Video marketing is one of the keys to growth of any business online. Most of the time, you will find that customers would prefer to watch a video about any given product than read about it, this is particularly because, watching a video is easier, and entertaining at the same time than just reading through the content. When your market with a video, it enables you to educate potential end-users/customers how a product works to solve problems and needs.
Some of the key reasons why you need to start employing videos in your marketing strategy whether you are promoting your content or marketing a given product include:
Most of the time content with a video is likely to be shared many more times than that without one, basically because, people share emotions, not facts and that is the reason why most social networks encourage video content e.g. Instagram allows a 60 second videos & Instagram stories allows video and live streaming, Twitter has Periscope which lets you stream content live etc. Using the word ” Video” in an email subject line boosts the open rates.
Putting a face on-camera allows potential clients to see who you are, identify with you personally and build trust without even meeting you in person. Remember, building and maintaining trust with your prospects and current customers is usually a top priority of any business.
Related: The Impact of Videos on Digital Marketing
People easily relate with someone they can trust, and this can be achieved through video marketing. Video marketing enables you to build a brand about any given niche or product.
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You can also read: Content Marketing Mistakes
Going by the positive numbers that come in with the video marketing say engagement rates or the traffic, you can plan to project ahead of the curve and focus on what drives engagement and do it better. This will bring more other benefits like increase in sales conversions.
From various researches done, 70% of people who watch a video to learn more about a given product, will subsequently buy it, this means that videos play a key role in driving sales therefore they should be given an important consideration in a marketing strategy.
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i`m still new to blogging so i have not yet thought of video marketing but reading your post, I feel this is something I should look into.
Glad that you found this article helpful. Thanks.
Thanks for this confirmation. I'm just starting to embark on the video world, Lumen5 makes it easy for FB and loaded my first Youtube the other day.
Most welcomed.
Video show your personality and your audience can def relate better that way. Great info. Thanks for sharing
Hi Nelo, thanks for visiting.
Will definitely start doing this now. Great tips.
Welcome.
I like your website. It has a lot of useful information. Keep up the good work.
Most welcomed.
Totally agree videon is content king.
Hi Rachael, thanks for being a loyal Reader. Most welcomed.
Plus, it's great to offer videos for those who just aren't into reading :)
Yes, videos add an entertainment aspect hence attracting those people who view reading as boring.
Thanks for the handy information, this is definitely the next avenue I will pursue to help market our business. Great insight.
Hi Vicki, thanks.
This is so eye-opening! Thank you for the tips!
Thanks for visiting. Most welcomed.
great post, I enjoyed that
Welcome.