Having high quality content that reaches the desired audience is one of the main goals of any blogger out there. In this article, we look at some of the most effective ways to get the best results with your blog posts.
Having a documented content strategy keeps your content creation on track. A strategy helps you plan what you need to create, visualize what you already have and know how to use your content to its fullest potential. A strategy also helps you schedule your content creation, publication and shares on the social media. A strategy must have goals like a desired percentage increase in traffic.
Social media networks provides a better way to reach a wider audience for your content. Find the right time and days when your audience are most active and post your content during those times. Since the life time of content on social media is very short, it is advisable to share content multiple times for a greater audience reach.
Images have an incredible influence on engagement levels. Create content that is visual by nature, such as infographics and slide shares. Include visual graphics in your blog posts to enhance your content. I personally use Canva to create my blog posts images. Ensure you have the right sizes of images that can easily be shared on the social media.
Related: 9 Effective Ways of Repurposing Content for Best Results
When you become an authority in your niche or industry, your audience look to you for insights and opinions on what matters in your field. Your blog or website gives you a platform to showcase your industry expertise and build a reputation. You can become an authority in your field by:
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Create a regular schedule of content publication within your content strategy. Remember consistency is a key component of effective content creation.
Make sure your audience knows how to take the next step from passive reader to engage follower. Use an appealing language, colors, and size when creating calls to action, this motivates your audience and creates a feeling of anticipation e.g. Download a Free E book, Grab your Free Course, Sign up for our Free email newsletter etc. This conveys the value behind the offer.
You can also read: How to promote your blog with Social media
Create content that draws attention to other experts in your niche or industry. This will help you build valuable relationships within your industry.
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I definitely agree with these!! Especially social media - it's free marketing, you have nothing to lose ;)
I personally get more than 80% of my traffic from social media, so its worth the effort promoting content there, but you need to have a strategy like which groups to join, and how & when to share you content.
Great read. I need to share this with my team!
Hi Dena, thanks very much.
great tips :)
I think visuals are key for success for sure!
Yes, articles with images get more engagements than those without them otherwise thanks for commenting on this post.
Thank you for these tips. I am working harder at the visual content aspect.
Hi Clarissa, thanks for dropping by. All the best.
Hi John,
Thanks for the reminders. I remember to include influencers in my posts but forget to send it to them and ask them to share! Tweeted!
Janice
Hi Janice, thanks for visiting and making comments on this post.
Great advice
Welcome.
I really need to start doing content strategy. When I was a new blogger, it was easy to manage without it. But now that I'm over a year in, there's a lot going on. Thanks!
Hi Ashley, thanks for the visit, and taking time to make comments on this post.
I need these tips as I am just starting out on my blogging journey. thank you for sharing.
Welcome Denise.
These are great tips and definitely agree that creating content that answers your audiences questions is key!
Helen x
http://helenchik.com
Thanks very much for visiting.
The hardest share is usually the first one with blogging. Whenever I hit publish I make sure to share my stuff out across all my social media platforms.
Having a CTA is important too, I've seen a lot of videos where they deliver great content but totally forget about their call to action.
Thanks for putting this training together, good stuff.
Hi Reco, I agree with you, marketing is the key to successful blogging. Producing Quality content isn't just enough, you must push it to reach the desired audience.