Categories: Blogging Tips

10 Common mistakes bloggers make & how to avoid them

So many blogs are launched  on a daily basis, but only few make it to their cherished goal for which they were started. Most of them die a premature death. To ensure a successful blog requires professional discipline from you as a blogger. The following are some of the most common blogging mistakes that you should avoid.

Blogging mistakes

Thinking that blogging will make some quick money 

Most new bloggers start with a false notion that blogging will enable them make quick money, on the contrary blogging requires time and persistent efforts to yield results. It takes focused efforts to make your blog known and popular.  Therefore it takes time and continuous dedication to start making money on your blog.

Not choosing a single Niche

Before you even start a blog, you need to decide on a single niche, which you want to blog about. Failing to do so, is perhaps one of the biggest mistake made by bloggers. Don’t choose multiple niches. Your audience/readers should be clear about what they get from your blog. It should be a niche that you are passionate about. Also having a single niche, is good for search engines as it helps search engines to position your blog hence directing visitors to your site looking for topics about the niche you are writing about.

Not writing quality content 

The content you write should not be copied, it should be original. You should start by researching the topic before you actually begin to write the content on the blog. This enables you to write unique content that is useful to your readers. Your content should have value and easy to read. Quality content is the main influencing factor for your visitors.

Writing just for Search Engines

Over stuffing your content with keywords to rank high on the search engine results page can spoil the flow and relevancy of the content. Though your content can rank high on the search engines, but it may be of no value to the visitors as they simply fail to understand what the content delivers to them. Make a compromise, whereby your content is liked by both your readers and the search engines.

Not writing regularly 

Starting a blog is one thing, and maintaining it through frequent writing of posts is another. Choose a frequency say weekly or monthly and stick to it. If you don’t write regular content on your blog, then you tend to lose visitors and this can affect your search engine rankings too. A blog with no fresh content becomes stagnant and is equivalent to a dead blog. Blogging on a regular basis is vital element for a successful blog. This helps to keep a regular flow of traffic of visitors to your blog. 

Not promoting your content

 If you just write and do nothing, then no one will visit your blog. You need to use social media channels like Facebook, Twitter, LinkedIn to get vital source of traffic to your blog. You also need to use Content promotional Communities  like Quibb, Feedly, Quora to drive more traffic to your blog.

You may also read: Social Media Marketing Mistakes

Not building a relationship with other bloggers 

Your fellow bloggers especially in the same niche with whom you have a good relationship can comment on your posts, write about your posts, providing quality back links which is good for SEO and they can also share your posts on social media hence enabling your posts to reach wider audience.

Not replying to Comments on your blog

 By not replying to comments, you tend to discourage your readers from further commenting. Some may stop visiting your blog altogether. Reply to the comments on your blog to ensure your blog remains popular with your audience.

Related: 9 Creative Marketing Strategies you can’t live without as a Blogger

No Optimization of On- Page SEO

On-Page SEO involves tasks like proper headings, title tags, font size of the content, proper formatting of the points in your content, setting up image size etc. On-page SEO helps your content rank high in SERPs and thereby stand a better chance to gain a lot of traffic to your blog.

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No link building 

Link building is an important factor in the overall SEO. The more backlinks you have on your post, the greater the preference you get in search engine results hence more traffic to your blog. If you don’t do link building then, you are losing out traffic to your site.

You can also read: Top 10 Influencer Networks to work with in 2023

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John Mulindi

John writes on a variety of topics. He blogs on topics ranging from social media marketing (SMM), search engine optimization (SEO), search engine marketing (SEM), email marketing, business, personal finance tech, entrepreneurship to personal development. In free time he likes watching football, reading, listening to music and taking nature walks.

View Comments

  • Hi! Thanks for the post! As a book blogger I tend to write a 500ish word review and include the goodreads book summary. Do you think this counts as too much copying? Thanks again!

  • We'll see if this publishes. Wordpress blogs have a tendency not to allow me to comment! I'm not sure why, given that I try to be generally polite.
    The way my brain is wired, I would never be able to have just one blog. I have bipolar disorder, which means that I tend to have tons of ideas that feel the need to be expressed, obsessive compulsive disorder, which means that among other things I have an obsessive need to categorize everything, and adult ADD, which adds to the chaos created by the bipolar disorder.
    I have multiple side blogs that I don't much care about promoting because they are mostly there to help me categorize the things I write. I have three that I actively want to promote. I am disabled, on Medicaid, and have a limited amount of money. So I need to find ways to promote my blogs which involve little or no cost.
    I think that participating in blog hops such as the one I found this blog through (Inspire Me Monday) is a great way of finding other bloggers and building a network. It has to be a good fit, though. I've found some blog hops where I tried really hard to make it work when the truth was, I had very little in common with the other participants. It's a waste of time to try and make that sort of situation work. There are plenty of blog hops out there!

    • Hi Cara, I really appreciate your insightful feedback. Yes blog hops are a good way to drive traffic to a blog, I participate in a number of them!

  • Great post! The niche thing definitely got me, I was just randomly blogging but trying to narrow it down now :)

  • Thanks John! There are still a couple of your tips that I need to continue to work on. Thanks for the reminder!

  • This is such a helpful list for new bloggers to keep handy as they are launching and growing their blog.

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