the subscribers position

If you can be able to get reasons why you would sign up for a given newsletter or email list, and what keeps you on those lists, then you will know how to focus on providing value to your subscribers without annoying them.

Make your emails something people anticipate

Make your emails interesting, with helpful advice that subscribers always look forward to.

Don’t start with a hard sell

Most people sign up for lists just because of the freebies therefore it can be detrimental for you to start selling to them immediately! What you should do first is, to thank them for joining your list. Then work on building trust with them. Overtime, these people will be able to spend money on buying your products and services.

You can also read:

How to write Email Subject lines that get read

Make your emails interesting by mixing them up 

If you use the same template repeatedly, you may see more and more users, hitting the unsubscribe link. Avoid appearing boring through doing same thing over and over again. Try to put some fun into your emails to make them interesting at the same time remaining useful to your users.


Author: John Mulindi

John is very passionate about Digital marketing. He blogs on topics ranging from Social Media marketing, Search Engine optimization, Internet Marketing, Email Marketing, to Personal Development. In free time he likes watching Football, Reading, Listening to music and taking Nature walks.

48 thoughts on “7 Effective ways of running email marketing campaigns”

  1. This is really helpful article. Email Marketing was and always will be key tool for marketing. Thanks and Keep up the good work.

  2. Trying to hang onto my email subscribers is something I take very seriously. I appreciate your tips, especially the reminder to switch up my template.

  3. I haven’t started email campaign, my blog is new. The tips really helpful when I am ready to start building email list.

    1. Hi, Since I started implementing some of these tips in my campaigns, have seen more positive results, in terms of user engagement, that is the reason I recommend them.

  4. Good tips. I just started setting up email campaigns and this article will come in handy. Thanks for writing it.

    1. Hi Janet, thanks for commenting on this post. Email Marketing is a great tool of driving sales and you can also drive traffic to your site if well used.

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