Having high quality content that reaches the desired audience is one of the main goals of any blogger out there. In this article, we look at some of the most effective ways to get the best results with your blog posts.
Create a content strategy
Having a documented content strategy keeps your content creation on track. A strategy helps you plan what you need to create, visualize what you already have and know how to use your content to its fullest potential. A strategy also helps you schedule your content creation, publication and shares on the social media. A strategy must have goals like a desired percentage increase in traffic.
Share on social media
Social media networks provides a better way to reach a wider audience for your content. Find the right time and days when your audience are most active and post your content during those times. Since the life time of content on social media is very short, it is advisable to share content multiple times for a greater audience reach.
Create visual content
Images have an incredible influence on engagement levels. Create content that is visual by nature, such as infographics and slide shares. Include visual graphics in your blog posts to enhance your content. I personally use Canva to create my blog posts images. Ensure you have the right sizes of images that can easily be shared on the social media.
Become an authority in your field/industry
When you become an authority in your niche or industry, your audience look to you for insights and opinions on what matters in your field. Your blog or website gives you a platform to showcase your industry expertise and build a reputation. You can become an authority in your field by:
- Answering questions that your audience have
- Providing solutions to the problems your audience faces
- Being genuine & human by writing content that people find helpful and can relate with.
Create a regular schedule of content publication within your content strategy. Remember consistency is a key component of effective content creation.
Have a call to action strategy
Make sure your audience knows how to take the next step from passive reader to engage follower. Use an appealing language, colors, and size when creating calls to action, this motivates your audience and creates a feeling of anticipation e.g. Download a Free E book, Grab your Free Course, Sign up for our Free email newsletter etc. This conveys the value behind the offer.
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Amplify peer content
Create content that draws attention to other experts in your niche or industry. This will help you build valuable relationships within your industry.