Though there are various reasons why people blog, the main ones are: Passion of writing i.e. to share with the world what you know and to make money on your blog. Successful blogging needs dedication and patience on the part of the blogger. In this article we look at some of the reasons why bloggers fail in their first year.
Failing to promote the blog posts
Writing quality content without promoting it to the desired audience is one of the biggest mistake that any blogger can ever make. Getting people to read your content should be your main goal after hitting that publishing button. You should have plans and strategies on how to drive traffic to your blog way before you even publish your content. This will ensure that your content reach the right audience. Promotion may involve sharing it on Social media (Facebook, G+, Twitter, Pinterest), submitting your articles to news feeds on popular websites. You can also submit your articles to Bookmarking sites like Pearltrees, Reddit, Digg, Stumbleupon, Bizsugar, Flipboard etc. Promoting quality content to reach the target audience is the key to successful blog. You can also read:
- How to drive free traffic to your blog
- 8 Reasons your blog traffic is very low and how to fix it
- 18 Free ways to promote your blog
Choosing not to write on your core niche
Passion is what keeps a person going even when things don’t seem not to be working. When you pick a niche that you are not passionate about, you will notice that, with time your drive towards it slowly deteriorates, this may include number of your posts you write over a given period of time reducing, or the quality going down. This will translates to reduction of the number of visitors to your site, and in some cases, your readers may stop completely from visiting your site. Therefore it is paramount you pick on a niche that you are passionate about to ensure that you don’t get run out of content or drive to keep writing quality content.
Blogging only for money
Making money on your blog shouldn’t be the main reason why you started your blog. When you are starting out on your blogging journey, your main focus should be growing your blog through writing of quality content then promoting it to the right audience. With a good blog, that has enough quality content and traffic then you can think of monetizing it. Successful blogging requires discipline and perseverance.
Not learning basic SEO
SEO is one important part of successful blogging. Optimizing your site for search engines is one aspect that is looked down by most new bloggers simply because most of them believe that is a difficult area that only tech savvy people can handle. SEO is something that anyone can easily learn and start implementing it immediately on his/her blog. I would recommend you read the following articles on SEO:
Running many blogs
Running plenty of blogs can be a challenging and daunting task. Blogging involves so many tasks like: Coming up with articles to write on through say research, writing, publishing and promoting the content. All these tasks are time-consuming, and can be very challenging if you have many blogs that you are running at the same time. It is better you focus on one blog but if you must have more than one, then ensure that it doesn’t affect the quality of content that you publish and promote.
Writing just for the search engines
Though search engines play an important role in driving free traffic to your blog, it is not advisable to write your content just for the search engines. Your readers should be the main focus. Try to find a balance between writing articles that your readers can open & read and at the same time rank high in search engines.
Not putting enough focus on quality
Try as much as possible to write original content, that you have done enough research on and you can back it up with relevant sources. Quality content is what keeps your visitors coming to your site since they know they will learn something new from your posts.
Not keeping up with the latest developments
When you stop learning new things, then you would not be at par with the current trends and latest developments in your industry or niche. What you know may become outdated. When your visitors recognizes this, then they may stop visiting your site. Therefore keep learning, especially on the niche you are writing about.