Though there are various reasons why people blog, the main ones are: Passion of writing i.e. to share with the world what you know and to make money on your blog. Successful blogging needs dedication and patience on the part of the blogger. In this article we look at some of the reasons why bloggers fail in their first year.
Writing quality content without promoting it to the desired audience is one of the biggest mistake that any blogger can ever make. Getting people to read your content should be your main goal after hitting that publishing button. You should have plans and strategies on how to drive traffic to your blog way before you even publish your content. This will ensure that your content reach the right audience. Promotion may involve sharing it on Social media (Facebook, G+, Twitter, Pinterest), submitting your articles to news feeds on popular websites. You can also submit your articles to Bookmarking sites like Pearltrees, Reddit, Digg, Bizsugar, Flipboard, etc. Promoting quality content to reach the target audience is the key to successful blog.
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Passion is what keeps a person going even when things don’t seem not to be working. When you pick a niche that you are not passionate about, you will notice that, with time your drive towards it slowly deteriorates, this may include number of your posts you write over a given period of time reducing, or the quality going down. This will translates to reduction of the number of visitors to your site, and in some cases, your readers may stop completely from visiting your site. Therefore it is paramount you pick on a niche that you are passionate about to ensure that you don’t get run out of content or drive to keep writing quality content.
Making money on your blog shouldn’t be the main reason why you started your blog. When you are starting out on your blogging journey, your main focus should be growing your blog through writing of quality content then promoting it to the right audience. With a good blog, that has enough quality content and traffic then you can think of monetizing it. Successful blogging requires discipline and perseverance.
SEO is one important part of successful blogging. Optimizing your site for search engines is one aspect that is looked down by most new bloggers simply because most of them believe that is a difficult area that only tech savvy people can handle. SEO is something that anyone can easily learn and start implementing it immediately on his/her blog. I would recommend you read the following articles on SEO:
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Running plenty of blogs can be a challenging and daunting task. Blogging involves so many tasks like: Coming up with articles to write on through say research, writing, publishing and promoting the content. All these tasks are time-consuming, and can be very challenging if you have many blogs that you are running at the same time. It is better you focus on one blog but if you must have more than one, then ensure that it doesn’t affect the quality of content that you publish and promote.
Though search engines play an important role in driving free traffic to your blog, it is not advisable to write your content just for the search engines. Your readers should be the main focus. Try to find a balance between writing articles that your readers can open & read and at the same time rank high in search engines.
Try as much as possible to write original content, that you have done enough research on and you can back it up with relevant sources. Quality content is what keeps your visitors coming to your site since they know they will learn something new from your posts.
When you stop learning new things, then you would not be at par with the current trends and latest developments in your industry or niche. What you know may become outdated. When your visitors recognizes this, then they may stop visiting your site. Therefore keep learning, especially on the niche you are writing about.
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Great tips! Being in my first year of blogging for my new website (www.emulatingemily.com), these are all really helpful in keeping my attention focused on mistakes I may be making. :-)
Hi Emily, I appreciate your visit, am too on a learning curve. This is my first year of blogging. The more you blog, the better you become at it.
I think Sharebloc is for sale.
Yeah.
Hi John,
Tweeted, following you, and I am off to read your SEO post you linked to. I am waiting for my tech guy to speed up my site. In the meantime, my SEO efforts seem to be pretty futile.
Janice
I think SEO is not a predictable way of getting traffic, but I understand it takes time to rank, In the meantime you can leverage on social media for traffic, though it requires so much time of promotion.
We're my comments in your spam folder?
I use Akismet plugin, so all comments coming to my posts go to the spam folder first. I have to mark them as, "not spam", to be seen.
I use that plugin too but all my comments don't go straight to spam. Thanks for taking it out.
Thanks for sharing this post. I am learning but I must say, I have learnt a great deal today. Promoting my blog is what I've failed to do since I started but now I'm catching up. I would love to monetise my blog but at the moment I feel there is a lot to learn and I am not in a rush. Again, thanks for the insightful post.
Hi, its good you are taking time to grow your blog. That should be the main focus when you are starting out. Money will come with time, since it all depends on the traffic otherwise thanks for your comments.
Some good pointers here! very useful
Welcome.
Great writing,very informational
Appreciated.
Great tips. Promoting your blog is very important and content have to be high quality.
Hi, thanks for dropping by again and for your comments on the post. Welcome.
Great post, with great tips and links to extremely helpful resources! Learned a lot!
Hi, your comments are appreciated.
Great advice. New blogger here. It's important to keep all of these in mind!
Hi, thanks for your visit. Welcome.
Great tips you are having here. I think failure to promote a blog is the major thing. Which is why I offer a free 7 days training on how to promote a blog.
A great article you are having here.
Hi Patrick, am grateful for your comments. Welcome.