How to Grow your Blog with Pinterest

Pinterest is one of the social media platforms that you can use to engage and drive traffic to your blog. In fact if you use Pinterest in the best way, it can be the biggest source of traffic to your blog. In this post we look at some of the things that you need to work on in order to fully benefit from Pinterest.

Use an Enhanced Profile

You can enhance your profile by doing the following:

Change your profile to a business page.
Verify your website URL.
Add keywords beside your name like if you are an event planner, add ” Event Planner” on it.
Include links to social networks.
Create a custom URL.
Since you have a business page, it does not make sense to put your profile picture there, it will be better if you use a profile photo relevant to your industry.
Incorporate Keywords in your bio.
Add your location to boost local traffic.
Then remember to Turn off your ” Search Privacy” settings.

Pin Correctly

Write a valuable and engaging description.
Include keywords e.g. #hashtags, mention people and add your URL in your description.
Add the correct source URL. Add your URL if you own the content.
Use large, tall and eye-catching images.
Do Not use URL shortening such as bit.ly, goo.gl etc. since these are blocked.
Use search-friendly filename for images and add keywords in it.
Use rich pins to add more details to your content and make it more informative.

Pin Strategically

Pin regularly and consistently.
Use auto-schedule tools to keep your pinterest fresh.
Add the ”Pin It” button to your browser to easily pin content from other sites.
Add more pins that your targeted audience will love.
Get influencers to pin your content.
Find out what your competitors are pinning and their most popular pins.
Test with Pinterest Analytics which content gets most pinning and add similar pins.
Create content related to current trends or events.
Share pins related to current trends or events.
Avoid self promotion. Pin preferred images without human faces.
Pin older content again to other relevant boards.
Pin other type of content such as Videos or animated gifs.

You may also read: 8 Tips to Step up your Social Media Game in 2019 and Beyond

Optimize your Boards

Create specific board Title
Write clear description and inject some keywords.
Use enticing cover photos to grab people’s attention.
Add enough pins in each board to make them look complete.
Create ” Top Pins” boards. It’s a way of convincing your visitors to pin them again.
Put your best boards to the top row.

Tailwind makes it easy to grow your Pinterest and Instagram Accounts. You can Sign up for a free plan forever without any credit card requirement here.

Use Pinterest Widget

Use the ”Pin it” button to your blog. Add to your site URL in your images ALT tags.
Add a share button to your site.
Embed a board widget to your site’s sidebar or footer.
Embed a related pin within your blog post.

Lastly Engage

To engage your audience, you need to Reply to comments, or like pins of people who pin your content.
Invite contributors to pin on your board or join boards.
Connect your social media accounts to pinterest.
Follow people in your industry or Niche.
Run a contest directly on your site.

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John Mulindi

John writes on a variety of topics. He blogs on topics ranging from social media marketing (SMM), search engine optimization (SEO), search engine marketing (SEM), email marketing, business, personal finance tech, entrepreneurship to personal development. In free time he likes watching football, reading, listening to music and taking nature walks.

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View Comments

Nikki says:

March 3, 2018 at 5:00 pm

Great little checklist!
- John Mulindi says:
  
  March 3, 2018 at 9:07 pm
  
  Hi Nikki, thanks for the visit.
Lisa Wingerter @ https://meandmymomfriends.com says:

March 1, 2018 at 6:19 pm

Pinterest has been a huge traffic driver for my blog! But it can be a little overwhelming at first. This really helps simplify it
- John Mulindi says:
  
  March 1, 2018 at 6:52 pm
  
  Hi Lisa, I totally agree with you. It requires more work to be able to benefit from the traffic from there, but sometimes the numbers might be worth your effort.
Taylor says:

January 19, 2018 at 12:56 am

This is so helpful! Pinterest is the most intimidating of them all so I'm so glad you wrote this!
- John M says:
  
  January 19, 2018 at 3:15 am
  
  Hi Taylor I appreciate your visit. Welcome.
Taylor says:

January 19, 2018 at 12:55 am

This is so helpful! Pinterest can be the most intimidating of all the social medias so I really needed this.
- John M says:
  
  January 19, 2018 at 3:16 am
  
  Yes, Pinterest requires much more dedication and plan to succeed.
IAMSHARN says:

January 18, 2018 at 10:04 pm

Very informative
- John M says:
  
  January 19, 2018 at 3:18 am
  
  Thanks.
Daneen says:

November 15, 2017 at 6:13 pm

As an advanced pinner, I agree with all of these great tips! I get a lot of traffic from Pinterest, and it's helpful to see which pins do better than others. To be honest, I think it's about catchy graphics and images in your graphic!
- John M says:
  
  November 15, 2017 at 8:53 pm
  
  Yes Catchy graphics/images play a key role but from experience to drive a reliable traffic you need to have quality content too.
TRACEY says:

August 11, 2017 at 6:29 am

Great post! I've tried quite a bit of these and my following on Pinterest is still dismal after posting consistently 5 days a week since February! 84 followers to be exact lol. I just don't get Pinterest.
- John M says:
  
  August 11, 2017 at 1:31 pm
  
  Hi Tracy, it doesn't work out fast, it takes time. Try to join Groups on Pinterest for more exposure. Also work more or join Pinterest Groups on Facebook to gain more followers.
Daria says:

August 11, 2017 at 12:35 am

thanks for the insight. I am still learning about how to naturally increase my social media traffic, Pinterest is the slowest one me at the moment.
- John M says:
  
  August 11, 2017 at 2:22 am
  
  Hi Daria, Pinterest can be the best source of traffic even better than Facebook, keep on learning, maybe you can pick some of the online pinterest courses to give you more tips.
Content Spots says:

August 10, 2017 at 1:35 pm

Lots of useful tips here. I think that many folks often overlook the power of Pinterest in favor of increasing their presence on Facebook and other Social Media outlets.
- John M says:
  
  August 10, 2017 at 4:33 pm
  
  Hi, thanks for your comments. Most people don't make effort to use Pinterest simply out of ignorance. Pinterest if well used can bring in more traffic than any other social media networks.
Christine says:

April 22, 2017 at 3:26 am

This is very usefu information as a new blogger! Thank you! Will pin this too!
- John M says:
  
  April 22, 2017 at 4:12 pm
  
  Thanks for your comments.