Social media networks if well used can be one of the biggest sources of traffic to your site. Most bloggers get to social media hoping to benefit from the big traffic presence there but get frustrated when things don’t work out as they anticipated. In this article we look at some of the common social media mistakes most users make on these networks that could be contributing to them not getting the best results in terms of traffic to their websites or engagements on their posts.
Sharing only your own content may not lead to your fan base growing that much, in fact your audience may get bored by the same content coming from same source. Try as much as possible to share content from other sources, this will increase engagement and your audience base will grow significantly.
Try as much as possible to understand the different social media platforms that you are using in terms of their content expectations. Having tailored content for each platform increases reach and engagement. E.g. Content related to careers will work well on LinkedIn better than other networks, Hashtags can help increase your reach on Instagram but they quite don’t have the same effect on Facebook.
Posting less but quality content will increase your reach and engagement. Reducing the number of posts that you make in a day, enables you to focus more on the quality of the posts rather than quantity.
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Note that native videos are likely to be shared more times than YouTube videos on social media platforms. So ensure that you upload your videos directly to your social media other than posting YouTube links.
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When it comes to Facebook ads, do not just boost any posts that you think may perform well, rather look for those existing Facebook posts that have a high engagement rate. This gives you an indication of how successful the post is likely to be when boosted. To find details on engagement rate, go to your Facebook page insights posts tab, there you can be able to see the engagement rates for the published posts. Boost the posts with highest engagement rates.
Related Resources: Social Media Marketing for Small Business, how to create a successful strategy
Try as much as possible to reply quickly to all the mentions and messages on your Facebook page, Twitter profile and Instagram profile from one place say by using your preferred social media monitoring and engagement tool. If you respond to your audience, they are likely to come back or share the good experience with other people.
Try to limit your posts to the relevant audience, for example by using Facebook, you can easily target your posts to a given audience that is more relevant to what you are promoting hence increasing the engagement rate.
Related:8 Tips to Step up your Social Media Game in 2019 and Beyond
If you compare Landscape & Square videos and images, you will notice that Square videos and images tend to perform better on Facebook page and Twitter profile. Therefore it is worth trying to experiment to find out which videos and images perform better.
Take stock of your social media profiles and consider channels that are performing for you and those that aren’t. You can decide to stop using certain platforms if they are not working for you. Fewer channels enables you focus more on better content and engage more with your audience.
You can also read: 10 Common mistakes bloggers make
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These tips were really helpful!
H Jacqie, thanks for dropping by.
Great Information and very helpful when changing social media plan... thank you
Hi, welcome.
Your posts are always informative and thought provoking. I am at the point where I am getting conversions but I am overwhelmed with so many social media platforms. My next blog post will be another feature that I call Meet the Artist. These are virtual interviews with other artists and I when I did the first two I realized that the backlinks brought in new people interested in the niche that serves me. Now I need to look at which platform to concentrate on and I think this might be Instagram.
Hi, thanks for your insightful feedback. Yes, you need to invest your time and resources in the network where you get the most engagement.
Very helpful information, thank you! I've been promoting other bloggers' work as well as my own primarily on Twitter. Time to expand to one or two more outlets.
Hi, I appreciated your feedback.
Thank you for sharing. You are right it's not necessary to be on all social media apps. Something I need to unlearn
Hi Raki, glad you learned something from this post. Thanks.
Hey John, Thanks for sharing this article. It has well-explained the mistakes that most of the businesses make in social media marketing. And I am completely agree with you, most of the businesses jump into social media marketing without any proper planning and end up doing most of these mistakes. Hopefully now they'll get to learn from your blog.
Hi Jackson, yes, succeeding at social media marketing requires a plan. Thanks.
Loved your tip about not being on too many platforms. I think people think they need to be everywhere, when sometimes that keeps them from engaging. Great tips!!
True, focusing on what brings in the most results is the best way of leveraging the power of social media marketing.
Thanks for sharing this! Great advice
Welcome.
Thanks for sharing this, social media is tricky, and knowing what you're doing wrong and how to fix it is helpful. I like the tip at the end about being on all social media, because it is a time-waster. So, it is better to focus on only the platforms that drive traffic to your website.
True! thanks for your feedback.
Awesome article! thanks for sharing. :)
You are welcomed.