As a blogger, you do everything right to make sure that your content is good and of high quality, but one thing keeps you back in your tracks, and that is traffic. Traffic numbers matters so much to a blogger because this is what determines your success online. In this article we are going to look at some of the reasons that may be contributing to the low blog traffic.
You write more than you promote
Though creating a blog post say weekly has high chances of generating a flow of organic traffic, it is not guaranteed. Please note that no matter how good your content is, if you have no website or brand authority, then no one will find it in search engines or news feed. It is advisable that you spend 80% on content promotion, and 20% on creation. There are so many ways to promote your content, using social media is one of the most commonly used ways.
Also read:
- 18 Free ways to promote your blog
- How to drive free traffic to your blog
- How to improve the Readership of your blog
Your site user experience is bad
If your site isn’t friendly, no one will want to visit it, no matter how great your content might be. If you publish something your audience wants to read, they may opt to go somewhere else for the same information just because your site is unfriendly to them. You can fix this by improving on the performance of your site in terms of loading time. Make sure it takes not more than 3 seconds to fully load. Don’t use intrusive pop ups that block the reader from reading the content. Ensure your blog design is good and enables the users to navigate to different web pages easily and lastly make sure your site is mobile responsive, this will also ensure that you rank in the mobile SERPs.
Also read: How to Improve the WordPress Site Speed & Performance
You aren’t active on social media
Note that social media plays a big part in traffic generation besides the search engines. If you can build your presence on social media networks by growing your followers and engaging with them, then you will benefit from the large traffic generated by these networks. Facebook groups if well use can drive large traffic, I personally use them and have seen my traffic skyrocket. Find groups in your niche and join, read the rules before doing anything then engage the members by making contributions through: asking questions, commenting while dropping links from your blog where necessary Pinterest is also another good source of traffic, try as much as possible to join group boards, this is where big traffic comes from. There are other online communities that you can join besides Facebook groups, here I would recommend you read: Content Promotional Communities.
Recommended Articles & Resources:
Your Content is not of high quality
If you write posts without enough research, with little to no helpful information, then people won’t find a good reason why they should visit your site. Note that driving traffic is one thing, getting them to stay is another. Make sure your content is of high quality to keep your readers yearning for more. You can write high quality content that is optimized for the web at the same time by doing the following:
- Using Bold and italics for emphasis
- Including images or multimedia within your content
- Backing up your claims with proof, links and sources
- Using Short paragraphs
- Using keyword tools to find highly searched phrases
- Exploring online communities to find questions being asked in your niche
If you study your target audience carefully, you will find the right topics to write about, which will translate to more traffic to your blog.
You are using keywords that are out of scope
While writing good content is the best thing to do, there is no guarantee that you will be able to achieve high rankings. The SERPs will give the top rankings to authority websites such as Entrepreneur or Ebay. So if you are targeting highly sort keywords, there are chances that you may never come near to the top 10 ranking. To solve this, you can use targeted long-tail keywords. If your aim is building an authority site, then it will take time for you to rank but you can keep doing the right things with regard to SEO and content creation.
Related: How to increase your blog traffic and views
Your blog is not optimized for search engines
If you site is optimized for search engines, you stand a chance to benefit from free traffic coming from search. Without implementing SEO on your site, then you stand almost zero chance of appearing in the search. To optimize your site, you need to install and configure a SEO plugin like Yoast. You also need to install Google Analytics, Search Console and a XML sitemap. Google analytics allows you to track your site’s overall traffic. The search console allows you to keep track of your search presence and the XML sitemaps provide a way for Google bots to crawl your site.
Read more on SEO:
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You have no or poor backlinks
Note that backlinks plays a very important role when it comes to SEO and search rankings. Most web pages that rank in the top 4 SERPs usually have-quality links directing browsers to them. They also have authority, meaning that their link profile consists of dozens of backlinks from their industry’s best. If you have no links on your site, then that could be the reason you don’t have any traffic from search. You can solve this problem by simply commenting on other blogs, guest blogging while linking back to your site.
Also read: 10 Effective and Safe ways of building links on your blog
Your headlines aren’t click-worthy
The headlines are the first thing any internet user will see before they make the ultimate decision of whether to visit your site or not. If your headlines are not compelling, chances are that you won’t get many clicks. There is an easy formula you can employ for a clickable headline → number +adjective + keyword + promise
For example: 10 Tested & Proven ways of list building that will triple the number of your subscribers.
The Bottom Line
Having a reliable traffic to your site, is not an overnight job, but it is a continuous process that requires hard work. All you need to do is learn how it is done.
Related articles:
- Content Marketing Mistakes you should avoid as a blogger
- 9 Creative Marketing Strategies you can’t live without as a Blogger
- 7 Blogging Tools that every Professional Blogger needs
- 12 Content marketing tools for Bloggers
Comments
401 responses to “8 Reasons your Blog Traffic is very Low and How to Fix it”
Great tips! thanks for sharing
Welcome.
This was insanely helpful! I didn’t even think of content creation versus promotion ratio.. thanks 🙂
Welcome.
I’ve learned the hard way that you should promote more than you post! I like that formula for a good title as sometimes I struggle with them.
Hi Dyana, I appreciate your feedback, welcome.
These tips are really helpful, ill need to readjust how I promote myself thats for sure!
