So many blogs are launched on a daily basis, but only few make it to their cherished goal for which they were started. Most of them die a premature death. To ensure a successful blog requires professional discipline from you as a blogger. The following are some of the most common blogging mistakes that you should avoid.
Most new bloggers start with a false notion that blogging will enable them make quick money, on the contrary blogging requires time and persistent efforts to yield results. It takes focused efforts to make your blog known and popular. Therefore it takes time and continuous dedication to start making money on your blog.
Before you even start a blog, you need to decide on a single niche, which you want to blog about. Failing to do so, is perhaps one of the biggest mistake made by bloggers. Don’t choose multiple niches. Your audience/readers should be clear about what they get from your blog. It should be a niche that you are passionate about. Also having a single niche, is good for search engines as it helps search engines to position your blog hence directing visitors to your site looking for topics about the niche you are writing about.
The content you write should not be copied, it should be original. You should start by researching the topic before you actually begin to write the content on the blog. This enables you to write unique content that is useful to your readers. Your content should have value and easy to read. Quality content is the main influencing factor for your visitors.
Over stuffing your content with keywords to rank high on the search engine results page can spoil the flow and relevancy of the content. Though your content can rank high on the search engines, but it may be of no value to the visitors as they simply fail to understand what the content delivers to them. Make a compromise, whereby your content is liked by both your readers and the search engines.
Starting a blog is one thing, and maintaining it through frequent writing of posts is another. Choose a frequency say weekly or monthly and stick to it. If you don’t write regular content on your blog, then you tend to lose visitors and this can affect your search engine rankings too. A blog with no fresh content becomes stagnant and is equivalent to a dead blog. Blogging on a regular basis is vital element for a successful blog. This helps to keep a regular flow of traffic of visitors to your blog.
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If you just write and do nothing, then no one will visit your blog. You need to use social media channels like Facebook, Twitter, LinkedIn to get vital source of traffic to your blog. You also need to use Content promotional Communities like Quibb, Feedly, Quora to drive more traffic to your blog.
You may also read: Social Media Marketing Mistakes
Your fellow bloggers especially in the same niche with whom you have a good relationship can comment on your posts, write about your posts, providing quality back links which is good for SEO and they can also share your posts on social media hence enabling your posts to reach wider audience.
By not replying to comments, you tend to discourage your readers from further commenting. Some may stop visiting your blog altogether. Reply to the comments on your blog to ensure your blog remains popular with your audience.
Related: 9 Creative Marketing Strategies you can’t live without as a Blogger
On-Page SEO involves tasks like proper headings, title tags, font size of the content, proper formatting of the points in your content, setting up image size etc. On-page SEO helps your content rank high in SERPs and thereby stand a better chance to gain a lot of traffic to your blog.
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Link building is an important factor in the overall SEO. The more backlinks you have on your post, the greater the preference you get in search engine results hence more traffic to your blog. If you don’t do link building then, you are losing out traffic to your site.
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Great read! By enlisting the most common mistakes, you have also given us the best tips on what not to do :). Thanks for sharing it!
Hi Daniela, thanks for your comments. With time, as you keep on blogging, you learn more tips, and these transforms you to a professional blogger.
Great ideas here thanks! I need to work on promoting my blog more as it's still quite new, so I'll be following up with lots of these tips!
Hi Melitta, thanks for your comments.
I have a question! Is self hosting a better option or having a business plan on Wordpress? Apart from the money or expense involved in maintaining the both. My question pertains specifically getting blog traffic only. Will having a Wordpress business plan or self hosting drive more traffic?
Hi, it depends, normally it is recommended that when you are starting blogging you go for a free hosting service like WordPress, then after developing your blog ( Enough Posts & Reliable audience), then you can invest money in a self hosting plan. But if you are serious & really want to make money using a Blog then self hosting plan is the best way to go, because you will be free to advertise whatever you want on the blog compared to free hosting that has limitations. Having said that, I don't think traffic has anything to with the hosting plan you choose to pick. There are many blogs out there which are free hosted and have bigger traffic than self hosted blogs. Traffic depends on many factors like SEO of your blog, whether you promote your content say in social media, the quality of the content you have on the blog etc.
Thanks a ton John for helping me out and answering my query.
Hello John,
I have seen a lot of bloggers make mistakes 1 and 8. They think that they will make fast money and I have seen lots of bloggers not respond to their comments. I always respond to mine because I really enjoy getting them. Plus, I think it is rude not to. Thanks for sharing this with us!
Hello Maketta, thanks for your comments. Making money on a blog requires time, and persistence. If you ask seasoned bloggers they will tell you the same. I too enjoy replying to comments, since it keeps me engaged with my audience.
As a new blogger I really don't want to let my blog for. Thank you for sharing this list as I will use it to check myself periodically.
Hi Toni, thanks for commenting on Business and Life Blog. People say that it is good to learn from mistakes, but if you know them in advance, you can avoid them.
You are absolutely right about not writing regularly. It's one of most important factors which at the start of my blog I kinda ignored.
Hi, writing regularly keeps your readers coming over and over again, since they know they will get something new.