How to use Social Media Optimization to promote your Blog

Social media optimization (SMO) is the process of increasing publicity or awareness of a product, service, brand or event using Social media outlets and communities.

The commonly used social media types include Social networking sites (Facebook, Twitter, Instagram); bookmarking sites like(Digg, Reddit); and RSS Feeds.

Social media optimization entails optimizing a website and its contents to encourage more users to use and share links across the social networks and websites. SMO also refers to the software tools that you can use to automate the process or experts who undertake this process on your behalf. Social Media optimization

You can also read: 9 Tools to help you manage your social media accounts

Lets now look at ways you can implement social media optimization on your website or blog.

Although you can perform SMO yourself, it would be better if you involve an expert to assist you. Some of the things performed when doing SMO may include:

Use friendly platforms

Building your site on say WordPress gives you an upper hand when it comes to Social media optimization, since a platform like this is created taking into consideration SMO. You can easily create and edit your content and share it on a platform like WordPress.

Ensure your content is relevant to your niche

If you picked a given niche, ensure your content is relevant. Keep yourself updated with what is happening in your field, so that what you write about is not outdated.

Update your site with fresh content regularly

Writing new content on your blog frequently is good for Search engines, as this keeps your audience  coming over and over to check for new content, and this can improve your rankings with time. Ensure your content is high quality and SEO friendly with the right keywords.

Join communities and discussions 

Be active in communities like Facebook Groups, and make useful comments with links to your website. With time this will improve your site ranking too. You can also visit sites dedicated to similar topics as yours, and participate in discussions, with time, you can start directing users to your site.

Write content with your audience in mind

When you write about a given product, aiming a certain demographic, ensure your content is tailored to that specific audience. Use Videos where necessary to enrich your content.

Have a social media strategy

Having a social media strategy is a key component of social media optimization. In your strategy you can cover:

  • The Objectives e.g. Creating Brand awareness
  • The type of audience you want to target, what they do, what they are influenced by and what they talk about frequently.
  • Participation i.e. How you plan to establish a presence and community online, and how you will engage with other users by sharing helpful information.
  • Measurements – how you intend to keep a record of likes, and comments on your posts, or the number of sales. This will enable you monitor Growth and determine which tactics are most useful in optimizing social media

The above are just some of the tasks you can perform when you are doing social media optimization on your site. We have simple Rules of SMO that you can easily follow and improve your site. 

  • Make Tagging and Bookmarking easy
  • Increase your links
  • Help your Content to travel via sharing
  • Reward inbound links
  • Be a user resource-provide resources and information for other users
  • Reward helpful and valuable users
  • Participate in the online conversation
  • Know how to target your audience
  • Create new and high quality content on regular basis

Bottom Line

Social media optimization (SMO) is similar to Search engine optimization (SEO) in that the Goal is to generate web traffic to a site and increase the awareness of the website but many people tend to focus more on SEO while ignoring SMO. These 2 components of Digital marketing are paramount if you want to succeed online therefore ensure you are working on them as you develop your site.


Author: John Mulindi

John is very passionate about Digital marketing. He blogs on topics ranging from Social Media marketing, Search Engine optimization, Internet Marketing, Email Marketing, to Personal Development. In free time he likes watching Football, Reading, Listening to music and taking Nature walks.

61 thoughts on “How to use Social Media Optimization to promote your Blog”

  1. These are great tips as I’m starting to build my blog. I’m stuggling a bit to find my niche and working on social media!

  2. I definitely noticed a difference in my following when I stuck to one niche. It gives you your own audience so that they will stick around and be engaged. Thanks for all these tips!

  3. These are great tips, staying within one’s niche, being consistent and also having a social media strategy really does help one’s blog. I need to work more on the social media.

  4. This is such a very informative and a timely post. Many people should read this because it will help a lot. I love this feed.

  5. Yes, being relevant is huge these days. If you say you’re one thing then post about another thing, people notice and will stop following you.

  6. I have personally have given up social media promotion. I feel that unless you put money on the platforms, your content won’t reach very far. I do like Pinterest though, but that’s more of a search engine than a social network.

    1. Yes, paid marketing is the main focus of these networks. They no longer give value to quality content. But I find groups to work for me better. That is where I drive most of my traffic from.

  7. Great advice anyone in blogging can use. There are always ways we can up our game and do better, thanks!

  8. Hey, John. Just wanted to say thanks for this. As a relative noob, I’m still learning about SMO, so your pointers are helpful. Much appreciated!

  9. Hey, John. Thanks for this. As a relatively noob, I’m still exploring social optimization, and it’s a steep learning curve for an old coot like me. I appreciate the tips… 🙂

  10. Creating fresh content regularly is the extremely tough one for me. I have been consistent with one article per week, but for a new blog it really doesn’t feel like enough. I know there are some established bloggers I read who get away with only 1 article every week (or even two weeks or more!), but they have their audiences already. I think I would see a ton of return on investment if I could post articles 3-5 times a week, but I work full-time and have a family so one is all I can do. I have to play the slower game.

  11. I’m fairly new to blogging so I’m always looking for new information. This article and all of your articles really are helpful. I think I’m doing most of these things so it’s good to know I’m on the right track.

  12. I’m in the process of transferring from Wix to WordPress, so these kinds of posts are always chock full of valuable information for relatively new bloggers like me! Thanks for sharing such great content!

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