Social media optimization (SMO) is the process of increasing publicity or awareness of a product, service, brand or event using Social media outlets and communities.
The commonly used social media types include Social networking sites (Facebook, Twitter, Instagram); bookmarking sites like(Digg, Reddit); and RSS Feeds.
Social media optimization entails optimizing a website and its contents to encourage more users to use and share links across the social networks and websites. SMO also refers to the software tools that you can use to automate the process or experts who undertake this process on your behalf.
You can also read: 9 Tools to help you manage your social media accounts
Let’s now look at ways you can implement social media optimization on your website or blog.
Although you can perform SMO yourself, it would be better if you involve an expert to assist you. We have tools that can help you perform social media optimization (SMO) like the Socialmonial. Some of the things performed when doing SMO may include:
Recommended Articles & Resources:
Building your site on say WordPress gives you an upper hand when it comes to Social media optimization, since a platform like this is created taking into consideration SMO. You can easily create and edit your content and share it on a platform like WordPress.
If you picked a given niche, ensure your content is relevant. Keep yourself updated with what is happening in your field, so that what you write about is not outdated.
Writing new content on your blog frequently is good for Search engines, as this keeps your audience coming over and over to check for new content, and this can improve your rankings with time. Ensure your content is high quality and SEO friendly with the right keywords.
Be active in communities like Facebook Groups, and make useful comments with links to your website. With time this will improve your site ranking too. You can also visit sites dedicated to similar topics as yours, and participate in discussions, with time, you can start directing users to your site.
Related: 8 Tips to Step up your Social Media Game in 2019 and Beyond
When you write about a given product, aiming a certain demographic, ensure your content is tailored to that specific audience. Use Videos where necessary to enrich your content.
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Having a social media strategy is a key component of social media optimization. In your strategy you can cover:
The above are just some of the tasks you can perform when you are doing social media optimization on your site. We have simple Rules of SMO that you can easily follow and improve your site.
Recommended Resources: How to create a Successful Social Media Marketing Strategy
Social media optimization (SMO) is similar to Search engine optimization (SEO) in that the Goal is to generate web traffic to a site and increase the awareness of the website but many people tend to focus more on SEO while ignoring SMO. These 2 components of Digital marketing are paramount if you want to succeed online therefore ensure you are working on them as you develop your site.
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Facebook groups are so important for blog growth as well as Pinterest! I didn't realize this when I first started blogging and struggled hard.
True, that is where I get most of my traffic from.
What a great read! This really helps us with business and life too! I am glad to know these tips. Amazing!
Hey Gladys, thanks for dropping by.
I had heard of SEO but never SMO. I picked up some great tips from your post that I will be implementing in the coming weeks.
Hi Paula, am glad you learned something new from this!
These are great tips as I’m starting to build my blog. I’m stuggling a bit to find my niche and working on social media!
Hi Katie, I hope you learned something from this post.
I definitely noticed a difference in my following when I stuck to one niche. It gives you your own audience so that they will stick around and be engaged. Thanks for all these tips!
Welcome.
These are great tips, staying within one's niche, being consistent and also having a social media strategy really does help one's blog. I need to work more on the social media.
Hi Joan, true! you need to pick a particular niche, and focus on it. This is probably something you are passionate about.
This is such a very informative and a timely post. Many people should read this because it will help a lot. I love this feed.
Thanks Princess.
The majority of my traffic comes from social media. It's so important to use!
True.
Yes, being relevant is huge these days. If you say you're one thing then post about another thing, people notice and will stop following you.
True!
I have personally have given up social media promotion. I feel that unless you put money on the platforms, your content won't reach very far. I do like Pinterest though, but that's more of a search engine than a social network.
Yes, paid marketing is the main focus of these networks. They no longer give value to quality content. But I find groups to work for me better. That is where I drive most of my traffic from.