Social media marketing has truly become a marketing funnel not to be reckoned with. With so much influence and opportunity available through social media platforms, it can be shocking to see brands not utilising the tools available to them. If they had to choose one platform to sell through, most brands would agree that TikTok is the ultimate place for engagement and sales.
Dominating the fashion game, especially in such an oversaturated market is not easy. But, standing out from the crowd and showing your brand’s individuality through TikTok is the key to competing with the top players in the industry. In this blog, we will share the value TikTok can bring to even the smallest of fashion brands, and just how you can harness its power for your online success. Take a look at the following suggestions:
Why Fashion Brands Thrive Through TikTok
TikTok hosts billions of active users, engaging with the app for a minimum of three hours a day. With so much on-screen time poses the opportunity for brands to put themselves in the position of being seen by their target audience. The short-form video style has become especially imperative for Gen-Z which recent surveys suggest are one of the most profitable generations to target. For a fashion brand showcasing something no one has seen before and the masses love, your products can go viral all by simply putting yourself and your products out there. Not to mention TikTok’s advanced algorithm that can target users down to the niche and show your fashion style to users that will be most interested and engaged with the content.
Bridging the Gap: From Interest to Purchase
TikTok seamless shop integration means users can come across items they love and have the availability to purchase within a few clicks, all while not leaving the app. TikTok shop presents the opportunity for brands of all sizes to list their products, even attaching them to videos to encourage sales. Clear product details and sizing must be made clear within the app including high-quality imagery. TikTok can also act as a free space to show the potential of your fashion items. From summer festival outfit styling options to winter wedding guest inspiration, users who engage with your content will be eager to click straight through to the product to try it for themselves.
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Building Trust and Credibility
TikTok Shop also builds trust and credibility significantly more than other social platforms. With real people speaking and showcasing the fashion items, describing the sizing and fit, users have much more insight and information to help them move along with their purchase journey faster. Reviews and testimonials are also great to take advantage of through TikTok, as many users share their thoughts and opinions even without the addition of sponsored fees. Additionally, live streaming has also become the go-to feature for fashion brands. Hosts for the brands will try outfits on and style them, creating interest and buzz around the brand and products Often, brands utilize this feature for flash sales, creating a sense of urgency for those following the brand to encourage sales.
Influencer Marketing
Influencer marketing has especially thrived through TikTok. With users of all the following sizes having the ability to earn small commissions, you can pay minimal amounts to creators who genuinely love your products. Or, if you want to take advantage of influencers who already have a loyal audience, you can engage in a brand collaboration with creators who have thousands of followers, and pay them to promote your fashion items. You will find affluent creators who have a following matching your ideal target audience. Both the brand and the influence benefit from the collaboration.
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Targeted Ads
TikTok advertising platform has some of the most extensive targeting abilities, all the while being extremely accessible to brands new to paid ads. The seamless ads management systems guide brands through the process of targeting ads, whilst also offering an extensive analytics feature to assess the success of ad performance.
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Promotions and Discounts
Did you know that TikTok rewards businesses that sell through its platforms? From paying for shipping labels to offering budgets for paid advertising, TikTok loves to reward brands that use the app, and also engage with the organic feeds constantly. TikTok also applies automated discounts to products at their expense if they believe the product is getting traction, providing brands with the difference in price once the sale is generated. Currently, no one can compete with the sales automation that TikTok provides for its audiences. Fashion brands second guessing whether they should engage with TikTok, are missing out on extensive earning potential!
Final Tips & Tricks
Here are some final tips to take your TikTok fashion marketing to the next level:
- Post consistently: Aim for regular uploads to stay top-of-mind with your audience.
- Optimise your profile: Craft a compelling bio, use high-quality visuals, and include a link to your website or online store.
- Engage with your audience: Respond to comments, participate in challenges, and host live Q&A sessions.
- Utilise trending sounds and hashtags: Incorporate popular sounds and relevant hashtags to increase discoverability.
- Embrace the fun and creative spirit of TikTok: Don’t be afraid to experiment and have fun with your content.
By following these steps and embracing the unique features of TikTok, you can build a thriving fashion brand on the platform
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Author bio
Amy Jones is a freelance writer from Manchester and has written for many different business publications. With a range of knowledge in the business and investing sector, she is an avid researcher and writer in the field. Having worked closely with a number of different businesses, Amy is now looking to specialize in workplace health and disputes and is currently researching and working closely with different health brands for this.
