Video marketing is one of the keys to growth of any business online. Most of the time, you will find that customers would prefer to watch a video about any given product than read about it, this is particularly because, watching a video is easier, and entertaining at the same time than just reading through the content. When your market with a video, it enables you to educate potential end-users/customers how a product works to solve problems and needs.
Some of the key reasons why you need to start employing videos in your marketing strategy whether you are promoting your content or marketing a given product include:
Most of the time content with a video is likely to be shared many more times than that without one, basically because, people share emotions, not facts and that is the reason why most social networks encourage video content e.g. Instagram allows a 60 second videos & Instagram stories allows video and live streaming, Twitter has Periscope which lets you stream content live etc. Using the word ” Video” in an email subject line boosts the open rates.
Putting a face on-camera allows potential clients to see who you are, identify with you personally and build trust without even meeting you in person. Remember, building and maintaining trust with your prospects and current customers is usually a top priority of any business.
Related: The Impact of Videos on Digital Marketing
People easily relate with someone they can trust, and this can be achieved through video marketing. Video marketing enables you to build a brand about any given niche or product.
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You can also read: Content Marketing Mistakes
Going by the positive numbers that come in with the video marketing say engagement rates or the traffic, you can plan to project ahead of the curve and focus on what drives engagement and do it better. This will bring more other benefits like increase in sales conversions.
From various researches done, 70% of people who watch a video to learn more about a given product, will subsequently buy it, this means that videos play a key role in driving sales therefore they should be given an important consideration in a marketing strategy.
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Thank you for the great info.lovely article.
Welcome.
Great read!! And it is all very true! Any tips on how to get over the fear of being infront of the camera? LOL!
You overcome fear by facing it. So my simple advice is... just start.
Great post. Years ago they said video would be taking over, now it's all coming together. Video does get more engagement let alone builds trust.
I have made a correction, it is 10-20 sec not mins
Thanks for visiting.
Great advice. I'm new to blogging and incorporating videos into my blogs if definitely on my list. Do you have any advice on what length the video should be?
I think you can start short videos say 10-20 sec, and see the engagements, then improve on as you move forward if necessary.
Ok, thank you :-)
Everything in your post rings so true, especially for newer bloggers trying to gain a following
Thanks For visiting, Most welcomed.
Thanks for the advice. It's a little scary. I will give it some thought.
Welcome.
I agree video allows a connection that text cannot, but many bloggers are camera shy!
Hi, thanks for dropping by.
“Great post. Thanks for sharing.”
“Nice article. Keep it up”.
Most welcomed.
Such a great and thoughtful post! I've been looking into doing more with video and now I think I might!
Am glad that you found this article helpful. Thanks.
Something I still need to do...
Am grateful for your visit. Welcome.