Video marketing is one of the keys to growth of any business online. Most of the time, you will find that customers would prefer to watch a video about any given product than read about it, this is particularly because, watching a video is easier, and entertaining at the same time than just reading through the content. When your market with a video, it enables you to educate potential end-users/customers how a product works to solve problems and needs.
Some of the key reasons why you need to start employing videos in your marketing strategy whether you are promoting your content or marketing a given product include:
Most of the time content with a video is likely to be shared many more times than that without one, basically because, people share emotions, not facts and that is the reason why most social networks encourage video content e.g. Instagram allows a 60 second videos & Instagram stories allows video and live streaming, Twitter has Periscope which lets you stream content live etc. Using the word ” Video” in an email subject line boosts the open rates.
Putting a face on-camera allows potential clients to see who you are, identify with you personally and build trust without even meeting you in person. Remember, building and maintaining trust with your prospects and current customers is usually a top priority of any business.
Related: The Impact of Videos on Digital Marketing
People easily relate with someone they can trust, and this can be achieved through video marketing. Video marketing enables you to build a brand about any given niche or product.
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Going by the positive numbers that come in with the video marketing say engagement rates or the traffic, you can plan to project ahead of the curve and focus on what drives engagement and do it better. This will bring more other benefits like increase in sales conversions.
From various researches done, 70% of people who watch a video to learn more about a given product, will subsequently buy it, this means that videos play a key role in driving sales therefore they should be given an important consideration in a marketing strategy.
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Thank you for sharing! I have been on youtube much longer than I have been been blogging and I have to agree that I have noticed that the connection creating video content versus blog posts is different. There is definitely more of a connection like you say!
Thanks for dropping by. Yes, Video marketing brings in more engagements.
TOTALLY AGREE WITH THE PART Of putting your face there, it is much more personal then with all the customers
Hi, thanks for your comments.
good advice for this going ahead thing, thank you for this!
Most welcomed.
Thank you, great points. I did youtube with my blog for a while then stopped. Maybe I’ll go back to doing that again to help boost my traffic as well.
Hi Fely, thanks for visiting. Maybe, you can make improvements where necessary, for better results.