To establish your brand online, you will definitely need to do it through effective content marketing. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a defined audience base and ultimately drive profitable customer action. You achieve this using content marketing tools.
I have compiled some of the best content marketing tools that can help you generate serious results in your content marketing campaigns:
This is one of the most powerful tool for marketing content. Curata makes it easy to create, plan and measure your content’s impact. Curata has various features to make your work easier and effective:
- A content calendar that can be customized.
- The ability to incorporate data driven insights.
- The opportunity to plan programs including creation and distribution through various channels.
The above features help you perform the following tasks:
- Build a predictable content supply.
- Streamline content production.
- Analyze the impact of content on your sales and marketing pipeline.
From the dashboard you can be able to determine the performance of your website/blog or given content. As a blogger you definitely need this tool.
Making your content reach your desired audience always appear to be a challenging task to many bloggers or publishers. Outbrain makes this easy for you by distributing your content. This platform can help you boost your audience size for any type of content including videos, blog posts or even infographics. They have a pool of web’s largest and popular media properties to help you capture the best audience for your content.
This site enables you to create and share visual ideas using infographics. Easel.ly makes it easy to boost the effectiveness of your content. Infographics makes your content receive more engagements than if they were just words. Easel.ly allows you to create infographics and share them online without any problem.
Google analytics enables you to track your content progress online. It’s good to create and publish high quality content, but without tracking its performance you may never know whether people are reading it or not, or the number of people being reached. This is a free tool from Google, it has features to help you:
- Know how much traffic your content is generating.
- Determine the type of content that is performing better.
- Establish where the majority of your traffic is coming from.
- The keywords in your content that are driving the most traffic.
With this information, you can be able to make necessary improvements where necessary, if you feel you aren’t receiving the best results.
This is a business analytics service and company. Mixpanel tracks user interactions with web and mobile applications and provides tools for targeted communication with them. Its tool set contains in App A/B tests and user survey forms and you can send customized messages to your readers.
Analyzing your customers may give you some information while marketing your content. Mixpanel has impressive features such as Funnel reports, Retention analysis and user segmentation.
You can also read: How to write catchy headlines that get read.
This, I believe is known by almost every content creator out there. They have great platforms for creating effective landing pages, blog posts etc.
Hubspot offer such features like Social media analytics and message scheduling.
They have tools tailored to help you in areas like:
- Search Engine Optimization
- Social Media
- Lead Management
- Landing pages
- Calls to action
- Marketing automation
This is a great tool when it comes to analytics. Buzzsumo helps you figure out how your competitors are doing: It gives you a list in terms of those that rank higher, the best social marketers, the most trending content on the internet with the matching keywords among other details. With this information availed to you, you can leverage on this knowledge to get the best advertising methods based on your target customers or audience.
This is a marketing automation platform focused on account based marketing including email, mobile, social, digital ads, web management and analytics. Marketo ties everything together for your content marketing work. From content production to social media marketing and all that comes in between, you can count on Marketo for best results.
GIMP stands for GNU Image Manipulation program. GIMP is a fee and open source raster graphics editor used for image retouching and editing, free-form drawing, converting between different image formats and more other specialized tasks. GIMP is a great alternative to Canva which is preferred by most bloggers including me.
Portent’s content idea generator
This is a great tool to help you generate unique titles for your blog posts. Portent’s idea generator works best with Buzzsumo. Note that it gives you ideas, and you can also check for more ideas until you find the one that is high performing by comparing your results with Buzzsumo.
Atomic Reach delivers a deep understanding of what makes your content perform and how to perfect it. With Atomic Reach you are able to:
- To establish the topics that are important to your audience.
- Know which channels you should be publishing on.
- Know the optimal times of the day to publish and how many times.
- Kind of content to create, tells you what is resonating with your audience at any given time and suggest what you should be creating and publishing.
All the above, is to help you receive a maximum return on your investment.
This is a website (App), used to assist writers identify ways to improve their writing skills. Hemingway Editor allows writers to write on it or copy and paste previously written pieces. Once turned into editing mode, it will identify common writing mistakes.
The Bottom Line
So much goes into achieving success online, and it all starts with creating high quality content. The tools discussed here can make your content reach a great audience base. Although we have not covered all the content marketing tools, what is mentioned here, are just some of the best. It is up to the content creator, to choose what works best for him or her, you can also get information from those people who have successful used some of the tools to enable you make an informed decision.