Reasons why Semrush is the Best Content Marketing Tool

Semrush is one of the best SEO tools and is used by most successful bloggers and business owners. Semrush can help you do your keyword research; give you with information about your competitor’s keyword strategy for example the number of visitors and their top keywords. Semrush can also help you do a SEO audit of your website and provide you with information about backlink building opportunities.

SEMrush tracks many factors that affect your site online such as the organic position of a domain or landing URL on Google’s search engine results pages (SERPs), copies of Google AdWords ads and their positions, cost per click (CPC) ads, competitor analysis among many other factors. This is a must use tool for successful content marketing strategy. Remember great content allows you to keep your visitors on your site, which in turn leads to more conversion rates or sales.

I recommend Semrush because of the following reasons:

It is the Best Keyword Research Tool

With Semrush, you are able to find the keyword phrases that are most searched by online users, hence likely to drive organic traffic from Google.

From the example above, you can see that Semrush will provide you with related terms, competition for them, the average prices of a click for pay per click ads (AdWords), the average number of searches for a given keyword per month. Besides this, Semrush can show how many pages Google has for any given search query and top ranking websites on Google for the same keyword phrase query.

You are able to perform a Competitor Analysis

To perform a competitor analysis, you simply put your website link into SEMrush, and click search. This will give you an idea about how many visitors your competitor’s site is receiving per month as well as their top keyword phrases. This is important information that can help you when you are creating your content marketing strategy and this can really benefit you a lot especially when your competitor’s site ranks high in search results. Actually, you can easily rank for the same keywords if you create better and high quality content than your competitor.

Let’s assume searchengineland.com is my competitor, doing a simple search on SEMrush, I will be given the information as shown in the figure below:

As you can see from the figure above, I can easily identify my competitor’s keywords, and the percentage of traffic they drive to their site.

Also Read: Keyword Research Reimagined: Using Reddit, Wikipedia, Seed Keywords, and Creating Your Own for SEO Success

Easily Perform an Effective Backlink analysis

The ultimate goal for any blogger or online content creator is to get more safe links pointing to his or her website, and in fact Google likes this so much. Link building strategy should be part of your overall content marketing strategy. SEMrush is the best tool to help you find out where your competitor’s are getting their backlinks, and the total number of backlinks they have. With this information, you can use it to create an effective backlink building strategy that will yield good results in terms of traffic and rankings.

Track your Past and Current Rankings

Semrush can help you track your current and past rankings. You can be able to find out if you are progressing or not which in turn can help you identify what worked in the past or didn’t work and therefore be able to make an informed decision moving forward.

You can also read: The Ultimate Guide to Content SEO for Bloggers

Site Audit

Semrush site audit is a SEO analysis tool that helps you to locate and fix On-page issues related to SEO. It enables you to quickly check your website health and make the necessary fixes to make it easier to crawl by search engine bots and improve user experience. Once you’ve identified the issues, the tool then helps you prioritize that you focus on fixing the most critical ones first.

Conclusion

Semrush is a useful content marketing tool that every blogger and business owner needs. You can easily get insights into your competitors’ traffic, keywords they use using Semrush. Semrush Keyword Research tool helps you find relevant and top ranking keywords to your niche. The tools section on Semrush offers ways to audit your site in terms of SEO. Although Semrush is a paid tool, they have a free trial where you can test the full features for a limited amount of time before making a decision to buy any of their plans.

Related: 7 Easy Ways to gather Backlinks and Improve Your SEO

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