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How to Bootstrap Backlink building with social media outreach

As a solo entrepreneur, it’s vital that you’re as resourceful as possible. This often means that you’ll need to use every piece of technology available to you in order to grow your business and reach a wider audience, and this typically means that you’ll need to rely on social media outreach and search engine optimization.

As you may know, SEO is important to help your website reach a higher Google rank, but that alone won’t increase engagement. Instead, you need to learn how to interact with your customers and also draw them in with the help of social media platforms such as Twitter, Instagram and Facebook. In fact, even services like YouTube can generate a lot of attention if used correctly.

How to Bootstrap backlink building with social media outreach

In this article, we’re going to be talking about the basics of social media outreach and how you can build backlinks with minimal capital and external help. We’ll be explaining how you can make the most of social media and how you can utilize these different platforms in order to grow your business.

What is Outreach?

First, let’s define outreach. Outreach is a form of marketing that aims to use word of mouth as the main propagator. It focuses on human interactions instead of algorithms and digital tools, so in a way, it goes back to the basics of marketing that existed before global communications. It plays on basic consumer psychology and it aims to prevent buzzwords from taking over the marketing industry. Instead, it focuses on simple, tried-and-tested methods of growing a business where you create connections with both consumers and influencers.

You’ll typically develop an outlook strategy based on the idea that humans want to learn and hear about new things. They want to see something spectacular, they want to see something game-changing and they want to share it with their friends to spread the word. That’s why social media platforms such as Instagram and Twitter are ideal for solo entrepreneurs to work with; because of the wide audience they can reach, and they can do it with almost no capital or help. 

Building Backlinks

Backlinks are essential links that lead to your website. In the past, this was perhaps the biggest component of good SEO. Sadly, this meant it was abused and many websites spammed links that were invisible or hidden in order to increase the search ranking of their main website. This is known as black-hat SEO and is largely frowned upon. In fact, if Google detects that you’re using these methods to gain an advantage, you’ll actually be blacklisted by the search engine and removed.

However, gaining organic backlinks is still one of the best ways to improve your search ranking and there are many ways to do it.

One of the simplest methods to build backlinks is to actually reach out to webmasters of relevant websites. For instance, maybe you’ve been reading a long-standing tech blog that has links to various products and deals, but you’ve noticed that some of the links are broken and lead to dead websites. You could contact the webmaster to report these broken links, and also suggest replacements to fill the gaps in their content. This is known as the broken-link building method and is a popular strategy when working with older blogs and websites.

Social media outreach is also a fantastic way to build backlinks. Since you’ll be in constant contact with influencers and consumers, you can get them talking on other platforms such as Facebook, Instagram and even their own blogs. Influencers love it when they have a source of new content, so if you’re able to offer something new and innovative to the audience, bloggers will want to benefit by becoming one of the first to cover any changes in your business that could create new content for their website.

In general, building backlinks requires you to be social. Whether it be on social media platforms or by directly contacting webmasters and giving them an opportunity to write about content that relates to your products and services.

You can also read: 10 Effective ways of Building Backlinks on your Blog

Building an Outreach List

Link building requires you to build an outreach list. It starts with a simple connection on social media–another reason why the platforms are so popular. When building a list, try to categorize the types of back linking and sort your contacts based on those groups.

For instance, for webmasters, you want to contact about broken links, class them as “broken links” outreach contacts. For those that are based in certain locations, class them as “location-based” social media outreach. There are many different types of outreach contacts and the way you classify them will make things easier in the future.

That’s because you can easily create email or messaging templates based on each one. For example, if you’re using Twitter to send direct messages to influencers or even consumers to spread the word about your product, you can make a simple template so that you don’t have to rewrite similar messages over and over. This will help you reach more people more quickly and saves you a lot of time.

You should also know that building an outreach list takes time. Even though the benefits are mutual for both you and the influencers or websites that you reach, not everyone is going to be on-board with your ideas. At first, they’re going to be skeptical about what you’re offering, and then they’re going to question whether or not you’re legitimate or not. It’s far better to be honest and work together with a well-known website, as opposed to working with several lesser-known sites that could tarnish your brand.

You also need to be ruthless in your approach. If a website has far too many advertisements then you’re not going to get much exposure no matter how much you work with them. If the blogger you contact posts only once a week then it’s probably not going to be a very popular place to put your products. If a website has low engagement, then it’s probably not reaching a wide audience despite their claims, and you want to stop working with these types of websites.

Final Words

Social media outreach is a brilliant way to start growing your exposure, but it does take some time to build an outreach list. Remove all of the low-quality websites from your list, ensure that you’re active on social media and follow trends to get the most exposure.

About the author: Michael Zima

Mike ZimaDigital Nomad @ zimamedia.com  Mike is the co-founder and digital nomad at Zima Media and an industry SEO and advertising expert. He previously worked for the largest SEO agency in North America and has over 10 years of professional SEO experience working with major brands. Originally a Chicagoan, Mike moved to Spain 3 years ago.

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The best Tool to help you calculate the costs of your Business Loan

Digital online tools are a huge aid when you’re on the fence about whether you can afford a small business loan. There’s no reason to put off taking a peek and evaluate if you can add a  monthly payment to your budget. These calculators provide a straightforward approach to financial planning so there aren’t any surprises—now or later. Additionally, they’re free and very helpful when you need to see the bigger picture. The gadget crunches the numbers so you don’t have to.

The best tool to help you calculate the costs of your business loan

Before you discover how easy a business loan calculator is to use, consider the rationale for securing a loan online. Knowledge is power especially when you’re deciding how to complete the next projects listed on your business plan.

Reasons to Consider Applying For a Business Loan

  • Collateral Not Required: You won’t need to use equipment, vehicles, and other assets to qualify for a loan. An unsecured loan means a lender can’t take possession of business property should you default on loan payments.
  • Short-term Loans: Convenient repayment terms average between 24-60 months. These shorter-term loans keep you from paying interest for 10 or more years. That puts more money in your pocket you can use toward business growth.
  • Web Loans Are Quicker: After completing a simple online application, a financial specialist guides you through the loan process. Normally, an online lender needs at least 6 months of bank statements along with tax returns and financial statements. Depending on the loan type, other documentation may be required. For convenience, online loans require less paperwork than a traditional bank loan. In most situations, once the loan is approved, you receive funds within 4-10 days.
  • Convenience: Applications are usually no longer than a page you can complete using your computer, smartphone, and a fax machine. Send financial records to the online lender using a home/office scanner. Keep in mind, the loan process occurs in the privacy of your home or business office.
  • Pre-Qualification: Newly organized businesses may not have a credit score in a range that lenders prefer. Because pre-approval is built into the loan process, lenders are able to advise borrowers whether they qualify for a loan and the amount. Even if you have a lower credit score, it’s still possible you may qualify for a loan.
  • Minimum Requirements: Business owners should have been in business for at least 9 months so lenders have enough information to process the loan. Additionally, minimum annual revenue should be at least $30,000 or $2,500 per month.
  • Easy Access to Funds: Upon loan approval, lenders can make an electronic transfer to your business checking account. You aren’t waiting for days to receive a paper check in the mail.
  • No Penalty Fees: Prepayment penalties can be hefty and take a bite out of your cash flow. If you have the funds to pay off your loan early, most online lenders don’t charge a fee.