Hi Emma, am grateful for your comments.
This is great! I always start with good content and then go back and work on SEO when I’m writing but the keywords seem to make everything sound unnatural. Finding a balance between SEO and writing naturally can be difficult but both are necessary.
Hi Mercy, thanks for those insightful comments. Yes,finding the balance between SEO and quality content that is appealing to readers is very important because, you are writing for people not robots.
I’m still learning as I go. Thanks for sharing
Welcome.
Your blogs are always so helpful. Thanks for breaking things down to a very understandable level.
Grateful for dropping by. Welcome again.
This is a very helpful article. I finally have enough content on my site and am just starting to really pursue promotion. Thank you for all the tips and helpful links.
Hi, I appreciate for commenting on this post.
These are great tips! Thanks for sharing.
Hi, welcome.
This post was very helpful. I am just starting to work on promotion now that my blog has a few good articles. I appreciate all the tips and links to additional information.
Hi Katherine, am grateful for your comments.
Thank you for this post. I am really struggling with my blog right now and trying to read as many of these informative pieces as I can to help determine where I might be going wrong. I am on social media but trying to figure out how much I should be posting because it really doesn’t seem like I have enough true followers (not just dead numbers) to make a difference. I will try to work on making my site more user friendly but I hope that I can start seeing at least SOME positive results sometime soon because I just don’t want to start losing hope. Thank you again and sorry for dumping my innermost thoughts on you!
Hi, I think for you to be successful with social media, you need to strategize. Posting directly on your social media account wall, won’t drive a reasonable traffic to your blog. Try to join Facebook groups in your niche and Pinterest Group boards, that is what drives big traffic. You can post directly on facebook group walls if they allow or use promotional threads if they are available in the groups. Also you can engage members by answering questions while linking them to your blog. I get 80 % of my traffic from facebook groups, so it is a good place to start. Also timing is very important, try to get the time when your target audience is most active, then plan to be posting around that time. I hope this helps.
Great post!! I think I really need to get even more active on social media — it’s such a great tool!
Grateful for your comments.
Great advice! This post is very informative.
Appreciated.
This was very informative. Thanks!
Welcome.
Great post! It’s so much more than writing. I’ll keep this in mind!
Hi Angela, welcome again.
This is extremely helpful
Hi Ann, appreciated.
Great tips, thank you!
Welcome.
This is super helpful!!
Thanks Ellie.
Thanks for the great tips! I’m still trying to figure out SEO…
Hi, I would suggest that you try Yoast plugin, it guides you, and with time you get to understand what SEO is.
Really helpful post! I’ve been working a lot harder at promotion recently and can definitely see an increase but need to keep going! 🙂
Hi, am really grateful for your comments. Yes blogging requires so much work from your side, keep working and success will find you on the way.
Thanks for these good advises! I just started to get serious with my blog and ever since I started to engage with other I have seen more traffic. My biggest problem I think has to be quality of my language as I write in english and my SEO that I totally ignore. Once I have time to improve those two hopefully I will get even ore traffic.
Hi, thanks for your comments, don’t worry the more you blog the better you become. So keep working.
Useful tips, thanks 🙂 I’ll definitely be implementing a few of thme
Welcome.
Love these suggestions – I think it’s the backlinks I have to work on 🙁
Hi Rosanna, am grateful for dropping by, Yes backlinks are important especially when it comes to ranking in search engines.
Learnt a lot! working on the SEO thing now!
Hi June, appreciated.
All valid points. Our content is good but I’m worried our site is slow. We use a lot of photos. Any advice for this?
Hi, am grateful for your comments. You can install the WP Smush plugin, I use it on my site (wordpress), this plugin reduces the image file sizes hence improving the performance of your site which leads to a boost in SEO.
Thank you for this post. I’m not sure I completely understand stand what your saying about back links.
Hi Jeff, you can read the post I have recommended on Building links, 10 Effective ways of building links on your blog. If you have further questions, please feel free to contact me.
Ah makes sense. Thank you.
Welcome.
Definitely a few things here to keep an eye on when it comes to your traffic. Some of these things are obvious and well known to most bloggers, but some are easy to miss.
Hi Vladimir, yes, most experienced bloggers know most of these tips and tricks, but we have a big number of new bloggers coming up everyday, that need to be educated as well.
Great tips, thanks!
Welcome.
Great post, will be saving this one!
Hi Laura, welcome.
Super informative! Thanks for sharing – will be sure to try and implement what you said 🙂
Hi, thanks for passing by, indeed am grateful for your comments.
I always enjoy coming across your blog posts via Facebook blogging groups. Your tips are always useful!
Hi Mia, thanks for visiting again, am grateful for your nice comments.
Writing good quality content is must for any blog to get huge traffic.
Thanks for sharing these tips, John.
Hi Liton, welcome.
Thanks for the post! Saving to my blogging tips board on Pinterest! I should be taking advantage of promotion more, but really lack organization skills. Yikes! I am learning though. Blogging is such a learning curve, but I love every minute of it! 🙂
Hi, thanks for your insightful comments.
All key points for a successful blog! And great reminders of a few things I need to work on! Thanks for the informative read!
Hi, thanks for dropping by, your comments are highly appreciated.
This is a great post. Very informative. Thank you!
Hi David, thanks for dropping by. Your comments are appreciated.