Most bloggers put more focus on other social media networks like Facebook and Pinterest to drive big part of traffic to their blogs while leaving out Twitter. Little focus is put on Twitter, because most bloggers believe that it isn’t a great tool to grow their blogs. Just like any other social networks, you can grow your blog with Twitter, only if you have a good strategy on how you are going to use it in your social media marketing. In this post we look at simple ways that any person can use to leverage the power of Twitter to grow their blogs or business.
Use a Profile Image and Header Image Effectively
When one visits your account, the first thing they come in contact with is the profile image and header or cover image. Remember the first impression you create says everything about you. If you have no profile image, then this may project you in a negative way. Post a good professional profile picture that depicts you in a positive way, and try the best you can to use the same image for all your social accounts, so that people can easily identify with you. Your header image should communicate what your blog /business is about or what you want people to do. This could be something like, brief description of your business/website, or asking people to join your Newsletter list or access your free internet marketing E-book etc.
Write a full description in Your Bio
This is where you write a brief description of what you do and how you can help others. Fill out your profile description with your interests in hashtags. This makes it easy for people to find you on Twitter, and they will know you are someone worth following. For example if you are a social media consultant, you can describe yourself as, “#Socialmediaconsultant” in your bio. You can also include your location, and a link to your website or blog, or landing page etc.
Use Hashtags in Your Tweets
Find out the top hashtags in your niche, and use them effectively when you are writing and sharing tweets. You can be amazed by how these hashtags can amplify your content reach to even a larger audience.
You can also read:
- 5 Ways to Promote your Blog with Social Media.
- 10 Common Social Media Mistakes.
- 9 Tools to help you manage your social media accounts.
Share content from other Twitter users
In most cases, when you share other people’s content, they will likely share your content especially if it is in the same niche as theirs.
Use your Pinned Tweet Effectively
You are allowed to Pin one tweet that is constantly at the top of your profile. This is an opportunity you need to use in the best way possible. Find the best performing tweet and pin it or alternatively if you are selling products online, you can use this space to advertise your products, by pinning your offerings.
Create and Utilize Twitter lists
Twitter lists is a great tool that helps you to keep people who you want to interact with on a daily or weekly basis organized. You can easily find these people by looking at your lists, and then making re-tweets, liking their tweets or even sending them direct messages where necessary. This helps you to avoid wasting time trying to find people all over Twitter. To find Twitter lists, click on the right hand side of your profile picture. Here you have an opportunity to create a new list with a name and a short description. You have also an option to make it public or private. You can start building a list just by adding people who re-tweeted, or liked your tweets. To do this, visit their profile page and click the three little dots next to the ”follow button.” Then click “add or remove from lists.” In fact when you add people to lists, they are likely to follow you so in essence, this is a great way of growing your followers on Twitter.
Be active, and engage with your Followers
On daily basis try as much as possible to re-tweet or like tweets especially from your followers. Once in a while follow new accounts for more content in your feed and also you can get more followers, when you follow others. All these simple tasks helps you to remain active on Twitter.
You can also read: 10 ways to Successful Social Media Marketing
Participate in Twitter Chats
When you participate in Twitter Chats, you get to know more people, and this helps market your blog or business. You can also make new connections with other bloggers in your niche or even in other niches.
You need to have a strategy to effectively get best results on Twitter. I have found that when you put in place a plan on how to use these social media networks like Facebook, Pinterest, Google Plus, Twitter, StumbleUpon, you will be amazed by how much traffic they can drive to your site. Many people get it wrong, when they do it without a plan, then end up getting frustrated with little to no results in terms of traffic or engagements. To succeed on any social media platform, all you need is to have a plan, and work the plan.