A Business Loan Calculator Is Super Easy To Use

We live in a digital world so it makes sense to use online technology for financing and faster results. Moreover, online tools such as the Camino Financial business loan calculator are readily available to streamline the loan process. Answer a few questions and these user-friendly calculators go to work to provide computations instantly.

  1. Enter your desired loan amount in the blank provided and labeled “loan amount”. Take as much time as you want to experiment with lower and higher loan amounts to determine loan affordability..
  2. For the tool to calculator properly, you need to fill in the payment terms. Click on the available drop-down menu and select your desired payment term. Again, play around with different scenarios to achieve the best fit for your budget.
  3. The calculator also needs your desired monthly interest rate and includes a list ranging from, for example, 1% to 2.25%.
  4. Click on Calculate.
  5. Review the information provided that includes the closing fee, total interest paid over the life of the loan, your monthly payment amount, and the total cost of the loan.
  6. Let the tool help you determine the exact amount that suits your monthly budget in relation to other operating expenses. Re-enter different loan amounts, payment terms, and interest rates. Use the tool to make as many calculations as you want.

Once you receive funds, you’ll be able to complete items on your business plan. Simply check them off and call them done. Beef up your inventory, launch a campaign for new products or keep your business running smoothly by replenishing working capital. Maybe now’s the time to add a piece of needed equipment or build on an additional space for storage or stocking products. Has lingering debt slowed down your cash flow? Now’s the perfect time to pay it off.


Camino Financial business loan calculator helps you check the numbers and plan ahead before applying for an online business loan. From beginning to end, these non-traditional online loans are hassle-free and save you time so you can focus on other things—like how to use the funds.

About the Author: Betsy Wise

Betsy WiseWithin a 30-year period, Betsy worked as a Deputy Clerk for a school board and as Accounting Manager for the boat, construction, and legal industries. Currently, she spends her days as a self-employed freelancer and blogs at her website WritingForJesus.com. Betsy also writes for Camino Financial, an online lender for business loans.

You can also read: 10 Simple things that leads to Business Success

Reasons why I consider Continuous learning as a Key Factor in Personal Growth

Continuous learning is a key aspect of our personal development especially in the current computer age where there is an ever-changing technology. Continuous learning is the urge to acquire knowledge and skills in preparation for your future opportunities.

I have always aspired to pursue more learning to gain a deeper understanding of say a given subject or gain more skills in my profession. I believe for us to better keep up with the latest trends in our various industries, we need to keep on learning.

Education shouldn’t be a one life event whereby once you have completed and gained a certification, you stop but it should be considered as a lifelong process of personal growth.

I get inspired by great minds the likes of Warren Buffet and Bill Gates who in spite of their great success in life, they still  pursue more knowledge. They view learning as the best investment of our time.

Why I consider Continuous learning as a Key Factor in Personal Growth

Some of the reasons I continue to learn, and will even do it more in future are:

  • With my continued learning, am able to improve my profile and hence my employability. This enables me get prepared well for future job opportunities and also I can easily get recommendations for new jobs.
  • Am also able to gain leadership skills. Continuous learning helps me develop my leadership skills which are the keys to succeeding in life and career. For example with good leadership skills you are able to manage people under you effectively for better results.
  • As indicated in the introduction, continuous learning also helps me remain relevant. To keep with ever-changing technology, I read to remain updated and informed with current trends in my industry.

How I do it

When you are open-minded, and curious it is easier for you to seek new knowledge or take in different opinion say on a given subject.

So I do I go about learning continuously?

  • Most of the time, I learn new things by doing research.
  • I also frequently write on topics related to my profession or industry and share it with my audience, say on LinkedIn or Facebook Groups related to that subject. This way I am able to keep learning new ideas while at the same time, sharing the knowledge with other people.
  • I do frequently register for trainings online at various websites that offers trainings that I see fit for my career development. We have many companies offering such a courses that you can register online and improve your skill set or gain new skills, example of such a firm is Kaplan.
  • I do participate in group discussions on social media networks.
  • Lastly I read articles online, listen to podcasts, and watch YouTube Videos.

You can also read: How to succeed in your Career

How do you keep on pursuing learning? Feel free to share your ideas in the comment section below. #AFutureYouCanCountOn

How these Books helped me quit my job and start a Small Business

The Internet is full of “from rags to riches” stories. But those stories usually try to sell you some course that will actually make some guru rich, right?

This is a success story, but not in the way you think.

I don’t drive a Ferrari. I don’t live in a mansion.

Instead, I’ve managed to quit the 9 to 5 race and achieve financial independence. I’ve built a location independent small business (while having a full-time job) that makes me some good cash.

How?

I’ve read a lot of books. But there are 5 books that literally changed my life.

They’ve taught me how to:

  • Have the business mindset of billionaires like Warren Buffet
  • Convince and influence almost any person, from friends to clients
  • Get more things done in less time
  • Start a business while also having a 9 to 5 job (without getting burnout)
  • Always feel motivated, happy and good about myself (even during hard times)

And now I want to share with you some key lessons from each book and how I applied them to my own life, to quit my job, to get clients for my business (yep, there are templates included) and so on.

Let’s dive right in.

How I got inspired to start my small business

Rich Dad Poor Dad, by Robert Kiyosaki

If you want to be financially free, if you want to make a lot of money (not overnight) without having to work for a boss the rest of your life, you should start with this book.

What’s so special about it?

Well, you won’t find any get-rich-quick tactics. If you are after magical pills, this isn’t for you.

But if you want to have the mindset that will help you become financially successful, you should read it.

Actually, read it at least two times.

Why?

Here’s a little secret most people who struggle financially don’t know.

Making more money isn’t just about information. If it were, everyone would be fit and healthy, right? We all know what we need to do to have six packs, right? So the information isn’t a problem.

What is it then?

It’s the mindset. Successful people think in different ways about money.

Here are some key lessons from this book:

Work to learn. Don’t work for money

My parents always taught me that if I want to be successful, I need to work hard (for others).

Kiyosaki says rich people work to learn the skills they need to achieve their goals.

I didn’t have a goal, so I thought what was the thing I desired most. What would be the perfect “job” for me?

So I wrote it down.

Examples of my Business Goals

Then, I figured that if I want to have all these – make serious money, while not having to work for a boss – I have to learn how to sell things, how to influence people.

Whether is getting a better-paid job, getting a girl’s number or convince people to buy something from me, persuasion is crucial.

So I followed this advice and I started to work in for marketing company for free. I’ve learned the necessary skills.

Now I use the same skills to work for my own company, have my own clients, decide who I want to work with, when I get up and “go to work” and so on.

You see, I worked for free for a while. But that free work was only a part of my strategy to achieve my goal.

