After attracting prospects’ attention, it doesn’t stop there; you have to ensure that they take some kind of action especially if you want to make a sale. To ensure your prospects take the next step, you have to clearly communicate what exactly you want them to do. The most effective marketing messages give the recipient or prospect a single, very clear, very short action to take next.
A Call-To-Action directs your prospects to take a single, clear action. For example, visit a website, enter an email address, click a button, call a phone number, purchase a product, etc. The key to presenting an effective Call-To-Action is to be clear, simple and obvious as possible as you can. The more obvious your proposal appears, the higher the probability your prospect will actually do what you recommend.
Also read: How to Utilize Your Business’s Website
If you are urging prospects to enter their email addresses to sign up for say a newsletter, say that precisely multiple times, and make it immediately obvious where the email address field is, why they should fill it out, what to click once they have entered their email, and what they can expect to happen when they do. The best Calls-To-Action ask directly for the sale or for permission to follow up. Making direct sales is optimal, because it makes it easy to figure out whether or not you marketing activities are cost-effective. Requesting for permission is the next best thing, since it allows you to follow up with your prospects over time, dramatically decreasing your marketing costs and increasing the probability of an eventual sale.
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This is very useful advice especially in this era of digital marketing. Important sales tips that you can employ in online marketing.