Video marketing is one of the keys to growth of any business online. Most of the time, you will find that customers would prefer to watch a video about any given product than read about it, this is particularly because, watching a video is easier, and entertaining at the same time than just reading through the content. When your market with a video, it enables you to educate potential end-users/customers how a product works to solve problems and needs.
Some of the key reasons why you need to start employing videos in your marketing strategy whether you are promoting your content or marketing a given product include:
Most of the time content with a video is likely to be shared many more times than that without one, basically because, people share emotions, not facts and that is the reason why most social networks encourage video content e.g. Instagram allows a 60 second videos & Instagram stories allows video and live streaming, Twitter has Periscope which lets you stream content live etc. Using the word ” Video” in an email subject line boosts the open rates.
Putting a face on-camera allows potential clients to see who you are, identify with you personally and build trust without even meeting you in person. Remember, building and maintaining trust with your prospects and current customers is usually a top priority of any business.
Related: The Impact of Videos on Digital Marketing
People easily relate with someone they can trust, and this can be achieved through video marketing. Video marketing enables you to build a brand about any given niche or product.
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You can also read: Content Marketing Mistakes
Going by the positive numbers that come in with the video marketing say engagement rates or the traffic, you can plan to project ahead of the curve and focus on what drives engagement and do it better. This will bring more other benefits like increase in sales conversions.
From various researches done, 70% of people who watch a video to learn more about a given product, will subsequently buy it, this means that videos play a key role in driving sales therefore they should be given an important consideration in a marketing strategy.
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I think its a good idea,I have never thought about this before..Thank You for bringing this infront of me..
Welcome.
Seems like videos will help make the personal connection! Love it
Hi Anissa, thanks for dropping by again. Most welcomed.
Thank you for your great points! I couldn't agree more!
Welcome.
This is this is great insight
Hi Grace, thanks for visiting, and commenting on this post.
Good post. Love the blog.
Welcome.
Very useful!It makes me start thinking of creating some nice videos. Thanks for the inspiration!
Most welcomed.
haven't ventured into this yet but your post makes it something i should try
Am glad that you found this article helpful. Thanks.
Good advice. I will keep this in mind when blogging. Love that the text is broken up and easy to read.
Thanks.
Great points ! Informative Thanks for sharing !
Most welcomed.
True but not all Blogger now how to create a value video. any tips, which website video editors can we use?
Hi Betty, thanks for visiting and commenting on this post. Actually we have a lot of information on internet on Video editing. Try doing search, and I hope your question will be answered.