Buy things that make money for you

There’s a pattern that all poor people follow.

They work for money. Then they use that money to buy stuff to keep up with the Joneses – a bigger ca, a bigger house, a boat etc.

Then they go and work harder to pay for all the new stuff.

Rich people do quite the opposite. They invest in assets. This means stuff that makes them money. Like renting an apartment or investing in a new business. Or buying stock etc.

Here’s what I did after I’ve read this book while I was still in college.

I had $500 in savings as a student. I’ve had a friend who knew someone who owned a Facebook group of dog lovers.

So I talked to that friend to offer his friend $1000 to buy the group. And then we started selling dog clothes to an existing community.

You see, we didn’t make a lot of money. We don’t drive a Ferrari. What’s important here is the mentality.

Now I do the same with my own business. Instead of investing in a luxurious car, I spend the money to grow the business and get more clients.

Then I can buy the car or whatever, without having to work my ass off to pay for it.

Surround yourself with people smarter than you

There’s an old saying our parents probably all taught us that goes: “If you lie down with dogs, you’ll get up with fleas”.

What we were never taught is that the opposite of this is true too.

Observe rich people. Who are their friends? Rich (or even richer) people, right?

But that’s true in just about everything.

If you want to start a business, hang out with people who already own one. You’re not going to learn how to run a business from people who don’t own one, right?

How to Win Friends and Influence People

If you want to make more money, get new partners for your business, convince other people to buy from you or win friends at work, at a party or anywhere else, this is “The Bible” you should start with.

The book is full of practical advice that can help you have more success in any area of your life: relationships, work, money, friends, doesn’t matter.

Follow the advice in the book and you can influence literally anyone.

This is one of the first books I’ve read on personal development and it completely changed my life.

Here are just some key takeaways and how it helped me in different situations:

Don’t criticize, condemn or complain

Think about the last time someone criticized you or your work.

Chances are, even if that person was right, you resented them, right?

Criticism puts people on the defense mode and instead of correcting their behavior, they will justify themselves

So, what can you do instead?

Here’s what I did when colleagues at work did something wrong.

The first thing I told myself was:  “I should forgive them for this because …” and I ended up this sentence with an open mind. I put myself in their shoes and tried to understand why they did what they did.

Then I told the person something like this:

“Hey, John, I noticed you [insert what he did wrong]. I guess it was probably because [insert some excuse they would tell themselves].

Here’s an alternative how we could improve this.

You see how instead of being me vs. him or her, it’s we. And we try to improve things instead of trying to fix what he did wrong.

Of course, this applies to any human interaction. Whether it’s with your wife, with your employee, with a business partner or your kid, it doesn’t matter.

Here’s an email I sent to one of my designers I work with:

How to communicate well with a client in your business

Remember: don’t criticize.

Give honest and sincere appreciation

You might think that this refers to flattery.

Quite the opposite. It goes hand in hand with the point above. Instead of criticizing people, try to see why a person did what he or she did (good or bad, doesn’t matter) and appreciate them.

Did they achieve some great results? Congratulate them.

Did they screw up? Appreciate them for trying and suggest a way to improve.

“OK, but people don’t like flattery!?” you might say.

And you are totally right.

So here’s how to avoid sounding fake: be specific.

Instead of saying: “I like your shirt”, try “I like how your blue shirt goes with your blue shoes”.

Or, if you’re sending an outreach email and you want to praise the person to make a connection or even ask for something, don’t be vague like: “I liked your article about this subject”.

Instead, show them what you actually found interesting:

Example of how to communicate well in your Business Email with a client

Source

Always let the other person talk. Ask questions and be interested in the other person

This will help you win more friends and clients than anything else.

Why?

Think about it. Who are you more interested in: you or me?

You, of course. It’s perfectly normal, right?

Here’s how I used this to close more clients for my dental marketing agency.

Usually, when you need help with some services, you’re somehow expecting the other person to try to pitch you, right?

So here’s what I did differently. Instead of boasting my skills and trying to convince them that I am the best marketer on the planet I asked a lot of questions.

I asked things like:

Example of Questions to ask your Business Prospects

And of course, at each step, I suggested some useful tips.

You see, instead of me talking, I listened to their problems. And people felt that I am trying to help them.

Why?

Because only friends listen to you and try to help you out, right?

So here’s the bottom line:

Ask questions. Listen 75% of the time and talk only 25%. Always think of some ways you can encourage the other person to do more of the sharing.

Getting things done, by David Allen

Having a 9 to 5 job and struggling to start a side business is tough.

I had only a couple of hours left after work to:

  • Learn new things
  • Get the first client
  • Work for the newly acquired clients
  • Deliver great results

If you are trying to build a business or if you’re a solo entrepreneur, you know what I’m talking about. Since you don’t have much money, you have to do it all by yourself, right?

For some people this means creating a lot of content to prove your expertise and build a brand. For e-commerce business owners this means dealing with everything from inventory to promoting the store to handling customer service and so on.

Whatever the niche or the business type, you can get overwhelmed.

And when you are overwhelmed, you start taking bad decisions. Decisions that don’t help you progress.

And the final result is that you feel stuck. The business doesn’t grow. You don’t have any creative ideas anymore and so on.

So, how did I manage to do twice as more in half the time?

Here are just a couple of tricks I learned in Getting things done, by David Allen.

Organize your week and set priorities

I always felt that I was doing a lot of things, but I saw no results.

This is because I missed the big picture and I was keeping me busy, instead of being productive.

So here’s what I recommend you to do and avoid my mistakes.  

Set aside half an hour or an hour at the beginning of each week (or in the weekend).

Write down:

  • What have you accomplished the prior week
  • What you didn’t manage to do
  • What you learned
  • And what you want to achieve the week to come

But there’s one more trick here.

Things don’t always go as we plan. There’s always something unexpected or urgent going on during a week.

So you need to make sure the most important tasks – those that help you achieve your goal – get done first.

This is why priorities are so important. Getting the important things done first, you maximize your chances of reaching your goal.

Here’s how my weekly plan overview looks like:

An example of a weekly plan for my business tasks

Break tasks into actionable steps and assign a time-frame for each of them

Let’s say you want to write a book. If you create a task “write a book” chances are you’ll never make it through.

Why?

Well, because you’ll never feel that you’ve made some progress. Plus, it’s not a SMART goal because:

  • It’s not specific
  • It’s not measurable
  • It’s not actionable
  • It’s not realistic
  • And it’s not time specific

If you assign a certain time frame to every task, you’ll:

  • Be more realistic with what you can do and cannot do in 24 hours
  • Have a clear vision of what you have to do
  • Feel good when you finish a task

Here’s an example of how I used to plan my tasks:

Example of a wrong way of creating a business to do list

See how vague they are? Not to mention that they’re not time bound and so on…

And how I do it now:

An example of my Business to do List

 

You see how I leave half an hour for each task as a buffer? Or how my schedule ends at 16:00 or 17:00 instead of trying to do everything till midnight?

