Most bloggers fail simply because they can’t drive traffic to their blogs. Bloggers who succeed will tell you that they spend more time promoting their content than writing. Writing quality content without making it known to the relevant audience is one of the biggest mistakes made by bloggers. In this article we are going to look at ways in which you can promote your blog content freely.
Sites like Quora , Yahoo answers, Facebook groups and any other Social media communities etc. can be a good source of traffic, all you need to do is to participate in relevant popular discussions and occasionally include a link back to your blog.
You can boost your readership by using #hashtags when promoting your articles on social media. By using relevant hashtags you make your content easy to discover when people search for content in your niche and this can benefit you should the hashtag trend while using it.
You can also read: Content Promotional Communities that every Blogger needs.
Research has shown that the success of a viral campaign can be influenced by the time that campaign started. Find out the best time to post an article on your blog and use this knowledge to effectively promote your content.
Research shows that articles with images get 94% more views compared to articles without images. Ensure that every article on your blog includes one or more relevant and appealing images, and this will significantly boost traffic to your blog.
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You can also read: 10 Common Mistakes made by bloggers
Since only a small percentage of your Twitter followers will engage with your tweet, make it a habit to occasionally re-tweet your old blog posts to increase the engagement with your followers. Most successful bloggers routinely share their old articles, this ensures that people who did not see their content at first will see it later.
From research, most web users won’t read more than 28% of words on a website. This means that, while having longer, comprehensive posts will help your search engine rankings, it won’t increase the chances of your content being read. Note that the more people read your content, the more shares it has, and hence more traffic. It is advisable to write your content for scanners by using Headings and subheadings, bold italics, numbering and bullets. This way you make your blog content more presentable and scannable, boosting traffic to your blog.
Ask your readers what content they want to read about the most and create your content based on popular demand.
Taking write measures when it comes to SEO can double your blog traffic within a short period of time. Simple tasks like using the right title tags, having a catchy description, ensuring that your site is easy to navigate etc. can lead to a significant increase in traffic to your site.
You can also read: Basic On-Site SEO Techniques for Bloggers
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If you invite others to write for you, especially if they have a much bigger reach than you do, they are more likely to share their guest post with their readers, this can result to more traffic to your blog.
If you blog constantly links to authoritative websites and resources that are relevant to your niche, Google will assume that you are a good and authoritative resource in your niche, and they will rank you better, leading into more traffic.
Internal links are part of your on-page SEO and quality internal links will impact your search rankings in the search engines. Ensure you regularly link to relevant pages and articles on your blog.
You can also read: 10 Effective ways of building links on your blog.
Focus on making valuable contributions to the forum in form of ideas, response to discussions then link back to your blog in the forum signature. This can increase the traffic to your blog.
Regularly link to other bloggers in your articles and email all of them to let them know about your articles, many of them will share your articles, resulting in lots of traffic to your blog.
You can also read: Blog and Reviews for Digital Business Marketing
The right comment on a highly authoritative blog can send you lots of traffic. Identify top blogs in your niche and start interacting and commenting on a regular basis. This will get the blogger and his/her audience to notice you and visit your blog leading to an increase in traffic.
Note that search engines are the major source of traffic to the most established blogs like Shoutmeloud. Therefore don’t ignore SEO.
Look for blog that is bigger than yours and write an article for that blog. You will be allowed to have a bio that includes a link to your site in your guest post. This can result in a lot of traffic for you.
No matter your niche, research has shown that publishing more content will always lead to an increase in traffic to your site.
Research has also shown that Google and other search engines give preference to longer, comprehensive articles. Articles that are 3000-10000 words get twice as many shares than those that are less than 1000.
The above are just but some of the ways you can promote your blog. They are more other ways some free and others paid which I haven’t mentioned. Some of them are a must do for those who want to succeed in the world of blogging. It is upon the blogger to choose which is the best way to promote his/her site.
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Thanks for the tips. I'll definitely try to implement these into my site!
Hi Chris, thanks for visiting.
These are awesome tips, especially for a new blogger. SEO is something I’m trying to figure out and tackle. The tip on longer posts is new to me. Thanks for sharing your wealth of knowledge!
Hey Stephanie, I appreciate your visit, and taking time to read!
Lots of great information here. A great read if you are inspiring blogger!
Hey Keith, thanks for visiting.
Hi John, as always great post filled with actionable tips. I just want to know, if we want to link to a big authority website, should we ask for permission from that website ? Thanks
Hi Gursimrat, yes it is recommended that you ask, but in most cases people just link without asking. Provided your site is good and in the same niche, linking without asking may not be a problem to the site you are linking to otherwise thanks for visiting.
I was unaware that longer posts gained so much more traffic. Thinking about it, it's unsurprising, but still helpful to know. Thankyou for sharing these tips! I'm going to revisit my content to see how I can lengthen it.
Hi Kristen, Yes Long posts work well if you want to gain Traffic especially from Search Engines since they boost Rankings. Thanks for reading.
Great post. Thank you for sharing at Mommy Monday Blog Post.
Hi Amy, Appreciated.
Great tips! I will be following up on some. Thank you. Visiting today from the Traffic Jam link up.
Most welcomed.
Nice tips. I can see there is a lot of reading here for me!
Hi Alicia, I appreciate your visit.
Very helpful article. I do interviews once in a month. Does that count?
Yes, if conducted well, interviews is another good way to promote your blog.
It promotes
i’ve mostly been focusing on facebook and pinterest but i will definitely check out these other network sites you mention as i’m not too familiar with them. thanks for the info!
Hi Ashram, I appreciate your visit. It is always good to try out others too, until you find out what works and what doesn't.