Video marketing is one of the keys to growth of any business online. Most of the time, you will find that customers would prefer to watch a video about any given product than read about it, this is particularly because, watching a video is easier, and entertaining at the same time than just reading through the content. When your market with a video, it enables you to educate potential end-users/customers how a product works to solve problems and needs.
Some of the key reasons why you need to start employing videos in your marketing strategy whether you are promoting your content or marketing a given product include:
Most of the time content with a video is likely to be shared many more times than that without one, basically because, people share emotions, not facts and that is the reason why most social networks encourage video content e.g. Instagram allows a 60 second videos & Instagram stories allows video and live streaming, Twitter has Periscope which lets you stream content live etc. Using the word ” Video” in an email subject line boosts the open rates.
Putting a face on-camera allows potential clients to see who you are, identify with you personally and build trust without even meeting you in person. Remember, building and maintaining trust with your prospects and current customers is usually a top priority of any business.
Related: The Impact of Videos on Digital Marketing
People easily relate with someone they can trust, and this can be achieved through video marketing. Video marketing enables you to build a brand about any given niche or product.
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You can also read: Content Marketing Mistakes
Going by the positive numbers that come in with the video marketing say engagement rates or the traffic, you can plan to project ahead of the curve and focus on what drives engagement and do it better. This will bring more other benefits like increase in sales conversions.
From various researches done, 70% of people who watch a video to learn more about a given product, will subsequently buy it, this means that videos play a key role in driving sales therefore they should be given an important consideration in a marketing strategy.
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Confirmed! I've recently begun to experiment and short videos are great! Scary at first, but really easy to connect with and help out your audience.
Hey Alison, glad to hear that. Thanks for visiting.
Insightful post!
Thanks for reading.
I'm integrating more videos on my blog this year. Great post.
Hi Rachel, thanks for reading.
I do enjoy a mixture of video and written. You did make great points here.
I appreciate your feedback.
As someone who is getting ready to bring my blog to YouTube I found this very helpful!
Hi Steven, glad that you found this post useful. All the best in the new year.
Agree 100%! I always insert video on my blogs and my posts! It helps, organic views add up!
Exactly, videos increases engagement rates on content. Thanks for reading.
I'm just about to start using videos with the new year and this gives me all the more motivation! ;) thank you.
Welcome.
Thank you so much!! I've been thinking about creating videos. This encourages me to take the plunge....
Hi, most welcomed.
This is great. I have been thinking more and more about adding video content to my blog and this has just confirmed for me that i absolutely need to! Thanks.
Hi Toni, thanks for the nice feedback. Most welcomed.
Thank you so much for this clear and helpful post. It definitely holds true in my experience, although I haven't used video on all the platforms you mention. I always look forward to reading your content and learning from it!
Hi Sara, thanks for visiting. Am glad that you found this article helpful. Welcome.