Prepare for the inevitable

You feel motivated. You know you can do everything on your to-do list.

But then, something unexpected or urgent comes up and messes with your plans.

You didn’t finish your tasks for today and now you feel disappointed and soon overwhelmed.

Here’s how to avoid this.

Don’t fill up your calendar. Schedule a buffer time for unexpected matters. Block an hour or two each day for things you don’t expect.

If something does come up, you’ll be happy that you can handle it without messing up your plans.

If nothing comes up, you’ll be even happier because you’ve achieved your daily goals and now you have some extra free time to enjoy.

Do the most important things first and don’t check email first in the morning

These two go hand in hand.

What’s the trick?

First, you’ll never have in the evening the energy you have in the morning. So start doing the most difficult tasks in the morning. Especially if you are a writer, a marketer or you have some creative work to do.

Second, don’t check your email first in the morning.

Why?

Because emails usually mean more things to be taken care of. And you don’t want those to stay on your mind while you are trying to do something important.

Cialdini

This is another persuasion masterpiece. It’s a classic.

It has sold over three million copies and has been translated into thirty languages. It has been listed on the New York Times Best Seller list and Fortune lists it in their “75 Smartest Business Books”. It has been mentioned in 50 Psychology Classics.

And for a good reason. There are some simple rules that are so powerful that even if you aren’t aware of them, you’ll still be influenced by them.

Here are some key takeaways and how they helped me in different areas.

Liking – we prefer to say yes to the requests of people we know and like

This is quite a general advice. So, how do you make people like you, right?

There’s a lot of ways.

One of them is being sincere and… even awkward.

Here’s how the email I sent to John to ask if I can write on this website started:

Business and Life Tips Logo

You see, we live in a world where we try to be perfect and come up with the perfect reasons for the things we want. But sometimes all you need is say exactly what you think.

Commitment & consistency – We tend to be consistent with what we have already done

The best example of this is Mc Donald’s.

We’ve all heard the phrase: “Would you like fries with that?”

This is a perfect example of an up-sell that has sold millions more fries each year.

But why does it work so well?

Dr. Cialdini says that “once we have made a choice or taken a stand, we will encounter personal and interpersonal pressures to behave consistently with that commitment. Those pressures will cause us to respond in ways that justify our earlier decision.”

Now you might wonder what are some other areas you could use this.

To sell more and much easier to your clients

In my business, instead of asking people to inquire about my services, I ask them to request a free consultation.

Why?

Because once they’ve taken a small step with no strings attached, they’ll feel more inclined to stick with their original decision (which is to work with me). Just like Mc Donald’s does.

With coworkers or employees

Let’s say you want them to send you a document. Instead of saying: “Please send that document to me” try “Will you send that document?”.

What’s the difference?

The difference is that you make the other person commit publicly. And once they commit publicly, there will be some internal forces acting on that person to stay consistent with the earlier decision.

Social proof

I think this is one of the most powerful persuasion tools a man can have.

Do you know why social proof is so powerful?

Because long ago, our ancestors understood that, in order to maximize their chances for survival, it was in their best interests to form groups of like-minded individuals.

So they lived in groups, hunted in groups, protected each other in groups. Everyone had a vital role that contributed to the success of the entire tribe.

When the group ate, you ate. When it slept, you slept. When it packed up and moved, you moved. If it died…well, you get the picture.

We have a powerful psychological need to belong. Our brains are hard-wired to follow others, especially when we don’t have enough information to make a decision by ourselves.

And the best part…

…you can use this just about in any area of your life

To get clients

When I quit my job, I entered into a totally new domain – marketing. So basically my portfolio was non-existent.

What did I do?

I wrote some articles, for free, on some other websites.

Then, when I pitched clients to get work (to write articles for them), I referenced those free guest posts as a social proof.

Samples's of business posts

To influence friends

Let’s say you want to convince your friends to go to a bar you like.

But saying “let’s go there, because I like it there” might sound selfish. And it’s not a good argument, right?

What you could do instead is mention how other people or other friends always go there and have a great time. Or how popular that bar is becoming.

To be more popular

Want to have more friends, be appreciated more often by more people? Copy this trick from influencers.

If you look on an influencer’s page (especially those who aren’t yet quite so popular), they always have pictures with other people.

Why?

Because in this way they communicate to your subconscious that they are popular. If they are always surrounded by other people, it must be because they’re cool, right?

You can also read: Why we all need executive leadership coaching

Meditations by Marcus Aurelius

Imagine having a handbook that can help you live a fulfilled, happy life. Imagine having a handbook to handle any difficult situation in life, from going bankrupt, to getting fired or even death of the loved ones.

This is what this book is about.

Here are some key lessons and how this book changed my life:

Memento Mori – Someday we all die

Memento mori is the ancient practice of reflection on mortality that goes back to Socrates, who said that the proper practice of philosophy is “about nothing else but dying and being dead.”

Don’t think of it as a morbid practice. Don’t get depressed.

Used properly memento mori is a tool to create priority and meaning. To treat our time as a gift and not waste it on the trivial and vain.

Death doesn’t make life pointless but rather purposeful. And fortunately, we don’t have to nearly die to tap into this.

A simple reminder can bring us closer to living the life we want.

I used this to:

1) Establish and work on specific goals in life

We all want to live a rich and fulfilling life. The problem is, most people think that one day it will “just happen”.

But the truth is unless you’re very lucky and win the lottery, it won’t. So you have to know what you want to achieve and then work every single day on those goals.

Otherwise, you’ll end up old and full of regrets. And I guess you don’t want that, right?

2) Enjoy important moments in life

Sometimes we get caught up in work and we forget the things that matter. Like laughing with a friend. Or appreciating your family, your spouse, your kid, your friends.

These things are priceless.

And you know what most people miss?

The fact that you cannot make more time. You can make more money, but you cannot make more time.

So, enjoy the little moments. Take some time to relax. To listen to a friend. Give a hug to your wife, to your kid.

3) Start with the end in mind

Don’t get this wrong.

Having an end in mind is no guarantee that you’ll reach it.

But, how can you be happy, if you don’t know what happiness means to you? How can you achieve success, if you have no clue what success means to you?

It’s like trying to reach a destination you don’t know.

What can you do about it?

Take some time to meditate on how:

  • Your perfect day would look like
  • Your perfect life would look like
  • Your perfect job/business would look like
  • You perfect family life would look like

Be as specific as you can.

But you might say: “Ok, but maybe in 10 years my goals might change”.

 And you are right. We are always adapting, evolving and probably reinventing ourselves.

And when this happens, you can always change course.

But at least you know where you’re going. And when you’ll encounter some obstacles in life, you’ll know how to get back on track.

In the end, here’s the most important trick to be successful in any area of your life

Let me ask you a question.

How did you learn to do what you do in your profession?

Actually, how did you learn to talk? How did you learn a new language? How did you learn a new sport?

If you’re not an alien, it’s probably because someone else taught you, right? Someone else already had the experience, right?

So here’s the trick:

Define whatever you want to learn and then find some people who have already done it and ask them to teach you.

