Probably the most efficient type of online marketing is PPC advertising. As the name indicates, it operates on a pay-per-click basis – that is, the advertiser pays Google a premium when advertisements are clicked on by a consumer.
Probably the most efficient type of online marketing is PPC advertising. As the name indicates, it operates on a pay-per-click basis – that is, the advertiser pays Google a premium when advertisements are clicked on by a consumer.