How to Grow your Blog with Pinterest

Pinterest is one of the social media platforms that you can use to engage and drive traffic to your blog. In fact if you use Pinterest in the best way, it can be the biggest source of traffic to your blog. In this post we look at some of the things that you need to work on in order to fully benefit from Pinterest.

Use an Enhanced Profile

You can enhance your profile by doing the following:

Change your profile to a business page.
Verify your website URL.
Add keywords beside your name like if you are an event planner, add ” Event Planner” on it.
Include links to social networks.
Create a custom URL.
Since you have a business page, it does not make sense to put your profile picture there, it will be better if you use a profile photo relevant to your industry.
Incorporate Keywords in your bio.
Add your location to boost local traffic.
Then remember to Turn off your ” Search Privacy” settings.

Pin Correctly

Write a valuable and engaging description.
Include keywords e.g. #hashtags, mention people and add your URL in your description.
Add the correct source URL. Add your URL if you own the content.
Use large, tall and eye-catching images.
Do Not use URL shortening such as bit.ly, goo.gl etc. since these are blocked.
Use search-friendly filename for images and add keywords in it.
Use rich pins to add more details to your content and make it more informative.

Pin Strategically

Pin regularly and consistently.
Use auto-schedule tools to keep your pinterest fresh.
Add the ”Pin It” button to your browser to easily pin content from other sites.
Add more pins that your targeted audience will love.
Get influencers to pin your content.
Find out what your competitors are pinning and their most popular pins.
Test with Pinterest Analytics which content gets most pinning and add similar pins.
Create content related to current trends or events.
Share pins related to current trends or events.
Avoid self promotion. Pin preferred images without human faces.
Pin older content again to other relevant boards.
Pin other type of content such as Videos or animated gifs.

You may also read: 8 Tips to Step up your Social Media Game in 2019 and Beyond

Optimize your Boards

Create specific board Title
Write clear description and inject some keywords.
Use enticing cover photos to grab people’s attention.
Add enough pins in each board to make them look complete.
Create ” Top Pins” boards. It’s a way of convincing your visitors to pin them again.
Put your best boards to the top row.

Tailwind makes it easy to grow your Pinterest and Instagram Accounts. You can Sign up for a free plan forever without any credit card requirement here.

Use Pinterest Widget

Use the ”Pin it” button to your blog. Add to your site URL in your images ALT tags.
Add a share button to your site.
Embed a board widget to your site’s sidebar or footer.
Embed a related pin within your blog post.

Lastly Engage

To engage your audience, you need to Reply to comments, or like pins of people who pin your content.
Invite contributors to pin on your board or join boards.
Connect your social media accounts to pinterest.
Follow people in your industry or Niche.
Run a contest directly on your site.

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John Mulindi

John writes on a variety of topics. He blogs on topics ranging from social media marketing (SMM), search engine optimization (SEO), search engine marketing (SEM), email marketing, business, personal finance tech, entrepreneurship to personal development. In free time he likes watching football, reading, listening to music and taking nature walks.

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View Comments

Alex says:

April 21, 2017 at 10:33 pm

Thanks for sharing.
Alexandra says:

April 19, 2017 at 11:51 pm

What a great info! Thank you so much for sharing all these great tips with us! I look forward to reading your future posts!
- John M says:
  
  April 20, 2017 at 12:28 am
  
  Thanks for commenting on this post. I hope these tips will help you as a blogger.
Casey the College Celiac says:

April 19, 2017 at 9:37 pm

Thanks for all of these tips! I'm going to slowly work on incorporating them in the next few weeks...
- John M says:
  
  April 20, 2017 at 12:29 am
  
  Really grateful for your comments. These tips if incorporated well can help you get greater results from Pinterest.
Stephanie says:

April 18, 2017 at 8:16 pm

Great list of tips! Thank you! I'm still a beginner on Pinterest but hope to grow my account soon!
- John M says:
  
  April 18, 2017 at 11:11 pm
  
  Thanks for commenting on this post. It usually takes time to start seeing good traffic from Pinterest. All I can tell you is to Keep working on it while incorporating some of these tips and soon you will see the results.
Shannon says:

April 18, 2017 at 11:25 am

I've recently incorporated Pinterest into my blogging traffic. Found so helpful tips here, going to work on my board covers. Thanks
- John M says:
  
  April 18, 2017 at 12:24 pm
  
  Thank you for commenting on this post. Pinterest can be a good and reliable source of Traffic if used well incorporating the tips mentioned in this post.
Kezia says:

April 18, 2017 at 9:24 am

Thank you for sharing this valuable content! So helpful! I am definitley going to start using Pinterest to boost my blog.
- John M says:
  
  April 18, 2017 at 11:17 am
  
  Thanks for commenting on the post. Pinterest is a good traffic source if used well. Also you need to be patient to start seeing really results.
Kezia says:

April 18, 2017 at 9:21 am

Thank you for sharing this valuable content! So helpful. I've had Pinterest reccommended to me before, but I was never convinced enough to actually use it to boost my blog. That is, until now! Great post♡♡♡
Tabi says:

April 15, 2017 at 12:45 am

I'm just starting out in the blog world of treating the blog as a business, not as a hobby nor as my personal diary. I believe that this will help me with my blogs that deal with homemaking, religion and Illinois politics.
- Emily says:
  
  October 8, 2022 at 5:00 am
  
  Thanks for the list of things to work on. I hadn't even considered my image file names.
  - John Mulindi says:
    
    October 8, 2022 at 5:40 am
    
    Hi Emily, am glad that this was helpful to you.
- John M says:
  
  April 15, 2017 at 1:17 am
  
  Thanks for commenting on the post. I wish all the best.