Oh, you cannot ask Bill Gates or Warren Buffet to teach you?

You are right. But you can read their books, right? Or you can read the books they’ve read, right? Or you can read their biographies. Or listen to some speeches they gave.

Never stop learning and I guarantee you’ll see a huge progress in your life.

About the author

Patrik Bindea is a growth hacking marketer and the owner of strodin.com, where he helps dentists get more patients. He obsessively tests everything until he finds those details that turn strategies, concepts and words into sales.

15 Crazy online Marketing Trends Business Owners should know about

As 2018 enters the third quarter, online marketing strategies are witnessing phenomenal changes that businesses can no longer ignore.  

Traditional online marketing tactics are giving way to new trends that are much more advanced and even crazy at times. There were times when most businesses dismissed now-trending ideas like artificial intelligence and visual search. Contrary to their perception, digital marketing industry has made a giant leap by making use of these futuristic tools.  

Now, if you belong to the field of Digital Marketing, the prime key to success greatly depends on how soon you can adopt these trends into your business.  

Well, here are 15 new and crazy online marketing trends that you should implement for your business. 

  1. Artificial intelligence

AI or Artificial intelligence has grown to become an integral part of any successful marketing process. Marketers and businesses use AI to analyze the customer behavior, their search patterns, and their interests. AI is also playing an essential role in allowing the businesses to understand how their customers find products and services. Digital marketing agencies have also started using AI bots to engage in natural conversation with their clients. These Chatbots offer tips and information based on the specific requirements of the user. 

According to a study by Gartner, it’s predicted that 85% of the customer interaction will be done through artificial intelligence by 2020. Using AI to predict the behavior of customers and their interests can benefit business in many ways. Businesses can develop strategies using the data gathered from AI to plan a focused campaign on their target audience based on their likes and dislikes. 

  1. Leverage smartphones 

Smartphones, in general, have been around for the past few years, but for some crazy reason, many businesses still don’t use them for leveraging in online marketing. Today, more than 70% of the total world population uses mobile phones, and over one third of the world’s total population own a smartphone. This is why it is important for the businesses to move with the tide as it helps them reach the users easily. 

The best way of doing it is by creating a mobile friendly website. You can ask your customers or audience to provide their mobile numbers in the website so that you can send them text messages regarding new launches, offers, and other services that your business has to offer. Today, you can find the search engines adapting to the smartphones and creating algorithms that can rank the websites based on if they are supported in the smartphones or not. This means, if your business website is not supported on mobile phones, there are chances that it will go down in the search engine rankings drastically.  

15 Crazy online marketing trends business owners should know about

  1. Chatbots

It is believed that chatbots will help in saving around $8 billion per annum by the year 2022. People also love communicating with these chatbots as these virtual assistants answer to their queries accurately, promptly, and quickly. Most precisely, the chatbots never lose patience as normal humans would do, which makes them a favorite among people. In addition to acting as a customer support program, chatbots also ask customers for their email IDs and phone numbers so that you can use them to make a contact in future.  

  1.  Programming advertising

Programming advertising refers to using AI to automate the process of buying ads to target a specific audience. This helps in increasing your chances of digital marketing success by reducing the costs of customer acquisition. According to a study by the eMarketer, it is believed that around 85% of the total digital display ads that you will see by the year 2019 in the US, will be programmatic. You can use programming advertising to make sure that your ads reach a larger target audience without any hassles, which increases the chances of getting more leads for the business. 

  1.  Videos

Studies suggest that consumers prefer information in video format rather than in text. People watching a video message tend to remember more than 60% of the information even after three days. This is very high considering the fact that retention level after reading is just 10%. Videos are a part of the visual content that helps you tell compelling stories and get your point across faster than any other channel. 

Studies suggest that videos will claim more than 80% of the total internet traffic by the end of 2019. Also, it’s proven that using a video in your marketing emails can help in boosting your click-through rates by 200-300%. Making and posting a video today has become easier ever. You have various platforms, like YouTube, Vimeo, Facebook, Instagram, Snapchat, and various others where you can shoot and publish the videos. So, what are you waiting for? Make your business video and share it to get more engagements. 

  1.  Personalization

Personalization (personalized content) has increasingly become one of the major aspects of internet marketing, and it is expected to grow even more. Personalization offers an unique experience to your audience based on their preferences and choices.  

Various digital marketing tools make it effortless to collect the user data, like their interests, purchase history, websites visited, and various other things. Based on these data, you can easily customize and create personalized content for your customers.  

Based on their interests, purchase history, online behavior, and demographics, you can create a personalized marketing email that will increase the chances of you getting more engagement.  

  1. Influencer marketing

Influencer marketing is increasingly becoming one of the most important digital marketing strategies for businesses. This high-returns guarantied strategy uses influencers to drive your brand’s message across a specific niche audience base. Influencer marketing is an effective marketing tool that helps businesses gain better leads and more audience engagement. 

An influencer can be anyone from well-known journalist or bloggers, to well-known celebrities who can help you spread word across to your target audience through various social channels. Since influencer marketing is not like ads or other traditional marketing techniques, they will help you to create a positive image for your business among your potential customers – naturally. This, in turn, brings in more engagement for your business and you get better leads as well.  

  1. Voice search

You might not be aware of it, but voice searches are getting more popular among the people. More than 20% of the total mobile searches on Google are made through voice searches. Also, the virtual voice assistants, like Siri, Google, Alexa, and Cortona are getting smarter, and the number of mistakes made by them are drastically dwindling. This is one of the main reasons why more people are using the voice search assistants for their searches. 

Many businesses have now taken a cue from the situation and have included voice search in their online marketing strategies. They aim to provide value-based content through audio to their customers. Also, they have started supporting various virtual voice assistants to make it easier for the users to look for what they want. You can leverage this opportunity by including voice search in your digital marketing strategy.  

  1.  Visual search

This is comparatively a new and less common than voice search, but it has the potential to become a major part of online marketing in the future. Visual search refers to a new type of search feature that can take the user experience to a whole new level. All that users need to do is upload a picture to the search engine and get results that are associated with the image uploaded.  

Pinterest is looking like first in the line to introduce a full-fledged visual search for its users. They have developed a tool called Lens that helps the users to take a picture of any item and then find out where it is available online. You also get information about the similar products or the pin boards that are related to the item you search for.  

Google and Microsoft also have their own tools for visual search. Google has a tool called Google Lens – a virtual search engine that can identify objects, landmarks, and other things visually through its camera app. The feature is already available in the Google Pixel phones, and it’s expected to be launched for other devices as well. Microsoft, on the other hand, has its own version of visual search called Bing Visual Search, which allows the users to search for any particular element present inside an image.  

  1. Social messaging apps

Social messaging apps are very popular among people all across the globe. Messaging platforms, like WhatsApp and Facebook Messenger, have been used by the people more than their default messaging apps. This provides a great opportunity for the businesses to leverage these apps to expand their reach in the internet market. It makes sense for the businesses to spend their time and money on these social messaging apps since the number of engagements they get from these apps are higher than email marketing and text marketing.  

