Gone are the days when the only medium of advertising or connecting with the audience was through a newspaper or TV advertisements or through billboards and pamphlets. At that time, it was a multi billion-dollar company, that is still worth a lot. But with the emergence of digital marketing, most brands are focusing more on it.
One of the most crucial tools of digital marketing is social media. As of 2019, there are 3.2 billion daily active social media users worldwide. It is a huge number, especially for a brand who wants to connect with the global audience.
There are tons of social media platforms but the famous ones are:
- Facebook: 2.3 billion users
- Instagram: 1 billion users
- LinkedIn: 610 million users
- Twitter: 330 million users
- YouTube: 1.9 billion users
- Whatsapp: 1.6 billion users (All facts are till May 2019)
These stats show that most of your target audience is on social media. To grab their attention and engage them to buy your products, you need to have a presence on social media. Also, if you are already on social media, but you don’t have enough followers, it’s time to tweak your social media. In both cases, these below-mentioned tips will help you step up your social media game.
- Work on your social media’s images
A post with images works best on social media, and that is why most brands use images or memes to promote their product or deliver a message. But using any image won’t work, it has to be relevant to the content and provide some value to the users.
Moreover, use a quality image, don’t use a picture that pixelates or is used by another brand. Stock images are a great option as they are cheaper, but when you use in-house image, it is more authentic and unique. Use Canva to make best images to post on social media.
- Make sure you are using the right platform
There are tons of social media platforms available in the market like Instagram, Facebook, Twitter, LinkedIn, and so on. Now, if you are planning to make your brand’s page on every social media platform, it is a complete waste of time. It is because with so many pages, you won’t be able to give proper care and time to each page and it won’t work for you.
Also, not every platform is for every business. You have to experiment with each platform and figure out which one works best for you and dedicate your time and energy on that.
- Make your brand more human and honest
It is important to connect with people on an emotional level on the internet, and for that, you need to humanize your brand. Unfortunately, most brands interpret it as posting more hashtags or using slang or memes. But to humanize your brand, the most important thing is to make it transparent, honest, and give it a personality.
To ensure your brand has a personality use humor or sarcasm, and involved people in your day to day endeavors. Show them behind the scenes of an event or show them a fun segment with your entire team, something that helps them connect with you.A simple guide to SEO for Beginner & Seasoned Bloggers
- Use it for customer service
Most customers prefer social media when it comes to reporting any issues with the product. A study shows that 54% of customers will use a social media platform to report or complain about a product rather than calling or emailing the brand.
Thus, it is crucial that you not only use your social media accounts for selling stuff but also to connect with people to solve their problems. It will show customers that you actually care about their issues and are working hard to solve them. It will also bring users your way.
- Share relevant content that is valuable to consumers and justifies your brand
Every social media is different catering to different needs of people. If you want your customers to notice you, you have to publish content that works on that platform. Also, the content has to be something that delivers the message you intended while also being relevant to the consumers.
Like Instagram or Facebook is all about the lifestyle, so sharing your private moments on them makes sense or posting informal images or posts. But on Twitter, you should share news or information about your product like its launch date or so on. Similarly, when using LinkedIn, emphasize on industry articles and data.
Here are the best content types that work on most social media platforms:
- Ask questions from customers about their experience with the brand and what can you do to improve them?
- Post something that can lead to a discussion between you or the customers or between other customers.
- Inspirational quotes
- Product images
- Videos and so on.
- Advertise your social media accounts
Consumers won’t search for your social media accounts on their own unless you are a celebrity if they don’t know about it. That is why it is crucial that you promote your social media accounts so that your consumers can follow you and connect with you.
There are numerous ways through which you can advertise your social media accounts like mentioning the social media links in email marketing or your blogs. Or you can also have social media buttons on your website so that users can easily access them.
You can also read: Online Marketing Trends that Every Business Owner should be well versed with
- Post about trending content
One of the best ways to grab the attention of your users and get more customers is to post or publish something on a subject that is trending. It will give you visibility, and even make your post or tweets go viral.
Also, it is pretty easy to find out what is trending in your region. Just check Facebook or Twitter or Google for that matter.How to Easily Step Up your Social Media Marketing Game #socialmedia #Marketing Click To Tweet
- Be consistent
If you want to increase your followers and engage people, make sure you are consistent with your posts.
It means that the quality of the post should never waver, and the number of post in a weak should remain consistent. If you post alternative days, and it works for you, keep doing that. In short, have a schedule that can remind you to post on a certain time, so as to keep the engagement level up.
By following these simple tips, you can gain maximum followers on your social media page, and also increase the engagement level. Just remember to be honest while posting, and don’t always try to sell your product, connecting with the consumer is most important.