Video marketing is one of the keys to growth of any business online. Most of the time, you will find that customers would prefer to watch a video about any given product than read about it, this is particularly because, watching a video is easier, and entertaining at the same time than just reading through the content. When your market with a video, it enables you to educate potential end-users/customers how a product works to solve problems and needs.
Some of the key reasons why you need to start employing videos in your marketing strategy whether you are promoting your content or marketing a given product include:
Most of the time content with a video is likely to be shared many more times than that without one, basically because, people share emotions, not facts and that is the reason why most social networks encourage video content e.g. Instagram allows a 60 second videos & Instagram stories allows video and live streaming, Twitter has Periscope which lets you stream content live etc. Using the word ” Video” in an email subject line boosts the open rates.
Putting a face on-camera allows potential clients to see who you are, identify with you personally and build trust without even meeting you in person. Remember, building and maintaining trust with your prospects and current customers is usually a top priority of any business.
Related: The Impact of Videos on Digital Marketing
People easily relate with someone they can trust, and this can be achieved through video marketing. Video marketing enables you to build a brand about any given niche or product.
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Going by the positive numbers that come in with the video marketing say engagement rates or the traffic, you can plan to project ahead of the curve and focus on what drives engagement and do it better. This will bring more other benefits like increase in sales conversions.
From various researches done, 70% of people who watch a video to learn more about a given product, will subsequently buy it, this means that videos play a key role in driving sales therefore they should be given an important consideration in a marketing strategy.
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Video marketing is huge! Definitely needed.. thanks for sharing this!
Hey Mila, thanks for visiting.
Great points John, this is very helpful.
Hey Crisly, thanks for being a loyal reader. Most welcomed.
You're welcome John.
Great Post... Thanks For Sharing Such a Post.
Hi Talha, most welcomed.
This is what keeps me filming and editing and promoting videos (even when I don’t even really enjoy it). I know that it builds our brand in a way that nothing else can. Thanks for helping me realize that I am on the right path!
Hi Vox, yes video marketing is a great way of building a brand online. Most welcomed.
Thank you for the great info, I used to vlog but stopped some time ago. I guess I should get back to it.
Hi Rik, am grateful for your visit. Welcome.
Very informative.. Never knew videos are so imp.. will surely try video making and keep what u say in mind
Hi Yogita, am glad that you found this article helpful. Welcome.
Video definitely makes you relate better with the audience. I need to step up my video usage.
Great advice. I am beginning to realize the power of video although it is new to me. Thank you for sharing :)
You are welcomed Shyla!
Exactly, otherwise thanks for visiting again.
I love this and will be pinning it! I am working on my first charitable project through my blog and have been giving a lot of thought to video marketing! This post is really helpful and right on time! Thanks
Thanks and most welcomed.
I was recently considering creating a video for my photography services! This has been really informative in terms of making a final decision!
Thanks Ruth, for your comments.
There is no alternative ways to get leads without videos nowadays
Yes, video marketing is the way to go.