You can use these platforms to send custom messages to your customers directly, which will allow you to build a strong personal relationship with them. It also adds value to the overall user experience, as they think they are a part of your business. So, what are you waiting for? Find the most common social messaging app used by your customers and start sending them custom messages for better engagement. 

  1.  Social media stories

Try opening any of your social media accounts, and you will see stories of your friends and the people you follow. After being introduced first in Snapchat, the stories have become very popular among the social media users. You can find similar feature in almost all the social media platforms, including Snapchat, Facebook, Instagram, and even WhatsApp.  

These stories present a great opportunity for the businesses to consider using them in their digital marketing strategies. You can leverage the live video feature to showcase your products or things about your business, which will promote engagement and the brand awareness. It may sound easy form the out, but it’s actually tricky as you need to find the right content that can keep your audience intrigued in checking your stories. Once you find the right content that your audience will love, it can guarantee you more engagement. 

  1.  Reviews

No matter how advanced the technologies become, organic traffic that your website gets from SEO is believed to be the best source of engagement for any business. While many factors make up for your search engine ranking, the number of reviews you have for your business is one of the most important factors to determine your search position. Most of the search engines today look for reviews of your business on various platforms, like Facebook, Yelp, and others. Based on how good or bad your reviews are, the search engines decide your rank. 

Reviews are also essential to get you more engagement from the online audience. Before buying any product or opting for any services, people tend to first check for reviews to know the popular sentiment of other users or clients. If your business has good reviews, then there are more chances of you getting more potential customers. This is why it’s recommended that you make a solid strategy for getting good reviews for your business. Remember, the more the number of positive reviews, the more engagement you get from your audience.  

You can also read: How to create a better small Business Budget

  1.  Micro-Moments

Studies suggest that most people spend more than 4 hours on their smartphones each day checking their social media profiles more than 15 times a day. This has been instrumental in changing businesses toiling to get attention of their potential buyers. Micro-Moments present your business an opportunity to get the attention of your potential customers. It delivers your marketing message to your consumers in a way that could intrigue them. The message is short and crisp that can be read within seconds. 

Micro-moments aim to provide accurate information to the consumers whenever they need it. This helps your customers to take instant decisions that can bring engagement for your business. Micro-moments have become vital for online marketers, and it is crucial for the businesses to address it and offer targeted advertising to their potential customers. 

  1.  Native Ads 

Native ads are expected to influence more than 75% of all the ad revenues by the year 2021. These ads have a more natural format and placement that tends to get them more exposure and engagement from the customers. They are far more effective and are less annoying than the traditional banner ads that most of the businesses use today. You can try using these native ads in your online marketing strategy to make sure that you get more engagement. 

  1.  Apps

Today, you will find apps for everything, starting with locating where you are to buying things online, you are surrounded by apps. People owning smartphones rely on apps heavily for different tasks. This provides the businesses a great opportunity to find the customer engagement from through apps. Most of the apps support and run ads, which can be used to gain more engagement from the people. However, you need to make sure that your ads run on apps that are relevant to the niche or the industry you cater to. This improves your chances of getting more customer engagement. 

Insights 

These are some of the new and crazy online marketing trends that can leverage the reach of your business to the potential customers. The future of online marketing seems to provide new opportunities for the businesses and brands to interact and engage with their potential customers in a whole new way. With customer experience becoming the most important factor in getting engagement, it’s up to you how you use these trends to achieve online marketing success.  

 

About Author: Jafar Sadhik 

A passionate logophile turned creative content specialist pursuing a dream in ever inflating digital market. Currently employed as a technical blogger at Stan Ventures, a digital marketing SEO reseller venture. 

 

5 Outstanding Apps to keep Control of your Car Budget

If you’re lucky, your car will cost you little more than your gas/petrol, insurance and car payments. If you’re unlucky, however, your car costs will burn a hole right through your pocket.So, to help you keep control of your car budget, I’ve collected five outstanding apps to help you track everything from your fuel expenses to your service history. Enjoy!

5 Best apps to help you keep control of your car budget

AutoCare

  • Rating: 8 / 5
  • Available on: Apple, Android

How AutoCare App helps you keep control car budget

The first app on my list is AutoCare, a wonderful app available on both iPhone and Android.

The best thing about AutoCare is how easy it is to use. Fire it up and everything just makes sense. There are no complicated menus or weirdly intricate options. You can easily swipe between the different panels to control the different aspects of your budget — fuel costs, service records and reports.

I used AutoCare for a little over a week and had no problems adding, editing and removing details about my car.

Oh, it also supports multiple vehicles in the app, which is great if you’re looking after a business’ fleet or multiple cars in a household.

Fuelly

  • Rating: 6 / 5
  • Available on: Apple, Android

How Fuelly App helps you keep control your car budget

Fuelly is actually an app I’ve had on my phone for years. Back when it started, Fuelly was a simple fuel efficiency tracking app that allowed you to log fuel costs and the mileage on your odometer. With that info, Fuelly calculated your real world fuel efficiency, which is usually a fair bit lower than the manufacturer’s claims.

Nowadays, Fuelly is so much more than just a fuel efficiency tracker. You can record your service history and schedule appointments/reminders for the future so you’re prepared for stuff like tyre rotations; oil changes interim/full services and so on.

myCARFAX

  • Rating: 5 / 5
  • Available on: Apple, Android

How myCARFAX app helps you keep control your car budget

This app is — surprise, — developed by the US vehicle information giant, Carfax. Enter your Vehicle Identification Number (VIN) and Carfax digs into its massive data chest and populates the app with loads of super useful information like its ownership history, inspection data, open recalls and so on.

When you’ve entered your car into the app, it’ll automatically send you updates for upcoming routine maintenance like oil changes, tyre rotations etc.

My favourite thing about the myCARFAX app isn’t the data, though. It’s the repair cost estimator. Simply plug-in your ZIP code and select a repair type and the app will tell you how much you should expect to pay. It’s an excellent feature for non-technical people like me who just know that their car isn’t working properly.

DIY Car Maintenance

  • Rating: 6 / 5
  • Available on: Android

How DIY car Maintenance app helps you keep control your car budget

The DIY Car Maintenance app isn’t like the other apps on my list. While the other ones are all about logging services, predicting maintenance and tracking fuel efficiency, this app is all about education.

Fire up the app and you can access hundreds of simple step-by-step guides covering a bunch of simple car maintenance tasks, ranging from changing the oil and replacing tyres to checking fluid levels and replacing your cabin filter.

Drivvo

  • Rating: 7 / 5
  • Available on: Apple, Android

How Drivvo app helps you keep control your car budget

Drivvo is probably the least exciting of the apps on this list. It doesn’t do anything particularly exciting or unexpected but what it does do it does exceptionally well.

When you get down to it, Drivvo is a motoring expense tracker that pulls together everything from fuel and routine maintenance to cosmetic enhancement and repairs.

