Social media optimization (SMO) is the process of increasing publicity or awareness of a product, service, brand or event using Social media outlets and communities.
The commonly used social media types include Social networking sites (Facebook, Twitter, Instagram); bookmarking sites like(Digg, Reddit); and RSS Feeds.
Social media optimization entails optimizing a website and its contents to encourage more users to use and share links across the social networks and websites. SMO also refers to the software tools that you can use to automate the process or experts who undertake this process on your behalf.
You can also read: 9 Tools to help you manage your social media accounts
Let’s now look at ways you can implement social media optimization on your website or blog.
Although you can perform SMO yourself, it would be better if you involve an expert to assist you. We have tools that can help you perform social media optimization (SMO) like the Socialmonial. Some of the things performed when doing SMO may include:
Recommended Articles & Resources:
Building your site on say WordPress gives you an upper hand when it comes to Social media optimization, since a platform like this is created taking into consideration SMO. You can easily create and edit your content and share it on a platform like WordPress.
If you picked a given niche, ensure your content is relevant. Keep yourself updated with what is happening in your field, so that what you write about is not outdated.
Writing new content on your blog frequently is good for Search engines, as this keeps your audience coming over and over to check for new content, and this can improve your rankings with time. Ensure your content is high quality and SEO friendly with the right keywords.
Be active in communities like Facebook Groups, and make useful comments with links to your website. With time this will improve your site ranking too. You can also visit sites dedicated to similar topics as yours, and participate in discussions, with time, you can start directing users to your site.
Related: 8 Tips to Step up your Social Media Game in 2019 and Beyond
When you write about a given product, aiming a certain demographic, ensure your content is tailored to that specific audience. Use Videos where necessary to enrich your content.
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Having a social media strategy is a key component of social media optimization. In your strategy you can cover:
The above are just some of the tasks you can perform when you are doing social media optimization on your site. We have simple Rules of SMO that you can easily follow and improve your site.
Recommended Resources: How to create a Successful Social Media Marketing Strategy
Social media optimization (SMO) is similar to Search engine optimization (SEO) in that the Goal is to generate web traffic to a site and increase the awareness of the website but many people tend to focus more on SEO while ignoring SMO. These 2 components of Digital marketing are paramount if you want to succeed online therefore ensure you are working on them as you develop your site.
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Read you I was pleased because often I seem to do a lot of work and do not get results!
Your feedback well noted. Thanks.
I will have to start using this for sure. I am always looking for ways to promote my blog.
I appreciate your feedback.
I can always use help with social media. I need to check this website out.
Thanks Tara.
Congratulations, John! You won the Inspire Me Monday Linky Party!
Janice
Hi Janice, glad to learn that. Thanks. Looking forward to the next Linky Party!
Great advice anyone in blogging can use. There are always ways we can up our game and do better, thanks!
Welcome.
Hey, John. Just wanted to say thanks for this. As a relative noob, I'm still learning about SMO, so your pointers are helpful. Much appreciated!
Hi Steve, am glad you found these tips helpful. Thanks for visiting.
Hey, John. Thanks for this. As a relatively noob, I'm still exploring social optimization, and it's a steep learning curve for an old coot like me. I appreciate the tips... :)
Hi Steve, thanks for your feedback.
Creating fresh content regularly is the extremely tough one for me. I have been consistent with one article per week, but for a new blog it really doesn't feel like enough. I know there are some established bloggers I read who get away with only 1 article every week (or even two weeks or more!), but they have their audiences already. I think I would see a ton of return on investment if I could post articles 3-5 times a week, but I work full-time and have a family so one is all I can do. I have to play the slower game.
Hi, Consistence at blogging is key to keeping your audience coming over and over again. Thanks for visiting.
I’m fairly new to blogging so I’m always looking for new information. This article and all of your articles really are helpful. I think I’m doing most of these things so it’s good to know I’m on the right track.
Hi Suzanne, thanks for the feedback.
Wonderful Blog ,
After Read your Blog i Simply say your blog is very useful for beginners thanks for sharing with us
Hi Sunil, I appreciate your feedback. Most welcomed.