So many blogs are launched on a daily basis, but only few make it to their cherished goal for which they were started. Most of them die a premature death. To ensure a successful blog requires professional discipline from you as a blogger. The following are some of the most common blogging mistakes that you should avoid.
Most new bloggers start with a false notion that blogging will enable them make quick money, on the contrary blogging requires time and persistent efforts to yield results. It takes focused efforts to make your blog known and popular. Therefore it takes time and continuous dedication to start making money on your blog.
Before you even start a blog, you need to decide on a single niche, which you want to blog about. Failing to do so, is perhaps one of the biggest mistake made by bloggers. Don’t choose multiple niches. Your audience/readers should be clear about what they get from your blog. It should be a niche that you are passionate about. Also having a single niche, is good for search engines as it helps search engines to position your blog hence directing visitors to your site looking for topics about the niche you are writing about.
The content you write should not be copied, it should be original. You should start by researching the topic before you actually begin to write the content on the blog. This enables you to write unique content that is useful to your readers. Your content should have value and easy to read. Quality content is the main influencing factor for your visitors.
Over stuffing your content with keywords to rank high on the search engine results page can spoil the flow and relevancy of the content. Though your content can rank high on the search engines, but it may be of no value to the visitors as they simply fail to understand what the content delivers to them. Make a compromise, whereby your content is liked by both your readers and the search engines.
Starting a blog is one thing, and maintaining it through frequent writing of posts is another. Choose a frequency say weekly or monthly and stick to it. If you don’t write regular content on your blog, then you tend to lose visitors and this can affect your search engine rankings too. A blog with no fresh content becomes stagnant and is equivalent to a dead blog. Blogging on a regular basis is vital element for a successful blog. This helps to keep a regular flow of traffic of visitors to your blog.
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If you just write and do nothing, then no one will visit your blog. You need to use social media channels like Facebook, Twitter, LinkedIn to get vital source of traffic to your blog. You also need to use Content promotional Communities like Quibb, Feedly, Quora to drive more traffic to your blog.
You may also read: Social Media Marketing Mistakes
Your fellow bloggers especially in the same niche with whom you have a good relationship can comment on your posts, write about your posts, providing quality back links which is good for SEO and they can also share your posts on social media hence enabling your posts to reach wider audience.
By not replying to comments, you tend to discourage your readers from further commenting. Some may stop visiting your blog altogether. Reply to the comments on your blog to ensure your blog remains popular with your audience.
Related: 9 Creative Marketing Strategies you can’t live without as a Blogger
On-Page SEO involves tasks like proper headings, title tags, font size of the content, proper formatting of the points in your content, setting up image size etc. On-page SEO helps your content rank high in SERPs and thereby stand a better chance to gain a lot of traffic to your blog.
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Link building is an important factor in the overall SEO. The more backlinks you have on your post, the greater the preference you get in search engine results hence more traffic to your blog. If you don’t do link building then, you are losing out traffic to your site.
You can also read: Top 10 Influencer Networks to work with in 2023
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I have managed to bumble along and achieve most of these. I focus on trying to write engagingly and present my view of whatever I'm presenting entertainingly with great photos. Not everyone is interested in the same things as me but if they should end up on a post they will hopefully enjoy it.
Hi Gillie, yes, it takes time to master all these but with one step you take, you are on the road to successful blogging.
Yikes i am guilty of a lot of these!!! Thanks for sharing!!!
Hey Renee, great having you visit again. I hope you learned much from the post. welcome.
This is a great list of common blogging mistakes. The point of "Writing just for Search Engines" is so important from my perspective. I enjoy reading and taking in new information, except for when I come across articles that's wayyy to long with repetitive information. Thanks for this list :)
Hi Yechen, I appreciate your insightful feedback. Welcome.
Great article. I definitely have to work on my SEO and backlinks.
Hi Kathy, thanks for reading. If you would like more information on SEO, let me know.
Link building is one of the things I struggle with... would love you to write about how to best do this!
I have two posts on link building that I think can be of help to you: https://businessandlifetips.com/2017/07/14/10-effective-ways-building-links-blog/ and https://businessandlifetips.com/2018/09/14/how-to-bootstrap-backlink-building-with-social-media-outreach/
This is so true. I have been trying to help some friends to try this kind of activity but most of them quit after not seeing any result after a couple of weeks. Despite trying to explain that we need to continue learning and working on it, i could not control them. The guides you provided herein are very informative.
Hi Sharon, I totally agree with you. It takes time, persistence and hard work to succeed online.
I've made at least 6 of these mistakes. I'm learning :)
Hi Louise, thanks for visiting. Keep learning.
Fantastic advice! Consistency is key, and I love your tips about promotion! :)
Hey Stephanie, thanks for reading!
Great post! I'm still working on my SEO!
HI Manda, I appreciate your feedback.
I just started by blog last month and it is good to be reminded with these tips.
Hi Alison, thanks for dropping by.