You start off by entering a few details about your car — make, model, license plate, fuel type, VIN number and so on — and then log any motoring expense.

If you’re diligent, the app provides a load of great data like average fuel efficiency and repair costs.

You can also read: Student Lifestyle hacks for effective Personal Finance Management

About the Author:

Tom Butcher is a freelance journalist, focussing on business, finance and the automotive industry. He is currently helping LeaseFetcher raise awareness about car leasing.

Key Factors to consider when renting your First Home

Getting into your first house or home is usually an exciting breakthrough in your life especially if you’ve just left college or university and secured your first job. Although this is a simple process, it can be a challenging process to people planning to get their first homes. So the first thing you need to do is to get enough information on how to go about renting your first home. Having gone through the same experience when I was getting into my first house, I will share with you key factors to consider when you are planning to move into your first house as a tenant.

key factors to consider when renting your first home

So let’s go straight to these key factors that can act like a guide when you are planning to rent your first home:

Determine your Budget

Paying for a house usually takes a big portion of your income, so you need to determine the amount of money you would like to set a side say on monthly basis for your house rent. You also need to factor in expenses like utilities (you need to find out if the landlord takes care of the utilities payments); other expenses may include parking space, storage, internet, and garbage collection. When you are moving in for the first time, you have also to buy Furniture and essential house hold items, so also consider this.

House Type

Having determined your budget, you can now look out for a house that fulfils your goals. For people just starting out, and living alone, they would go for a basic house say one bed room. The location of the house is an important factor to consider. Ensure your house is near the essential amenities; a place you can have access to running water, electricity and good roads. The location should have good security and a clean environment. If you are a parent with school going children then you would want an area near to schools that are good for your children.

Application Process

Having found the house per your budget and other requirements, you can now make an application by filling the rental application form. This is a document that allows a landlord to make an assessment of a potential tenant’s employment background, credit and any prior leasing history, to make the decision of allowing the tenant to lease the property. The landlord may request a small fee for performing credit and background check. When complete, the landlord can make the decision to approve or disapprove the tenant’s application. If approved, the landlord and tenant can now work on a lease agreement.

A lease agreement is a legal document between the landlord and the tenant specifying rules to live by. It’s like a contract document. It provides the details on your rental (start and end date), the amount of money to deposit, if the landlord covers utilities payments etc. Note that the lease terms can be negotiated, so ensure to read the document thoroughly and seek to discuss more with the landlord where necessary.

Renters Insurance

This is also an important factor when it comes to renting a home. Renters insurance provides financial reimbursement to cover a tenant’s lost or damaged possessions as a result of fire, theft or vandalism. A firm like HomeLet provides both Renters and Landlord buildings Insurance.

Moving into your new home

Having completed the whole process and paid the deposit plus the first month rent, you are now ready to move into your first home. This involve carrying household stuff. You can choose to do it by yourself with the help of your relatives or friends or you can enlist the services of professional movers. #MyFirstRentalHome

Note that some people involve the services of real estate agents to locate an apartment, and pay for these services. So it is up to you to weigh the options and choose one that you are comfortable with.

You can also read: Common mistakes job seekers make

5 Student Lifestyle Hacks for Effective Personal Finance Management

Financials are the root cause to every problem that triggers other unhealthy events in a student’s life. Being a student, you need to turn yourself into a penny-pincher in order to survive through your academic career. That simply doesn’t mean you need to go on a no-spending-spree; learning an effective management of financial outflows is vital for a university-going student. It’s of mere importance that you keep a track of your books, food, bills, rent and other costs associated to your academics. After all, you may have a birthday party to bash during your vacations or a trip to host. For those little moments of chunks, you need to manage your financials accordingly so that you don’t run yourself into student debt, as is the case with many other university students, research suggests.

How to create an effective personal finance management as a student

This handy article lists out 5 of the most effective student life hacks for managing financial outflows. A wiser spending today would save you from a thousand regrets tomorrow. Keep on reading so as to see which life hack you can apply during your academics:

Effective personal finance management for students

#1: Make Use of Loyalty Program Cards

Loyalty card used as a key component for personal finance management for students

Ever heard of loyalty programs? These are an additional perk to regular customers. Your nearby restaurants, cafes, retailers, and saloons may be offering these. Look out for them. Synchronizing your budget with all those reward systems into one loyalty card holding your credits and membership details is one easy thing you can do. Make sure to run a fine glimpse over at your stored-value cards to determine if you can use them at retail stores. In that case, we recommend using Wallaby’s. This app would come in handy by telling you which of your credit cards would fetch you the highest reward points.

#2: Consider Using Rewards Card

Rewards cards as used for student personal finance management

College going students or university students who are frugal-minded would definitely think twice before spending even a single buck. Together with keeping a stricter eye on what you’re spending on, also consider the payment method you’re using. Paying through a credit card could help you generate sufficient reward points to utilize for transitions and other types of spending. You may also be able to take full advantage cash-back offers if you get yourself a reward card.

Also See: 10 Personal Finance Lessons Mandatory for School Curriculum

#3: Know Your Rights – You May Be Eligible for Discounts

Personal finance management for students

Using student ID cards during travelling or shopping at the retail stores is the smartest idea you can take advantage of. You’d be shocked to see how many retail stores and outlets give discounts upon furnishing student ID cards. Nearby theatres, cafes, and gaming zones may have some discounts for you. So, you can’t really miss out on this. You need to be aware of your student rights. You may be entitled for a heap of discounts. Now whenever you go out, don’t forget to keep your student ID card along!

Personal Finance management for students

#4: Rent Your Textbooks Instead of Purchasing Them

Personal finance management for students
Textbook Rental on Amazon

If you’re not really into keeping your textbooks for a longer period of time (let’s say a year), consider taking them on rent. This way, you’d be paying very less. Amazon’s textbook rental is the finest option available in this concern. You’d be glad to know that a number of printing/publishing companies also offer free shipping upon returning the rented books!

#5: Install Budgeting Apps to your SmartPhone

Personal Finance Management for studentsWhen there are budgeting apps readily available to you, then why bother doing it on your own on a piece of paper? In that view, the FREE MINT App would come in pretty handy when you’re having tough times managing your daily or weekly budget. We also recommend using ATM locating apps to fetch the points where you are charged a very small fee or NO FEE at all.

So, fellow readers, what recommendations do you have in mind? Please consider sharing with us!

You can also read: How to have a smarter spending plan

How to make Strategies to invest in IPO

Despite having some downsides, IPO investments allow investors to supply the capital to the economy and make profits in the future. While there are a huge number of folks aiming at earning money by investing in share markets, spending money in IPO can offer huge benefits (rather than investing in mutual funds or trading). Earning profit from the IPOs nevertheless isn’t a piece of cake. So, here’s presenting the strategies for investing in IPO.

