Most bloggers fail simply because they can’t drive traffic to their blogs. Bloggers who succeed will tell you that they spend more time promoting their content than writing. Writing quality content without making it known to the relevant audience is one of the biggest mistakes made by bloggers. In this article we are going to look at ways in which you can promote your blog content freely.
Identify top communities and Q & A sites in your niche
Sites like Quora, Yahoo answers, Facebook groups and any other Social media communities etc. can be a good source of traffic, all you need to do is to participate in relevant popular discussions and occasionally include a link back to your blog.
You can also read: Content Promotional Communities that every Blogger needs.
Leverage hashtags when promoting your articles on social media
You can boost your readership by using #hashtags when promoting your articles on social media. By using relevant hashtags you make your content easy to discover when people search for content in your niche and this can benefit you should the hashtag trend while using it.
Master the best time to post
Research has shown that the success of a viral campaign can be influenced by the time that campaign started. Find out the best time to post an article on your blog and use this knowledge to effectively promote your content.
Use images in all your blog posts
Research shows that articles with images get 94% more views compared to articles without images. Ensure that every article on your blog includes one or more relevant and appealing images, and this will significantly boost traffic to your blog.
You can also read: 10 Common Mistakes made by bloggers
Retweet old articles
Since only a small percentage of your Twitter followers will engage with your tweet, make it a habit to occasionally re-tweet your old blog posts to increase the engagement with your followers. Most successful bloggers routinely share their old articles, this ensures that people who did not see their content at first will see it later.
Write for the scanner
From research, most web users won’t read more than 28% of words on a website. This means that, while having longer, comprehensive posts will help your search engine rankings, it won’t increase the chances of your content being read. Note that the more people read your content, the more shares it has, and hence more traffic. It is advisable to write your content for scanners by using Headings and subheadings, bold italics, numbering and bullets. This way you make your blog content more presentable and scannable, boosting traffic to your blog.
Listen to your readers
Ask your readers what content they want to read about the most and create your content based on popular demand.
Implement basic SEO
Taking write measures when it comes to SEO can double your blog traffic within a short period of time. Simple tasks like using the right title tags, having a catchy description, ensuring that your site is easy to navigate etc. can lead to a significant increase in traffic to your site.
You can also read: Basic On-Site SEO Techniques for Bloggers
Invite others to guest post on your blog
If you invite others to write for you, especially if they have a much bigger reach than you do, they are more likely to share their guest post with their readers, this can result to more traffic to your blog.
Link to authoritative sources
If you blog constantly links to authoritative websites and resources that are relevant to your niche, Google will assume that you are a good and authoritative resource in your niche, and they will rank you better, leading into more traffic.
Use Internal links
Internal links are part of your on-page SEO and quality internal links will impact your search rankings in the search engines. Ensure you regularly link to relevant pages and articles on your blog.
You can also read: 10 Effective ways of building links on your blog.
Promote your blog on top forums in your niche
Focus on making valuable contributions to the forum in form of ideas, response to discussions then link back to your blog in the forum signature. This can increase the traffic to your blog.
Feature other bloggers in your articles and ask them to share
Regularly link to other bloggers in your articles and email all of them to let them know about your articles, many of them will share your articles, resulting in lots of traffic to your blog.
Comment on other blogs
The right comment on a highly authoritative blog can send you lots of traffic. Identify top blogs in your niche and start interacting and commenting on a regular basis. This will get the blogger and his/her audience to notice you and visit your blog leading to an increase in traffic.
Optimize your blog for search engines
Look for blog that is bigger than yours and write an article for that blog. You will be allowed to have a bio that includes a link to your site in your guest post. This can result in a lot of traffic for you.
Publish more articles
No matter your niche, research has shown that publishing more content will always lead to an increase in traffic to your site.
Publish longer content
Research has also shown that Google and other search engines give preference to longer, comprehensive articles. Articles that are 3000-10000 words get twice as many shares than those that are less than 1000.
The bottom line
The above are just but some of the ways you can promote your blog. They are more other ways some free and others paid which I haven’t mentioned. Some of them are a must do for those who want to succeed in the world of blogging. It is upon the blogger to choose which is the best way to promote his/her site.