It should be clear to most of us that social media is a great way to get website traffic. Platforms like Facebook boast more than 2.2 billion monthly active users, and Instagram adds another billion for the social media giant. On those platforms alone, there are nearly half of the world on social media. That’s a ton of impressions, but your business doesn’t run on impressions. How do you turn the eyeballs you get into paying customers? These five steps will get you from impressions, pass the click, to buy.
At the end of the day, using social media just to get in front of a lot of people or to get people to watch your video isn’t a bad thing. But, putting all of that time, energy and money into something should come with the conversion you are looking for: sales, sign ups, visits, etc. Those two goals—likes and sales—don’t have to compete. You can create “sales content” that entices your customer, and you can create appealing content that gets you to your goal.
You can also read: 10 ways to Successful Social Media Marketing.
Here’s a bonus tip: don’t forget about the follow-up. If you see someone comment and they end up purchasing, reach out either on social media or email and ask how they are liking the product or service they purchased. This is how you take them from first-time customer to long-time customer.
Use these tips to get beyond the click, and right to your customer!
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You can also read: How to succeed marketing on Social Media
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About the Author
Sedale McCall is a digital analyst with a passion for audience-based solutions to using social media. As the blogger of Today on Social, Sedale focuses on how small businesses, bloggers and brands can use social media to achieve whatever their goal is, without a ton of time and energy. Today on Social gives you the latest trends, news and tips that get you up to date quickly and on your way to being successful.
For more on Sedale and the blog, visit Today on Social. You can also follow Sedale on Instagram (@TodayOnSocial), Pinterest (@TodayOnSocial) or Twitter (@SedaleM).
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These are great tips! I will definitely be putting these to use!
Thanks for the feedback Tamra.
These are brilliant tips! It can be difficult to navigate social media but these are all great ways to improve your social media presence and connect with your audience!
- http://www.theordinaryblogger.com
Thanks for such a positive feedback.
These are powerful tips! I’ve bookmarked this page. Very helpful for starting bloggers like me.
Hi Lenna, great to learn that you found these tips helpful. You are most welcomed.
Thanks for the ideas. I really appreciated them and hope to be able to implement them on my blog.
You are most welcomed. I appreciate your feedback.