Strategies to invest in IPO

5 Strategies to Invest in IPO

A whopping number of renowned companies have experienced massive gains, but this plausibly led them disappointing their investors in the long run. While no investment comes sans risks, IPO industry gives the license of making good money just by shifting the focus from the quick-money attempt to long-term profits. One must not focus on those that have initial bounce; instead, it is always advantageous to look for the ones that come with long-term profits. Despite having its own arrays of unique risks, IPOs are different from the average and typical stocks in the trading. If you have already decided to take a chance in this particular industry by investing in the IPOs, then keep reading on about the strategies to apply for IPO investment.

  1. Checking the Promoter’s Background

Investing in an IPO would require monitoring the background of the promoter. While having a fair outlook on the promoter’s history is essential, checking requires a lot of things to keep in mind. First off, one has to have a fair idea about the experience of the promoter. The next pivotal thing to consider is checking whether or not the company has any sort of defaults of any payment from the banks. This would reflect the direct impact of the promoter and his or her performance and hence offer you the license to have a clean outlook about the promoter.

  1. The Performance of the Company needs to be checked

Ahead of making any investment in the IPO of the company, it is a duty of the investors to check on the performance of the company. Besides, one also has to make sure to check whether or not the company had any sudden increase in its revenue ahead of the IPO’s launch. And if the investor finds the company with 20% growth annually, then this sheds lights on the goodness of the firm’s development. But in such a scenario where the performance is lower than the industry, then searching for other companies would be a better option.

  1. Picking a Company with Strong Brokers

If you are new in this investing industry, then you must understand that investing requires the inclusion of strong brokers that will bring the quality companies into the public. You also have to be more cautious before choosing any company for investment. Even if you choose small brokers, one advantage that would be beneficial is that they have a smaller client base. This is what makes the investors rely on the firms and invest in the shares. But what’s more pivotal is surveying about the firm ahead of the investment.

  1. Wait for the Lock-in Period

As a matter of fact, a lock-in period can be anything in between 3 months and 2 years. During this period of time, the underwriters or the stockbrokers would not be capable of selling their shares. But in case the brokers or underwriters hold on to the shares of the stocks after this particular period of time, the company is hence going stronger to expand with the investments.

  1. Reading the prospectus of the Company beforehand

Skipping about the prospectus’ check would only ponder in making things worse when it comes to investing in an IPO. So, before investing, investors would require reading through the prospectus of the company. This would provide the insight about the list of risks as well as opportunities that the firm can offer. While checking the prospectus might make your investment beneficial in the long run, one must never have the complete faith in the prospectus only. Instantly, it is never a good idea to utilize the funds to repay the company’s loan or purchasing equity from the investors. Instead, choosing the firm that uses the funds for the market expansion or research would be more beneficial.

3 Things to Remember before Investing in an IPO

Now that you have got a glimpse of the strategies to apply in order to invest in an IPO, things get clearer to proceed with the investment. In case you have a couple of queries regarding investment, you must get them solved right away. Below is the list of things that are needed to be resolved ahead of investing in an IPO. Keep reading on.

  • In case the business doesn’t grow at a lightning speed with a justifiable pricing figure, investors must be well-familiar with the consequences beforehand.
  • You also need to consider the competitive moats which protect the overall business, and whether it is patents, trademarks or key executives. You also need to check about the firms that are destroying the attractive economy.
  • In such a scenario where the stock falls by half the business’s money because of the short-term problems, what exactly would be your decision is supposed to be checked.

You can also read: Key Principles to investing in a Stock

Wrap Up

IPOs as a class aren’t a good performer in the market, and this has to be realized in the first place. IPOs are priced to perfection in multiple cases. But this industry is certainly not that field where spreading bets around the board and purchasing in equal weighting would be of massive benefits. Instead, it happens to be more along the lines of the specialty operation. So ahead of investment, individuals need to figure out what exactly are you looking for.

Moving Towards A Coaching Leadership Style

The cut-throat competition in the corporate world is urging organizations to take different, and effective, steps in order to survive and thrive. Therefore, many organizations are drifting towards this trend of coaching leadership style. There are numerous benefits associated with this style. Generally, this coaching is done on an individual level; hence, all the employees work in an organization can obtain its benefits.

Let’s have a look at some of the benefits of moving towards this style of coaching:

It Can Improve the Profitability of the Firm

Coaching in leadership style, if implemented in a firm, can have a positive effect on its profitability. Employees will be inspired to work with full dedication and commitment. Since every employee will be able to work to the best of their potential, overall productivity will witness a surge. This enhanced productivity will result in improved profitability of the firm.

Coaching Leadership

Better Communication Among Employees Working on Different Levels

With coaching leadership style, the communication in the organization becomes better as it flows both ways. In the traditional working styles, managers or people working in higher authorities pass on commands to their subordinates and there is no room for other way communication. However, with this style, concerns can be voiced by the subordinates during their dialogues with the executives. Their problems are listened and dealt with in a proper manner. The ultimate result is better communication among employees regardless of their posts.

Identification of Strengths and Weaknesses

One of the prominent features of the coaching leadership style is that it helps to identify one’s strengths and weaknesses. The leader is involved in all the aspects and they communicate with subordinates on a routine basis. Thus, they develop an understanding of their strengths and weaknesses. This allows them to use specific coaching techniques that can turn those weaknesses into strengths. This way, the productivity and efficiency of the employees increase, which, in turn, gives a boost to the profitability of the firm.

Helps to Raise New Leaders

Leaders who use effective coaching skills can help to raise a new generation of leaders. They instill leadership skills in their subordinates, prepare them for the challenges they will face in the future, and serve as an inspiration to them. In addition to that, they also motivate, encourage, and urge them to do better, expand their horizon, set viable career goals, and most importantly, lead from the front. All these skills can help them to become a better leader in the future.

You can also read: Characteristics of successful leaders

Promotes the Culture of Feedback

In the conventional work environments that do not have leadership style coaching, the culture of feedback is hardly prevalent. Regardless of their post, employees in a conventional work environment aren’t really open to feedbacks. Hence, communication flows in a single direction. However, leadership coaching can introduce the culture of feedback. Feedback allows the communication to flow in both ways. It promotes learning, development, and motivation. Effective feedback can also help in converting the flaws of an individual into their strengths.

A Final Word

To sum it up, every organization, regardless of its nature, can obtain numerous benefits by making this ‘move’. However, for conducting a coaching program in the leadership style, it is important for the employees to have a growth mindset. They must be prepared well in advance before adopting this style. If they aren’t ready to embrace this change, you may not get the desired result in your organization. Any concerns or ambiguity they have related to this move, it should be cleared in advance. Furthermore, they must be made aware of the individual benefits they can obtain if the organization is adopting this trend.

Author Bio:

Moving towards a Coaching Leadership Style

John Mattone is the world’s top executive coach & authority on Intelligent Leadership (IL), the world’s best executive coach and the creator of the IL Executive Coaching Process and Certification. John Mattone is globally respected as a uniquely distinguished top leadership coach authority who can ignite and strengthen a leader’s inner-self and talents, which enables them to realize four “game-changing” outcomes that they can leverage in their business and life: Altruism, Affiliation, Achievement, and Abundance (The 4 A’s).