Video marketing is one of the keys to growth of any business online. Most of the time, you will find that customers would prefer to watch a video about any given product than read about it, this is particularly because, watching a video is easier, and entertaining at the same time than just reading through the content. When your market with a video, it enables you to educate potential end-users/customers how a product works to solve problems and needs.
Some of the key reasons why you need to start employing videos in your marketing strategy whether you are promoting your content or marketing a given product include:
Most of the time content with a video is likely to be shared many more times than that without one, basically because, people share emotions, not facts and that is the reason why most social networks encourage video content e.g. Instagram allows a 60 second videos & Instagram stories allows video and live streaming, Twitter has Periscope which lets you stream content live etc. Using the word ” Video” in an email subject line boosts the open rates.
Putting a face on-camera allows potential clients to see who you are, identify with you personally and build trust without even meeting you in person. Remember, building and maintaining trust with your prospects and current customers is usually a top priority of any business.
Related: The Impact of Videos on Digital Marketing
People easily relate with someone they can trust, and this can be achieved through video marketing. Video marketing enables you to build a brand about any given niche or product.
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You can also read: Content Marketing Mistakes
Going by the positive numbers that come in with the video marketing say engagement rates or the traffic, you can plan to project ahead of the curve and focus on what drives engagement and do it better. This will bring more other benefits like increase in sales conversions.
From various researches done, 70% of people who watch a video to learn more about a given product, will subsequently buy it, this means that videos play a key role in driving sales therefore they should be given an important consideration in a marketing strategy.
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I am always telling myself that I'm going to do more video content and it never seems to happen. There was a good month that I was doing a daily challenge with my husband and we did daily video check-ins. The fact that we had a schedule to keep to made a difference.. I should probably start something like that again!
Thanks for taking time to comment on this post.
Good points. After reading this I plan to reconsider using video in my marketing for 2019.
Hi Candle, glad you found this useful. Thanks.
Very informative even though I’m petrified of filming videos. I should conquer this in the new year!
Hi Shaakira, I appreciate your feedback. All the best in your new year.
Anything concerning videos have always intimidated me but I'm determined to face my fear in 2019. I can see how so many are progressing through video marketing faster than others without like myself. Great tips and post!
Hi, true! it is always trying new ways and methods that we achieve success. Wishing you a merry Christmas and Happy New Year.
Informative and interesting post X #globalblogging
Thanks for the positive feedback. Welcome.
This info is so useful. Thanks for sharing!
Hi Enriqueta, welcome.
This is a hard one for me, mostly because I personally hate watching videos! I'm forever looking for a transcript! Ah well - you've made good points so I should definitely look into this. Thanks for linking up at Booknificent Thursday on Mommynificent.com!
Tina
Hi, It is always good to try several content marketing strategies to see what works and what doesn't otherwise thanks for visiting.
This post is super helpful! And super encouraging to me as well! Thank you so much for sharing! Blessings! :-)
Hi Tai, thanks very much. Most welcomed.
You're very welcome! :-)
This was helpful to know!
Hi Leah, thanks for dropping by.
I love putting out videos but they take a lot of time. One thing I dislike is talking to the camera so I try to avoid it ?
Hi Mercel, sometimes you have to try out new strategies that may seem challenging, to see if it brings more engagements, but if you are getting good engagements with your current strategy, then its okay too.